Amazon and its Imperative to Dump Human Workers
October 22, 2025
This essay is the work of a dumb dinobaby. No smart software required.
Everyone loves Amazon. The local merchants thank Amazon for allowing them to find their future elsewhere. The people and companies dependent on Amazon Web Services rejoiced when the AWS system failed and created an opportunity to do some troubleshooting and vendor shopping. The customer (me) who received a pair of ladies underwear instead of an AMD Ryzen 5750X. I enjoyed being the butt of jokes about my red, see through microprocessor. Was I happy!
Mice discuss Amazon’s elimination of expensive humanoids. Thanks, Venice.ai. Good enough.
However, I read “Amazon Plans to Replace More Than Half a Million Jobs With Robots.” My reaction was that some employees and people in the Amazon job pipeline were not thrilled to learn that Amazon allegedly will dump humans and embrace robots. What a great idea. No health care! No paid leave! No grousing about work rules! No medical costs! No desks! Just silent, efficient, depreciable machines. Of course there will be smart software. What could go wrong? Whoops. Wrong question after taking out an estimated one third of the Internet for a day. How about this question, “Will the stakeholders be happy?” There you go.
The write up cranked out by the Gray Lady reports from confidential documents and other sources says:
Amazon’s U.S. work force has more than tripled since 2018 to almost 1.2 million. But Amazon’s automation team expects the company can avoid hiring more than 160,000 people in the United States it would otherwise need by 2027. That would save about 30 cents on each item that Amazon picks, packs and delivers to customers. Executives told Amazon’s board last year that they hoped robotic automation would allow the company to continue to avoid adding to its U.S. work force in the coming years, even though they expect to sell twice as many products by 2033. That would translate to more than 600,000 people whom Amazon didn’t need to hire.
Why is Amazon dumping humans? The NYT turns to that institution that found Jeffrey Epstein a font of inspiration. I read this statement in the cited article:
“Nobody else has the same incentive as Amazon to find the way to automate,” said Daron Acemoglu, a professor at the Massachusetts Institute of Technology who studies automation and won the Nobel Prize in economic science last year. “Once they work out how to do this profitably, it will spread to others, too.” If the plans pan out, “one of the biggest employers in the United States will become a net job destroyer, not a net job creator,” Mr. Acemoglu said.
Ah, save money. Keep more money for stakeholders. Who knew? Who could have foreseen this motivation?
What jobs will Amazon provide to humans? Obviously leadership will keep leadership jobs. In my decades of professional work experience, I have never met a CEO who really believes anyone else can do his or her job. Well, the NYT has an answer about what humans will do at Amazon; to wit:
Amazon has said it has a million robots at work around the globe, and it believes the humans who take care of them will be the jobs of the future. Both hourly workers and managers will need to know more about engineering and robotics as Amazon’s facilities operate more like advanced factories.
I wish to close this essay with several observations:
- Much of the information in the write up come from company documents. I am not comfortable with the use of this type of information. It strikes me as a short cut, a bit like Google or self-made expert saying, “See what I did!”
- Many words were used to get one message across: Robots and by extension smart software will put people out of work. Basic income time, right? Why not say that?
- The reason wants to dump people is easy to summarize: Humans are expensive. Cut humans, costs drop (in theory). But are there social costs? Sure, but why dwell on those.
Net net: Sigh. Did anyone reviewing this story note the Amazon online collapse? Perhaps there is a relationship between cost cutting at Amazon and the company’s stability?
Stephen E Arnold, October 22, 2025
Amazon AWS: Two Pizza Team Engineering Delivers Indigestion to Lots of People
October 20, 2025
No smart software. Just a dumb and quite old dinobaby.
Years ago an investment bank asked me to write a report about Amazon’s technical infrastructure. I had visited Amazon as part of a US government entity. Along with four colleagues from different agencies, I had an opportunity to ask about how Amazon’s infrastructure could be used as an online services platform. I did not get an answer, just marketing talk. One of the phrases stuck with me; to wit, “We use two pizza teams.”
The idea is that no technical project can involve more developers than two pizzas can feed. I was not sure if this was brilliant, smart assery, or an admission that Amazon was a “good enough” engineering organization.
I had a couple of other Amazon projects after that big tech study. One was to analyze Amazon’s patents for blockchain. Let me tell you. Those Amazon engineers were into cross chain methods and a number of dizzying engineering innovations. Where did that blockchain stuff go? To tell the truth, I don’t have many Amazon blockchain items lighting up my radar. Then I did a report for a law enforcement group interested in Amazon’s drone demonstration in Australia. The idea was that Amazon’s drone had image recognition. The demo showed the drone spotting a shark heading toward swimmers. The alert was sounded and the shark had to go find another lunch spot. What happened to that? I have no idea. Then … oh, well, you get the idea.
Amazon does technology which seems to be okay with leasing Kindle books and allowing third party resellers to push polo shirts. The Ring thing, the Alexa gizmo, and other Amazon initiatives like its mobile phone were not hitting home runs.
I read “Widespread Internet Outage Reported As Amazon Web Services Works on Issue.” [This is a Microsoft link. If it goes dead, don’t call me. Give Copilot a whirl.] Okay, order those pizzas. The write up reports:
The Amazon cloud computing company, which supports wide swaths of the publicly available internet, issued an update Monday just after 3 p.m. ET saying that the company continues to “observe recovery across all AWS services.” “We are in the process of validating a fix,” AWS added, referring to a specific problem set off by the connectivity issue announced shortly after 3 a.m. Eastern Time.
Okay, that’s 12 hours and counting.
I want to point out that the two-pizza approach to engineering is cute. The reality is that AWS is vulnerable. The outage may be a result of engineering flubs. You are familiar with those. The company says, “An intern entered a invalid command.” The outage may be a result of Amazon’s giant and almost unmanageable archipelago of servers, services, software, and systems was hacked by a bad actor. Maybe it was one of those 1,000 bad actors who took out Microsoft a couple of years ago? Maybe it was a customer who grew frustrated with inexplicable fees and charges? Maybe it was a problem caused by an upstream or downstream vendor? One thing is sure: It will take more than a two pizza team to remediate and prevent the failure from happening again.
In that first report for the California money guys, I made one point: The AWS system will fail and no one will know exactly what went wrong.
Two pizza engineering is a Groucho Marx type of quip. Now we know what one gets: Digital food poisoning.
Stephen E Arnold, October 20, 2025 at 530 pm US Eastern
Will Amazon Become the Bell Labs of Consumer Products?
June 12, 2025
Just a dinobaby and no AI: How horrible an approach?
I did some work at Bell Labs and then at the Judge Greene crafted Bellcore (Bell Communications Research). My recollection is that the place was quiet, uneventful, and had a lousy cafeteria. The Cherry Hill Mall provided slightly better food, just slightly. Most of the people were normal compared to the nuclear engineers at Halliburton and my crazed colleagues at the blue chip consulting firm dumb enough to hire me before I became a dinobaby. (Did you know that security at the Cherry Hill Mall had a gold cart to help Bell Labs’ employees find their vehicle? The reason? Bell Labs hired staff to deal with this recuring problem. Yes, Howard, Alan, and I lost our car when we went to lunch. I finally started parking in the same place and wrote the door exit and lamp number down in my calendar. Problem solved!)
Is Amazon like that? On a visit to Amazon, I formed an impression somewhat different from Bell Labs, Halliburton, and the consulting firm. The staff were not exactly problematic. I just recall having to repeat and explain things. Amazon struck me as an online retailer with money and challenges in handling traffic. The people with whom I interacted when I visited with several US government professionals were nice and different from the technical professionals at the organizations which paid me cash money.
Is this important? Yes. I don’t think of Amazon as particularly innovative. When it wanted to do open source search, it hired some people from Lucid Imagination, now Lucid Works. Amazon just did what other Lucene/Solr large-scale users did: Index content and allow people to run queries. Not too innovative in my book. Amazon also industrialized back office and warehouse projects. These are jobs that require finding existing products and consultants, asking them to propose “solutions,” picking one, and getting the workflow working. Again, not particularly difficult when compared to the holographic memory craziness at Bell Labs or the consulting firm’s business of inventing consumer products for companies in the Fortune 500 that would sell and get the consulting firm’s staggering fees paid in cash promptly. In terms of the nuclear engineering work, Amazon was and probably still is, not in the game. Some of the rocket people are, but the majority of the Amazon workers are in retail, digital plumbing, and creating dark pattern interfaces. This is “honorable” work, but it is not invention in the sense of slick Monte Carlo code cranked out by Halliburton’s Dr. Julian Steyn or multi-frequency laser technology for jamming more data through a fiber optic connection.
I read “Amazon Taps Xbox Co-Founder to Lead new Team Developing Breakthrough Consumer Products.” I asked myself, “Is Amazon now in the Bell Labs’ concept space? The write up tries to answer my question, stating:
The ZeroOne team is spread across Seattle, San Francisco and Sunnyvale, California, and is focused on both hardware and software projects, according to job postings from the past month. The name is a nod to its mission of developing emerging product ideas from conception to launch, or “zero to one.” Amazon has a checkered history in hardware, with hits including the Kindle e-reader, Echo smart speaker and Fire streaming sticks, as well as flops like the Fire Phone, Halo fitness tracker and Glow kids teleconferencing device. Many of the products emerged from Lab126, Amazon’s hardware research and development unit, which is based in Silicon Valley.
Okay, the Fire Phone (maybe Foney) and the Glow thing for kids? Innovative? I suppose. But to achieve success in raw innovation like the firms at which I was an employee? No, Amazon is not in that concept space. Amazon is more comfortable cutting a deal with Elastic instead of “inventing” something like Google’s Transformer or Claude Shannon’s approach to extracting a signal from noise. Amazon sells books and provides an almost clueless interface to managing those on the Kindle eReader.
The write up says (and I believer everything I read on the Internet):
Amazon has pulled in staffers from other business units that have experience developing innovative technologies, including its Alexa voice assistant, Luna cloud gaming service and Halo sleep tracker, according to LinkedIn profiles of ZeroOne employees. The head of a projection mapping startup called Lightform that Amazon acquired is helping lead the group. While Amazon is expanding this particular corner of its devices group, the company is scaling back other areas of the sprawling devices and services division.
Innovation is a risky business. Amazon sells stuff and provides online access with uptime of 98 or 99 percent. It does not “do” innovation. I wrote a book chapter about Amazon’s blockchain patents. What happened to that technology, some of which struck me as promising and sort of novel given the standards for US patents? The answer, based on the information I have seen since I wrote the book chapter, is, “Not much.” In less time, Telegram dumped out dozens of “inventions.” These have ranged from sticking crypto wallets into every Messenger users’ mini app to refining the bot technology to display third-party, off-Telegram Web sites on the fly for about 900 million Messenger users.
Amazon hit a dead end with Alexa and something called Halo.
When an alleged criminal organization operating as an “Airbnb” outfit with no fixed offices and minimal staff can innovate and Amazon with its warehouses cannot, there’s a useful point of differentiation in my mind.
The write up reports:
Earlier this month, Amazon laid off about 100 of the group’s employees. The job cuts included staffers working on Alexa and Amazon Kids, which develops services for children, as well as Lab126, according to public filings and people familiar with the matter who asked not to be named due to confidentiality. More than 50 employees were laid off at Amazon’s Lab126 facilities in Sunnyvale, according to Worker Adjustment and Retraining Notification (WARN) filings in California.
Okay. Fire up a new unit. Will the approach work? I hope for stakeholders’ and employees’ sake, Amazon hits a home run. But in the back of my mind, innovation is difficult. Quite special people are needed. The correct organizational set up or essentially zero set up is required. Then the odds are usually against innovation, which, if truly novel, evokes resistance. New is threatening.
Can the Bezos bulldozer shift into high gear and do the invention thing? I don’t know but I have some nagging doubts.
Stephen E Arnold, June 12, 2025
Amazon Takes the First Step Toward Moby Dickdom
April 7, 2025
No AI. Just a dinobaby sharing an observation about younger managers and their innocence.
This Engadget article does not predict the future. “Amazon Will Use AI to Generate Recaps for Book Series on the Kindle” reports:
Amazon’s new feature could make it easier to get into the latest release in a series, especially if it’s been some time since you’ve read the previous books. The new Recaps feature is part of the latest software update for the Kindle, and the company compares it to “Previously on…” segments you can watch for TV shows. Amazon announced Recaps in a blog post, where it said that you can get access to it once you receive the software update over the air or after you download and install it from Amazon’s website. Amazon didn’t talk about the technology behind the feature in its post, but a spokesperson has confirmed to TechCrunch that the recaps will be AI generated.
You may know a person who majored in American or English literature. Here’s a question you could pose:
Do those novels by a successful author follow a pattern; that is, repeatable elements and a formula?
My hunch is that authors who have written a series of books have a recipe. The idea is, “If it makes money, do it again.” In the event that you could ask Nora Roberts or commune with Billy Shakespeare, did their publishers ask, “Could you produce another one of those for us? We have a new advance policy.” When my Internet 2000: The Path to the Total Network made money in 1994, I used the approach, tone, and research method for my subsequent monographs. Why? People paid to read or flip through the collected information presented my way. I admit I that combined luck, what I learned at a blue chip consulting firm, and inputs from people who had written successful non-fiction “reports.” My new monograph — The Telegram Labyrinth — follows this blueprint. Just ask my son, and he will say, “My dad has a template and fills in the blanks.”
If a dinobaby can do it, what about flawed smart software?
Chase down a person who teaches creative writing, preferably in a pastoral setting. Ask that person, “Do successful authors of series follow a pattern?”
Here’s what I think is likely to happen at Amazon. Remember. I have zero knowledge about the inner workings of the Bezos bulldozer. I inhale its fumes like many other people. Also, Engadget doesn’t get near this idea. This is a dinobaby opinion.
Amazon will train its smart software to write summaries. Then someone at Amazon will ask the smart software to generate a 5,000 word short story in the style of Nora Roberts or some other money spinner. If the story is okay, then the Amazonian with a desire to shift gears says, “Can you take this short story and expand it to a 200,000 word novel, using the patterns, motifs, and rhetorical techniques of the series of novels by Nora, Mark, or whoever.
Guess what?
Amazon now has an “original” novel which can be marketed as an Amazon test, a special to honor whomever, or experiment. If Prime members or the curious click a lot, that Amazon employee has a new business to propose to the big bulldozer driver.
How likely is this scenario? My instinct is that there is a 99 percent probability that an individual at Amazon or the firm from which Amazon is licensing its smart software has or will do this.
How likely is it that Amazon will sell these books to the specific audience known to consume the confections of Nora and Mark or whoever? I think the likelihood is close to 80 percent. The barriers are:
- Bad optics among publishers, many of which are not pals of fume spouting bulldozers in the few remaining bookstores
- Legal issues because both publishers and authors will grouse and take legal action. The method mostly worked when Google was scanning everything from timetables of 19th century trains in England to books just unwrapped for the romance novel crowd
- Management disorganization. Yep, Amazon is suffering the organization dysfunction syndrome just like other technology marvels
- The outputs lack the human touch. The project gets put on ice until OpenAI, Anthropic, or whatever comes along and does a better job and probably for fewer computing resources which means more profit.
What’s important is that this first step is now public and underway.
Engadget says, “Use it at your own risk.” Whose risk may I ask?
Stephen E Arnold, April 7, 2025
Amazon: So Many Great Ideas
April 1, 2025
AWS puts its customers first. Well, those who pay for the premium support plan, anyway. A thread on Reddit complains, "AWS Blocking Troubleshooting Docs Behind Paid Premium Support Plan." Redditor Certain_Dog1960 writes:
"When did AWS decide that troubleshooting docs/articles require you to have a paid premium support plan….like seriously who thought this was a good idea?"
Good question. The comments and the screenshot of Amazon’s message make clear that the company’s idea of how to support customers is different from actual customers’ thoughts. However, Certain_Dog posted an encouraging update:
"The paywall has been taken down!!! :)"
Apparently customer outrage still makes a difference. Occasionally.
Cynthia Murrell, March 31, 2025
Amazon Twitches: Love That Streaming, Dontcha?
March 28, 2025
Having a pervasive online presence is great for business, especially if you’re an influencer and you want endorsements. There’s also a dark side to being in the public eye and that comes in the form of anything from home invasions to death threats. Twitch star Amouranth’s home was burgled and she ended up being assaulted. Three more female Twitch stars were in the danger zone. The BBC reports that, “Twitch Creators ‘Taking Live Stream Death Threats Very Seriously.”
Twitch stars Emiru, China, and Valkyrae received death threats from a follower named Russell. He appeared on their stream from Pacific Park, Santa Monica. He threatened to unalive [sic] Emiru when she refused to share her contact information. The streamers reported the incident to Santa Monica police.
Emiru, China, and Valkyrae have millions of followers online. They went to Santa Monica, rode some rides, and then they were followed by a bad actor. When he asked for Emiru’s contact information, she refused and he made the threat. The streamers were scared, so they screamed and ran into a store.
Some watchers said the streamers staged the incident. Valkyrae responded:
‘Posting on X, she also said what happened demonstrates the ‘harsh reality women live in’ and hit out at online comments that it was staged to drive hits.
‘Seeing accounts accusing my friends and I for faking this and blaming us instead of questioning the man’s behaviour has been embarrassing to see.
‘I’ve learned it doesn’t matter how much I accomplish in this industry or how much I try to gain respect, some men will hate women and blame women no matter the situation.’
Emiru did not appear in the follow-up stream on Monday but posted on X afterwards.
‘I wish I could say this was some kind of one-in-a-million incident, but the truth is, it is not,’ she said. ‘This is what life is like for girls.
‘I hope if anything, people see what happened and realise how much of a reality it is for women and content creators as a whole.’”
It’s horrible that these high profile streamers were accosted, received death threats, and were also accused of staging. It demonstrates what women in the public eye are incredibly vulnerable.
Whitney Grace, March 28, 2025
Wizard Snarks Amazon: Does Amazon Care? Ho Ho No
March 13, 2025
Another post from the dinobaby. Alas, no smart software used for this essay.
I read a wonderful essay from the fellow who created a number of high-value solutions. Remember the Oxford English Dictionary SGML project or the Open Text Index? The person involved deeply in both of these projects is Tim Bray. He wrote a pretty good essay called “Bye, Prime.” On the surface it is a chatty explanation of why a former Amazon officer dropped the “Prime” membership. Thinking about the comments in the write up, Dr. Bray’s article underscores some deeper issues.
In my opinion, the significant points include:
First, 21st century capitalism lacks “ethics stuff.” The decisions benefit the stakeholders.
Second, in a major metropolitan area, local outlets provide equivalent products at competitive prices. This suggests a bit of price exploitation occurs in giant online retail operations.
Third, American companies are daubed with tar as a result of certain national postures.
Fourth, a crassness is evident in some US online services.
Is the article about Amazon? I would suggest that it is, but the implications are broader. I recommend the write up. I believe attending to the explicit and implicit messages in the essay would be useful.
I think the processes identified by Dr. Bray are unlikely to slow. Going back is difficult, perhaps impossible.
PS. I think fixing up the security of AWS buckets, getting the third party reseller scams cleaned up, and returning basic functionality to the Kindle interface are indications that Amazon has gotten lost in one of its warehouses because smart Alexa is really dumb.
Stephen E Arnold, March 13, 2025
Has Amazon Hit the Same Big Pothole As Apple?
February 27, 2025
This blog post is the work of a real-live dinobaby. No smart software involved.
Apple has experienced some growing pains with its Apple Intelligence. Incorrect news and assorted Siri weirdness indicated that designing a rectangle and laptop requires different skills from delivering a high impact, mass market smart software “solution.”
I know Apple is working overtime to come up with the next big thing. Will it be another me-too product? Probably. I liked the M1 chip, but subsequent generations have not done much to change my work flow or my happiness with my laptops and Mac Minis. I am okay with a cheap smart watch. I am okay with an old iPhone. I am okay with providing those who do work for me with a Mac laptop. Apple, however, is not a big player in smart software. In China, the company is embracing Chinese smart software. Hey, Apple wants to sell iPhones. Do what’s necessary is the basic approach to innovation in my opinion.
Has Amazon hit the same pothole as Apple? Surely the Bezos bulldozer can move forward with its powerful innovation machine. I am not so sure. I remember four years ago a project requiring my team to look at Amazon’s Sagemaker. That was an initiative to provide off-the-shelf technology and data sets to Amazon cloud customers who wanted smart software. Have you perceived Sagemaker as the big dog in AI? I don’t.
I read “Looks Like the Next-0Gen Alexa’s Release Is Hitting Another Speed Bump.” The write up suggests that the expensive kitchen timer and weather update device is not getting much smarter quickly. The article reports:
According to a tip from an unnamed Amazon employee, shared by the Washington Post (via Android Authority), the smarter Alexa update won’t be released until March 31. The holdup was apparently due to the upgraded assistant tripping over itself in testing, struggling to nail accurate answers. So, it seems like Amazon is taking extra time to fine-tune Alexa’s brain before letting it loose.
I am not too surprised. Amazon fiddles with the Kindle and the software for that device does not meet the needs of people who read numerous books. (Don’t you love those Amazon Kindle email addresses and the software that makes it a challenge to figure out which books are on the device, which are for sale, and which are in the Amazon cloud? Wonderful software for someone who does not read, just buys books.) The cloud AI initiative has not come close to the Chinese technological “strike” with the Deepseek system. Now the kitchen timer is delayed just like useful Apple Intelligence.
Let me share my hypotheses about why Amazon and I suppose I can include Apple in this mental human hallucination:
- Neither company has a next big thing. Both companies are in a me-too, me-too loop. That’s a common situation in a firm which gets big, has money, and loses its genius for everything except making as much money as possible. Innovation atrophy is my phrase for this characteristic of some companies.
- Throwing money at a problem does not create sparks of insight. The novel ideas are smothered under the flow of money that must be spent. This is a middle manager’s problem; specifically, effort is directed to spending the money, not coming up with a big idea that solves a problem and delights those people. Do you know what’s different about a new iPhone? Do you know which Amazon products are actually of good quality? I sure don’t. I ordered an AMD Ryzen CPU. Amazon shipped me red panties. My old iPhone asks me to log in every time I look at Telegram’s messages on the device. Really, panties and persistent log ins?
- General strategic drift. I am not sure what business Apple is in? Is it services like selling music? Is it hardware which is mostly indistinguishable from the hardware just replaced? Is Amazon a cloud computing outfit with leaky S3 storage constructs? Is it a seller of Temu-type products? Is it a delivery business unable to keep its delivery partners happy? The purpose of these firms is to acquire money. Period. The original Jobs and Bezos “razzmatazz” is gone.
Will the companies remediate the fundamental innovation issue? Nope. But both will make a lot of money. Beavers do what beavers do. No matter what. But beavers might be able to get Alexa to spin money, games to mostly work, and Twitch to make creators happy, not grumpy.
Stephen E Arnold, February 27, 2025
Acquiring AWS Credentials—Let Us Count the Ways
February 7, 2025
Will bad actors interested in poking around Amazon Web Services find the Wiz’s write up interesting? The answer is that the end of this blog post.
Cloud security firm Wiz shares an informative blog post: "The Many Ways to Obtain Credentials in AWS." It is a write-up that helps everyone: customers, Amazon, developers, cybersecurity workers, and even bad actors. We have not seen a similar write up about Telegram, however. Why publish such a guide to gaining IAM role and other AWS credentials? Why, to help guard against would- be hackers who might use these methods, of course.
Writer Scott Piper describes several services and features one might use to gain access: Certain AWS SDK credential providers; the Default Host Management Configuration; Systems Manager hybrid activation; the Internet of Things credentials provider; IAM Roles Anywhere; Cognito’s API, GetCredentialsForIdentity; and good old Datasync. The post concludes:
"There are many ways that compute services on AWS obtain their credentials and there are many features and services that have special credentials. This can result in a single EC2 having multiple IAM principals accessible from it. In order to detect attackers, we need to know the various ways they might attempt to obtain these credentials. This article has shown how this is not a simple problem and requires defenders to have just as much, if not more, expertise as attackers in credential access."
So true. Especially with handy cheat sheets like this one available online. Based in New York, New York, Wiz was founded in 2020.
Will bad actors find the Wiz’s post interesting? Answer: Yes but probably less interesting than a certain companion of Mr. Bezos’ fashion sense. But not by much.
Cynthia Murrell, February 7, 2025
Amazon Twitch: Losing Social Traction of the Bezos Bulldozer
February 5, 2025
Twitch is an online streaming platform primarily used by gamers to stream their play seasons and interact with their fanbase. There hasn’t been much news about Twitch in recent months and it could be die to declining viewership. Tube Filter dives into the details with “Is Twitch Viewership At Its Lowest Point In Four Years?”
The article explains that Twitch had a total of 1.58 billion watch time hours in December 2024. This was its lowest month in four years according to Stream Charts. Twitch, however, did have a small increase in new streamers joining the platform and the amount of channels live at one time. Stream Charts did mention that December is a slow month due to the holiday season. Twitch is dealing with dire financial straits and made users upset when it used AI to make emotes.
Here are some numbers:
“In both October and November 2024, around 89,000 channels on average would be live on Twitch at any one time. In December, that figure pushed up to 92,392. Twitch also saw a bump in the overall number of active channels from 4,490,725 in November to 4,777,395 in December—a 6% increase. Streams Charts notes that all these streamers broadcasted a more diverse range of content of content than usual. “[I]t’s important to note that other key metrics for both viewer and streamer activity remain strong,” it wrote in a report about December’s viewership. “A positive takeaway from December was the variety of content on offer. Streamers broadcasted in 43,200 different categories, the highest figure of the year, second only to March.”
Twitch is also courting TikTok creators in case the US federal government bans the short video streaming platform. The platform has offerings that streamers want, but it needs to do more to attract more viewers. Changes have caused some viewers to pine for the days of Amouranth in her inflated kiddie pool, the extremely sensitive Kira, and the good old days of iBabyRainbow. Some even miss the live streaming gambling at home events.
Now what Amazon? Longer pre-roll advertisements? More opaque content guidelines? A restriction on fashion shows?
Whitney Grace, February 5, 2025
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