Databricks: Signal to MBAs and Data Wranglers That Is Tough to Ignore
June 29, 2023
Note: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.
Do you remember the black and white pictures of the Pullman riots? No, okay. Steel worker strikes in Pittsburgh? No. Scuffling outside of Detroit auto plants? No. Those images may be helpful to get a sense of what newly disenfranchised MBAs and data wranglers will be doing in the weeks and months ahead.
“Databricks Revolutionizes Business Data Analysis with AI Assistant” explains that the Databricks smart software
interprets the query, retrieves the relevant data, reads and analyzes it, and produces meaningful answers. This groundbreaking approach eliminates the need for specialized technical knowledge, democratizing data analysis and making it accessible to a wider range of users within an organization. One of the key advantages of Databricks’ AI assistant is its ability to be trained on a company’s own data. Unlike generic AI systems that rely on data from the internet, LakehouseIQ quickly adapts to the specific nuances of a company’s operations, such as fiscal year dates and industry-specific jargon. By training the AI on the customer’s specific data, Databricks ensures that the system truly understands the domain in which it operates.
MidJourney has delivered an interesting image (completely original, of course) depicting angry MBAs and data wranglers massing in Midtown and preparing to storm one of the quasi monopolies which care about their users, employees, the environment, and bunny rabbits. Will these professionals react like those in other management-labor dust ups?
Databricks appears to be one of the outfits applying smart software to reduce or eliminate professional white collar work done by those who buy $7 lattes, wear designer T shirts, and don wonky sneakers for important professional meetings.
The DEO of Databricks (a data management and analytics firm) says:
By training their AI assistant on the customer’s specific data, Databricks ensures that it comprehends the jargon and intricacies of the customer’s industry, leading to more accurate and insightful analysis.
My interpretation of the article is simple: If the Databricks’ system works, the MBA and data wranglers will be out of a job. Furthermore, my view is that if systems like Databricks works as advertised, the shift from expensive and unreliable humans will not be gradual. Think phase change. One moment you have a solid and then you have plasma. Hot plasma can vaporize organic compounds in some circumstances. Maybe MBAs and data wranglers are impervious? On the other hand, maybe not.
Stephen E Arnold, June 29, 2023
Google: Users and Its Ad Construction
June 28, 2023
Note: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.
In the last 48 hours, I have heard or learned about some fresh opinions about Alphabet / Google / YouTube (hereinafter AGY). Google Glass III (don’t forget the commercial version, please) has been killed. Augmented Reality? Not for the Google. Also, AGY continues to output promises about its next Bard. Is it really better than ChatGPT? And AGY is back in the games business. (Keep in mind that Google pitched Yahoo with a games deal in 2004 if I remember correctly and then flamed out with its underwhelming online game play a decade later which was followed by the somewhat forgettable Stadia game service. ) Finally, a person told me that Prabhakar Raghavan allegedly said, “We want our customers to be happy.” Inspirational indeed. I think I hit the highlights from the information I encountered since Monday, June 25, 2023.
The ever sensitive creator MidJourney provided this illustration of a structure with a questionable foundation. Could the construct lose a piece here and piece there until it must be dismantled to save the snail darters living in the dormers? Are the residents aware of the issue?
The fountain of Googliness seems to be copious. I read “Google Ads Can Do More for Its Customers.” The main point of the article is that:
Google’s dominance in the search engine industry, particularly in search ads, is unparalleled, making it virtually the only viable option for advertisers seeking to target search traffic. It’s a conflict of interest, as Google’s profitability is closely tied to ad revenue. As Google doesn’t do enough to make Google Ads a more transparent platform and reduce the cost for its customers, advertisers face inflated costs and fierce competition, making it challenging for smaller businesses with limited budgets to compete effectively.
Gulp. If I understand this statement, Google is exploiting its customers. Remember. These are the entities providing the money to fund AGY’s numerous administrative costs. These are going just one way: Up and up. Imagine the data center, legal fines, and litigation costs. Big numbers before adding in salaries and bonuses.
Observations:
- Structural weakness can be ignored until the edifice just collapses.
- Unhappy customers might want to drop by for a conversation and the additional weight of these humanoids may cross a tipping point.
- US regulators may ignore AGY, but government officials in other countries may not.
Bud Light’s adventures with its customers provide a useful glimpse of that those who are unhappy can do and do quickly. The former Bud Light marketing whiz has a degree from Harvard. Perhaps this individual can tackle the AGY brand? Just a thought.
Stephen E Arnold, June 28, 2023
Harvard University: Ethics and Efficiency in Teaching
June 28, 2023
Note: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.
You are familiar with Harvard University, the school of broad endowments and a professor who allegedly made up data and criticized colleagues for taking similar liberties with the “truth.” For more color about this esteemed Harvard professional read “Harvard Behavioral Scientist Who Studies Dishonesty Is Accused of Fabricating Data.”
Now the academic home of William James many notable experts in ethics, truth, reasoning, and fund raising has made an interesting decision. “Harvard’s New Computer Science Teacher Is a Chatbot.”
A terrified 17 year old from an affluent family in Brookline asks, “Professor Robot, will my social acceptance score be reduced if I do not understand how to complete the programming assignment?” The inspirational image is an output from the copyright compliant and ever helpful MidJourney service.
The article published in the UK “real” newspaper The Independent reports:
Harvard University plans to use an AI chatbot similar to ChatGPT as an instructor on its flagship coding course.
The write up adds:
The AI teaching bot will offer feedback to students, helping to find bugs in their code or give feedback on their work…
Once installed and operating, the chatbot will be the equivalent of a human teaching students how to make computers do what the programmer wants? Hmmm.
Several questions:
- Will the Harvard chatbot, like a living, breathing Harvard ethics professor make up answers?
- Will the Harvard chatbot be cheaper to operate than a super motivated, thrillingly capable adjunct professor, graduate student, or doddering lecturer close to retirement?
- Why does an institution like Harvard lack the infrastructure to teach humans with humans?
- Will the use of chatbot output code be considered original work?
But as one maverick professors keeps saying, “Just getting admitted to a prestigious university punches one’s employment ticket.”
That’s the spirit of modem education. As William James, a professor from a long and dusty era said:
The world we see that seems so insane is the result of a belief system that is not working. To perceive the world differently, we must be willing to change our belief system, let the past slip away, expand our sense of now, and dissolve the fear in our minds.
Should students fear algorithms teaching them how to think?
Stephen E Arnold, June 28, 2023
Dust Up: Social Justice and STEM Publishing
June 28, 2023
Are you familiar with “social justice warriors?” These are people who. Take it upon themselves to police the world for their moral causes, usually from a self-righteous standpoint. Social justice warriors are also known my the acronym SJWs and can cross over into the infamous Karen zone. Unfortunately Heterodox STEM reports SJWs have invaded the science community and Anna Krylov and Jay Tanzman discussed the issue in their paper: “Critical Social Justice Subverts Scientific Publishing.”
SJWs advocate for the politicization of science, adding an ideology to scientific research also known as critical social justice (CSJ). It upends the true purpose of science which is to help and advance humanity. CSJ adds censorship, scholarship suppression, and social engineering to science.
Krylov and Tanzmans’ paper was presented at the Perils for Science in Democracies and Authoritarian Countries and they argue CSJ harms scientific research than helps it. They compare CSJ to Orwell’s fictional Ministry of Love; although real life examples such as Josef Goebbels’s Nazi Ministry of Propaganda, the USSR’s Department for Agitation and Propaganda, and China’s authoritarian regime work better. CSJ is the opposite of the Enlightenment that liberated human psyches from religious and royal dogmas. The Enlightenment engendered critical thinking, the scientific process, philosophy, and discovery. The world became more tolerant, wealthier, educated, and healthier as a result.
CSJ creates censorship and paranoia akin to tyrannical regimes:
“According to CSJ ideologues, the very language we use to communicate our findings is a minefield of offenses. Professional societies, universities, and publishing houses have produced volumes dedicated to “inclusive” language that contain long lists of proscribed words that purportedly can cause offense and—according to the DEI bureaucracy that promulgates these initiatives—perpetuate inequality and exclusion of some groups, disadvantage women, and promote patriarchy, racism, sexism, ableism, and other isms. The lists of forbidden terms include “master database,” “older software,” “motherboard,” “dummy variable,” “black and white thinking,” “strawman,” “picnic,” and “long time no see” (Krylov 2021: 5371, Krylov et al. 2022: 32, McWhorter 2022, Paul 2023, Packer 2023, Anonymous 2022). The Google Inclusive Language Guide even proscribes the term “smart phones” (Krauss 2022). The Inclusivity Style Guide of the American Chemical Society (2023)—a major chemistry publisher of more than 100 titles—advises against using such terms as “double blind studies,” “healthy weight,” “sanity check,” “black market,” “the New World,” and “dark times”…”
New meanings that cause offense are projected onto benign words and their use is taken out of context. At this rate, everything people say will be considered offensive, including the most uncontroversial topic: the weather.
Science must be free from CSJ ideologies but also corporate ideologies that promote profit margins. Examples from American history include, Big Tobacco, sugar manufacturers, and Big Pharma.
Whitney Grace, June 28, 2023
Google: I Promise to Do Better. No, Really, Really Better This Time
June 27, 2023
Note: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.
The UK online publication The Register made available this article: “Google Accused of Urging Android Devs to Mislabel Apps to Get Forbidden Kids Ad Data.” The write up is not about TikTok. The subject is Google and an interesting alleged action by the online advertising company.
The high school science club member who pranked the principal says when caught: “Listen to me, Mr. Principal. I promise I won’t make that mistake again. Honest. Cross my heart and hope to die. Boy scout’s honor. No, really. Never, ever, again.” The illustration was generated by the plagiarism-free MidJourney.
The write up states as “actual factual” behavior by the company:
The complaint says that both Google and app developers creating DFF apps stood to gain by not applying the strict “intended for children” label. And it claims that Google incentivized this mislabeling by promising developers more advertising revenue for mixed-audience apps.
The idea is that intentionally assigned metadata made it possible for Google to acquire information about a child’s online activity.
My initial reaction was, “What’s new? Google says one thing and then demonstrates it adolescent sense of cleverness via a workaround?
After a conversation with my team, I formulated a different hypothesis; specifically, Google has institutionalized mechanisms to make it possible for the company’s actual behavior to be whatever the company wants its behavior to be.
One can hope this was a one-time glitch. My “different hypothesis” points to a cultural and structural policy to make it possible for the company to do what’s necessary to achieve its objective.
Stephen E Arnold, June 27, 2023
The New Ethics: Harvard Innovates Again
June 26, 2023
Note: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.
I have no idea if the weird orange newspaper’s story “Harvard Dishonesty Expert Accused of Dishonesty” is on the money. I find it amusing and a useful insight into the antics of Ivory Tower professor behavior. As a old dinobaby, I have seen a number of examples of what one of Tennessee Williams’ well-adjusted characters called mendacity. And this Harvard confection is a topper.
The snagged wizard, in my mental theater said, “I did not mean to falsify data, plagiarize, or concoct a modest amount of twaddle like the president of Stanford University. I apologize. I really am sorry. May I buy you a coffee? I could also write your child a letter of recommendation to Harvard admissions.” This touching and now all-too-common scene has been visualized by the really non-imitative MidJourney system.
The core of the “real news” story is captured in this segment of the article:
A high-profile expert on ethics and dishonesty is facing allegations of dishonesty in her own work and has taken administrative leave from Harvard Business School.
The “real news” article called attention to the behavior of the high profile expert; to wit:
In 2021, a 2012 paper on dishonesty by Gino, behavioral economist Dan Ariely and other co-authors was retracted from the journal Proceedings of the National Academy of Sciences after the Data Colada team suggested there was fraud in one of the experiments involved. [Ah, Data Colada, the apologizing professor’s pals.]
If true, the professor attacked the best-selling author and others for not being on the up and up. And that mud slinger from the dusty Wild West of Harvard’s ethics unit alleged fudged information. That’s a slick play in my book.
What’s this say about the ethical compass of the professor, about Harvard’s hiring and monitoring processes, and about the failure of the parties to provide a comment to the weird orange newspaper?
Ah, no comment. A wise lawyer’s work possibly. An ethical wise lawyer.
Stephen E Arnold, June 26, 2023
The Future from the Masters of the Obvious
June 26, 2023
The last few years have seen many societal changes that, among other things, affect business operations. Gartner corals these seismic shifts into six obvious considerations for its article, “6 Macro Factors Reshaping Business this Decade.” Contributor Jordan Turner writes:
“Executives will continue to grapple with a host of challenges during the 2020s, but from the maelstrom that was their first few years, new business opportunities will arise. ‘As we entered the 2020s, economies were already on the edge,’ says Mark Raskino, Distinguished VP Analyst at Gartner. ‘A decade-long boom, generated substantially from inexpensive finance and lower-cost energy, led to structural stresses such as highly leveraged debt, crumbling international alliances and bubble-like asset prices. We were overdue for a reckoning.’ Six macro factors that will reshape business this decade. The pandemic coincided with and catalyzed societal shifts, spurring a strategy reset for many industries. Executive leaders must acknowledge these six changes to reconsider how business will get done.”
Their list includes: the threat of recession, systemic mistrust, poor economic productivity, sustainability, a talent shortage, and emerging technologies. See the write-up for details on each. Not surprisingly, the emerging technologies list includes adaptive AI alongside the metaverse, platform engineering, sustainable technology and superapps. Unfortunately, the Gartner wizards omitted replacing consultants and analysts with smart software. That may be the most cost-effective transition for businesses yet the most detrimental to workers. We wonder why they left it out.
And grapple? Yes, grapple. I wonder if Gartner will have a special presentation and a conference about these. Attendees can grapple. Like Musk and Zuck?
Cynthia Murrell, June 26, 2023
Canada Bill C-18 Delivers a Victory: How Long Will the Triumph Pay Off in Cash Money?
June 23, 2023
News outlets make or made most of their money selling advertising. The idea was — when I worked at a couple of big news publishing companies — the audience for the content would attract those who wanted to reach the audience. I worked at the Courier-Journal & Louisville Times Co. before it dissolved into a Gannett marvel. If a used car dealer wanted to sell a 1980 Corvette, the choice was the newspaper or a free ad in what was called AutoTrader. This was a localized, printed collection of autos for sale. Some dealers advertised, but in the 1980s, individuals looking for a cheap or free way to pitch a vehicle loved AutoTrader. Despite a free option, the size of the readership and the sports news, comics, and obituaries made the Courier-Journal the must-have for a motivated seller.
Hannibal and his war elephant Zuckster survey the field of battle after Bill C-18 passes. MidJourney was the digital wonder responsible for this confection.
When I worked at the Ziffer in Manhattan, we published Computer Shopper. The biggest Computer Shopper had about 800 pages. It could have been bigger, but there were paper and press constraints If I recall correctly. But I smile when I remember that 85 percent of those pages were paid advertisements. We had an audience, and those in the burgeoning computer and software business wanted to reach our audience. How many Ziffers remember the way publishing used to work?
When I read the National Post article titled “Meta Says It’s Blocking News on Facebook, Instagram after Government Passes Online News Bill,” I thought about the Battle of Cannae. The Romans had the troops, the weapons, and the psychological advantage. But Hannibal showed up and, if historical records are as accurate as a tweet, killed Romans and mercenaries. I think it may have been estimated that Roman whiz kids lost 40,000 troops and 5,000 cavalry along with the Roman strategic wizards Paulus, Servilius, and Atilius.
My hunch is that those who survived paid with labor or money to be allowed to survive. Being a slave in peak Rome was a dicey gig. Having a fungible skill like painting zowie murals was good. Having minimal skills? Well, someone has to work for nothing in the fields or quarries.
What’s the connection? The publishers are similar to the Roman generals. The bad guys are the digital rebels who are like Hannibal and his followers.
Back to the cited National Post article:
After the Senate passed the Online News Act Thursday, Meta confirmed it will remove news content from Facebook and Instagram for all Canadian users, but it remained unclear whether Google would follow suit for its platforms. The act, which was known as Bill C-18, is designed to force Google and Facebook to share revenues with publishers for news stories that appear on their platforms. By removing news altogether, companies would be exempt from the legislation.
The idea is that US online services which touch most online users (maybe 90 or 95 percent in North America) will block news content. This means:
- Cash gushers from Facebook- and Google-type companies will not pay for news content. (This has some interesting downstream consequences but for this short essay, I want to focus on the “not paying” for news.)
- The publishers will experience a decline in traffic. Why? Without a “finding and pointing” mechanism, how would I find this “real news” article published by the National Post. (FYI: I think of this newspaper as Canada’s USAToday, which was a Gannett crown jewel. How is that working out for Gannett today?)
- Rome triumphed only to fizzle out again. And Hannibal? He’s remembered for the elephants-through-the-Alps trick. Are man’s efforts ultimately futile?
What happens if one considers, the clicks will stop accruing to the publishers’ Web sites. How will the publishers generate traffic? SEO. Yeah, good luck with that.
Is there an alternative?
Yes, buy Facebook and Google advertising. I call this pay to play.
The Canadian news outlets will have to pay for traffic. I suppose companies like Tyler Technologies, which has an office in Vancouver I think, could sell ads for the National Post’s stories, but that seems to be a stretch. Similarly the National Post could buy ads on the Embroidery Classics & Promotions (Calgary) Web site, but that may not produce too many clicks for the Canadian news outfits. I estimate one or two a month.
Bill C-18 may not have the desired effect. Facebook and Facebook-type outfits will want to sell advertising to the Canadian publishers in my opinion. And without high-impact, consistent and relevant online advertising, state-of-art marketing, and juicy content, the publishers may find themselves either impaled on their digital hopes or placed in servitude to the Zuck and his fellow travelers.
Are these publishers able to pony up the cash and make the appropriate decisions to generate revenues like the good old days?
Sure, there’s a chance.
But it’s a long shot. I estimate the chances as similar to King Charles’ horse winning the 2024 King George V Stakes race in 2024; that is, 18 to 1. But Desert Hero pulled it off. Who is rooting for the Canadian publishers?
Stephen E Arnold, June 23, 2023
High School Redux: Dust Up in the Science Club
June 22, 2023
Note: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.
One cannot make up certain scenarios. Let me illustrate.
Navigate to “Google Accuses Microsoft of Anticompetitive Cloud Practices in Complaint to FTC.” You will have to pony up to read the article. The main point is that the Google “filed a complaint to the U.S. Federal Trade Commission.” Why? Microsoft is acting in an unfair manner. Is the phrase “Holy cow” applicable. Two quasi or at least almost monopolies are at odds. Amazing.
MidJourney’s wealth of originality produced this image of two adolescents threatening one another. Is the issue a significant other? A dented bicycle? A solution to a tough math problem like those explained by PreMath? Nope. The argument is about more weighty matters: Ego. Will one of these mature wizards call their mom? A more likely outcome is to let loose a flurry of really macho legal eagles and/or a pride of PR people.
But the next item is even more fascinating. Point your click monitoring, data sucking browser at “Send Me Location: Mark Zuckerberg Says He’s Down to Fight Elon Musk in a Cage Match.” Visualize if you will Elon Musk and Mark Zuckerberg entering the ring at a Streetbeefs’ venue. The referee is the ever-alert Anomaly. Scarface is in the ring just in case some real muscle is needed to separate the fighters.
Let’s step back: Google wants to be treated fairly because Microsoft is using its market power to make sure the Google is finding it difficult to expand its cloud business. What’s the fix? Google goes to court. Yeah, bold. What about lowering prices, improving service, and providing high value functionality? Nah, just go to court. Is this like two youngsters arguing in front of their lockers and one of them telling the principal that Mr. Softie is behaving badly.
And the Musk – Zuckerberg drama? An actual physical fight? No proxies. Just no-holds-barred fisticuffs? Apparently that’s the implication of the cited story. That social media territory is precious by golly.
Several observations:
- Life is surprising
- Alleged techno-giants are oblivious to the concept of pettiness
- Adolescent behavior, not sophisticated management methods, guide certain firms.
Okay, ChatGPT, beat these examples for hallucinatory content. Not even smart software can out-think how high school science club members process information and behave in front of those not in the group.
Stephen E Arnold, June 22, 2023
News Flash about SEO: Just 20 Years Too Late but, Hey, Who Pays Attention?
June 21, 2023
Note: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.
I read an article which would have been news a couple of decades ago. But I am a dinobaby (please, see anigif bouncing in an annoying manner) and I am hopelessly out of touch with what “real news” is.
An entrepreneur who just learned that in order to get traffic to her business Web site, she will have to spend big bucks and do search engine optimization, make YouTube videos (long and short), and follow Google’s implicit and explicit rules. Sad, MBA, I believe. The Moping Mistress of the Universe is a construct generated by the ever-innovative MidJourney and its delightful Discord interface.
The write up catching my attention is — hang on to your latte — “A Storefront for Robots: The SEO Arms Race Has Left Google and the Web Drowning in Garbage Text, with Customers and Businesses Flailing to Find Each Other.” I wondered if the word “flailing” is a typographic error or misspelling of “failing.” Failing strikes me as a more applicable word.
The thesis of the write up is that the destruction of precision and recall as useful for relevant online search and retrieval is not part of the Google game plan.
The write up asserts:
The result is SEO chum produced at scale, faster and cheaper than ever before. The internet looks the way it does largely to feed an ever-changing, opaque Google Search algorithm. Now, as the company itself builds AI search bots, the business as it stands is poised to eat itself.
Ah, ha. Garbage in, garbage out! Brilliant. The write up is about 4,000 words and makes clear that ecommerce requires generating baloney for Google.
To sum up, if you want traffic, do search engine optimization. The problem with the write up is that it is incorrect.
Let me explain. Navigate to “Google Earned $10 Million by Allowing Misleading Anti-Abortion Ads from Fake Clinics, Report Says.” What’s the point of this report? The answer is, “Google ads.” And money from a controversial group of supporters and detractors. Yes! An arms race of advertising.
Of course, SEO won’t work. Why would it? Google’s business is selling advertising. If you don’t believe me, just go to a conference and ask any Googler — including those wearing Ivory Tower Worker” pins — and ask, “How important is Google’s ad business?” But you know what most Googlers will say, don’t you?
For decades, Google has cultivated the SEO ploy for one reason. Failed SEO campaigns end up one place, “Google Advertising.”
Why?
If you want traffic, like the abortion ad buyers, pony up the cash. The Google will punch the Pay to Play button, and traffic results. One change kicked in after 2006. The mom-and-pop ad buyers were not as important as one of the “brand” advertisers. And what was that change? Small advertisers were left to the SEO experts who could then sell “small” ad campaigns when the hapless user learned that no one on the planet could locate the financial advisory firm named “Financial Specialist Advisors.” Ah, then there was Google Local. A Googley spin on Yellow Pages. And there have been other innovations to make it possible for advertisers of any size to get traffic, not much because small advertisers spend small money. But ad dollars are what keeps Googzilla alive.
Net net: Keep in mind that Google wants to be the Internet. (AMP that up, folks.) Google wants people to trust the friendly beastie. The Googzilla is into responsibility. The Google is truth, justice, and the digital way. Is the criticism of the Google warranted? Sure, constructive criticism is a positive for some. The problem I have is that it is 20 years too late. Who cares? The EU seems to have an interest.
Stephen E Arnold, June 21, 2023