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Thanks, Google: Scam Link via Your Alert Service

This blog post is the work of an authentic dinobaby. Sorry. No smart software can help this reptilian thinker.

July 20, 2025 at 926 am US Eastern time: The idea of receiving a list of relevant links on a specific topic is a good one. Several services provide me with a stream of sometimes-useful information. My current favorite service is Talkwalker, but I have several others activated. People assume that each service is comprehensive. Nothing is farther from the truth.

Let’s review a suggested article from my Google Alert received at 907 am US Eastern time.

Imagine the surprise of a person watching via Google Alerts the bound phrase “enterprise search.” Here’s the landing page for this alert. I received this message:

The snippet says “enterprise search platform Shenzhen OCT Happy Valley Tourism Co. Ltd is PRMW a good long term investment [investor sentiment]. What happens when one clicks on Google’s AI-infused message:

My browser displayed this:

If you are not familiar with Telegram Messenger-style scams and malware distribution methods, you may not see these red flags:

1. The link points to an article behind the WhatsApp wall
2. To view the content, one must install WhatsApp
3. The information in Google’s Alert is not relevant to “Nova Wealth Training Camp 20”

This is an example a cross service financial trickery.

Several observations:

1. Google’s ability to detect and block scams is evident
2. The relevance mechanism which identified a financial scam is based on key word matching; that is, brute force and zero smart anything
3. These Google Alerts have been or are now being used to promote either questionable, illegal, or misleading services.

Should an example such as this cause you any concern? Probably not. In my experience, the Google Alerts have become less and less useful. Compared to Talkwalker, Google’s service is in the D to D minus range. Talkwalker is a B plus. Feedly is an A minus. The specialized services for law enforcement and intelligence applications are in the A minus to C range.

No service is perfect. But Google? This is another example of a company with too many services, too few informed and mature managers, and a consulting leadership team disconnected from actual product and service delivery.

Will this change? No, in my opinion.

Stephen E Arnold, July 20, 2025

Google and the EU: A Couple That Do Not Get Along

Google’s EU legal woes are in the news again. The Mercury News shares the Bloomberg piece, “Google Suffers Setback in Fight Over EU’s 4.1 Billion Euros Fine.” An advisor to the EU’s Court of Justice, Advocate General Juliane Kokott, agrees with regulators’ choice to punish google for abusing Android’s market power and discredits the company’s legal arguments. She emphasized:

“Google held a dominant position in several markets of the Android ecosystem and thus benefited from network effects that enabled it to ensure that users used Google Search. As a result, Google obtained access to data that enabled it in turn to improve its service.”

Though Kokott’s opinion is not binding, the court is known to rely heavily on its adviser’s opinions in final rulings. For its part, Google insists any market advantage it has is solely “due to innovation.” Sure, rigging the Search environment in its favor was plenty innovative. Just not legal. Not in the EU, anyway. Samuel Stolton reports:

“The top EU court’s final decision could prove pivotal for the future of the Android business model — which has provided free software in exchange for conditions imposed on mobile phone manufacturers. Such contracts provoked the ire of the commission in 2018, when the watchdog accused Alphabet Inc.’s Google of three separate types of illegal behavior that helped cement the dominance of its search engine, accompanying the order with the record fine. First, it said Google was illegally forcing handset makers to pre-install the Google Search app and the Chrome browser as a condition for licensing its Play Store — the marketplace for Android apps. Second, the EU said Google made payments to some large manufacturers and operators on condition that they exclusively pre-installed the Google Search app. Lastly, the EU said the Mountain View, California-based company prevented manufacturers wishing to pre-install apps from running alternative versions of Android not approved by Google.”

Meanwhile, the company is also in hot water over the EU’s Digital Markets Act. We learn that, in March, regulators scolded the firm elevating its own services over others and actively preventing app developers from guiding users to offers outside its app store. These practices violate the act, Google was told, and continuing to do so could lead to more fines. But are fines, even $4 billion ones, enough to deter the tech giant?

Cynthia Murrell, July 11, 2025

Do Not Be Evil. Dolphins, Polar Bears, and Snail Darters? Tough Luck

No AI, just the dinobaby expressing his opinions to Zillennials.

The Guardian comes up with some interesting “real” news stories. “Google’s Emissions Up 51% As AI Electricity Demand Derails Efforts to Go Green” reports:

Google’s carbon emissions have soared by 51% since 2019 as artificial intelligence hampers the tech company’s efforts to go green.

The juicy factoid in my opinion is:

The [Google] report also raises concerns that the rapid evolution of AI may drive “non-linear growth in energy demand”, making future energy needs and emissions trajectories more difficult to predict.

Folks, does the phrase “brown out” resonate with you? What about “rolling blackout.” If the “non-linear growth” thing unfolds, the phrase “non-linear growth” may become synonymous with brown out and rolling blackout.

As a result, the article concludes with this information, generated without plastic, by Google:

Google is aiming to help individuals, cities and other partners collectively reduce 1GT (gigaton) of their carbon-equivalent emissions annually by 2030 using AI products. These can, for example, help predict energy use and therefore reduce wastage, and map the solar potential of buildings so panels are put in the right place and generate the maximum electricity.

Will Google’s thirst or revenue-driven addiction harm dolphins, polar bears, and snail darters? Answer: We aim to help dolphins and polar bears. But we have to ask our AI system what a snail darter is.

Will the Googley smart software suggest that snail darters just dart at snails and quit worrying about their future?

Stephen E Arnold, June 30, 2025

Publishers Will Love Off the Wall by Google

No smart software involved just an addled dinobaby.

Ooops. Typo. I meant “offerwall.” My bad.

Google has thrown in the towel on the old-school, Backrub, Clever, and PageRank-type of search. A comment made to me by a Xoogler in 2006 was accurate. My recollection is that this wizard said, “We know it will end. We just don’t know when.” I really wish I could reveal this person, but I signed a never-talk document. Because I am a dinobaby, I stick to the rules of the information highway as defined by a high-fee but annoying attorney.

How do I know the end has arrived? Is it the endless parade of litigation? Is it the on-going revolts of the Googlers? Is it the weird disembodied management better suited to general consulting than running a company anchored in zeros and ones?

No.

I read “As AI Kills Search Traffic, Google Launches Offerwall to Boost Publisher Revenue.” My mind interpreted the neologism “offerwall” as “off the wall.” The write up reports as actual factual:

Offerwall lets publishers give their sites’ readers a variety of ways to access their content, including through options like micro payments, taking surveys, watching ads, and more. In addition, Google says that publishers can add their own options to the Offerwall, like signing up for newsletters.

Let’s go with “off the wall.” If search does not work, how will those looking for “special offers” find them. Groupon? Nextdoor? Craigslist? A billboard on Highway 101? A door knob hanger? Bulk direct mail at about $2 a mail shot? Dr. Spock mind melds?

The world of the newspaper and magazine publishing world I knew has been vaporized. If I try, I can locate a newsstand in the local Kroger, but with the rodent problems, I think the magazine display was in a blocked aisle last week. I am not sure about newspapers. Where I live a former chef delivers the New York Times and Wall Street Journal. “Deliver” is generous because the actual newspaper in the tube averages about 40 percent success rate.

Did Google cause this? No, it was not a lone actor set on eliminating the newspaper and magazine business. Craig Newmark’s Craigslist zapped classified advertising. Other services eliminated the need for weird local newspapers. Once in the small town in Illinois in which I went to high school, a local newscaster created a local newspaper. In Louisville, we have something called Coffeetime or Coffeetalk. It’s a very thing, stunted newspaper paper printed on brown paper in black ink. Memorable but almost unreadable.

Google did what it wanted for a couple of decades, and now the old-school Web search is a dead duck. Publishers are like a couple of snow leopards trying to remain alive as tourist-filled Land Rovers roar down slushy mountain roads in Nepal.

The write up says:

Google notes that publishers can also configure Offerwall to include their own logo and introductory text, then customize the choices it presents. One option that’s enabled by default has visitors watch a short ad to earn access to the publisher’s content. This is the only option that has a revenue share… However, early reports during the testing period said that publishers saw an average revenue lift of 9% after 1 million messages on AdSense, for viewing rewarded ads. Google Ad Manager customers saw a 5-15% lift when using Offerwall as well. Google also confirmed to TechCrunch via email that publishers with Offerwall saw an average revenue uplift of 9% during its over a year in testing.

Yep, off the wall. Old-school search is dead. Google is into becoming Hollywood and cable TV. Super Bowl advertising: Yes, yes, yes. Search. Eh, not so much. Publishers, hey, we have an off the wall deal for you. Thanks, Google.

Stephen E Arnold, June 27, 2025

Brin: The Balloons Do Not Have Pull. It Is AI Now

It seems the nitty gritty of artificial intelligence has lured Sergey Brin back onto the Google campus. After stepping away from day-to-day operations in 2019, reports eWeek, “Google’s Co-Founder in Office ‘Pretty Much Every Day’ to Work on AI.” Writer Fiona Jackson tells us:

“Google co-founder Sergey Brin made an unannounced appearance on stage at the I/O conference on Tuesday, stating that he’s in the company’s office ‘pretty much every day now’ to work on Gemini. In a chat with DeepMind CEO Demis Hassabis, he claimed this is because artificial intelligence is something that naturally interests him. ‘I tend to be pretty deep in the technical details,’ Brin said, according to Business Insider. ‘And that’s a luxury I really enjoy, fortunately, because guys like Demis are minding the shop. And that’s just where my scientific interest is.’”

We love Brin’s work ethic. Highlights include borrowing Yahoo online ad ideas, the CLEVER patent, and using product promotions as a way to satisfy some primitive human desires. The executive also believes in 60-hour work weeks—at least for employees. Jackson notes Brin is also known for the downfall of Google Glass. Though that spiffy product faced privacy concerns and an unenthusiastic public, Brin recently blamed his ignorance of electronic supply chains for the failure. Great. Welcome back. But what about the big balloon thing?

Cynthia Murrell, June 18, 2025

Googley: A Dip Below Good Enough

A dinobaby without AI wrote this. Terrible, isn’t it? I did use smart software for the good enough cartoon. See, this dinobaby is adapting.

I was in Washington, DC, from June 9 to 11, 2025. My tracking of important news about the online advertising outfit was disrupted. I have been trying to catch up with new product mist, AI razzle dazzle, and faint signals of importance. The first little beep I noticed appeared in “Google’s Voluntary Buyouts Lead its Internal Restructuring Efforts.” “Ah, ha,” I thought. After decades of recruiting the smartest people in the world, the Google is dumping full time equivalents. Is this a move to become more efficient? Google has indicated that it is into “efficiency”; therefore, has the Google redefined the term? Had Google figured out that the change to tax regulations about research investments sparked a re-thing? Is Google so much more advanced than other firms, its leadership can jettison staff who choose to bail with a gentle smile and an enthusiastic wave of leadership’s hand?

The home owner evidences a surge in blood pressure. The handyman explains that the new door has been installed in a “good enough” manner. If it works for service labor, it may work for Google-type outfits too. Thanks, Sam AI-Man. Your ChatGPT came through with a good enough cartoon. (Oh, don’t kill too many dolphins, snail darters, and lady bugs today, please.)

Then I read “Google Cloud Outage Brings Down a Lot of the Internet.” Enticed by the rock solid metrics for the concept of “a lot,” I noticed this statement:

Large swaths of the internet went down on Thursday (June 12, 2025), affecting a range of services, from global cloud platform Cloudflare to popular apps like Spotify. It appears that a Google Cloud outage is at the root of these other service disruptions.

What? Google the fail over champion par excellence went down. Will the issue be blamed on a faulty upgrade? Will a single engineer who will probably be given an opportunity to find his or her future elsewhere be identified? Will Google be able to figure out what happened?

What are the little beeps my system continuously receives about the Google?

1. Wikipedia gets fewer clicks than OpenAI’s ChatGPT? Where’s the Google AI in this? Answer: Reorganizing, buying out staff, and experiencing outages.
2. Google rolls out more Gemini functions for Android devices. Where’s the stability and service availability for these innovations? Answer: I cannot look up the answer. Google is down.
3. Where’s the revenue from online advertising as traditional Web search presents some thunderclouds? Answer: Well, that is a good question. Maybe revenues from Waymo, a deal with Databricks, or a bump in Pixel phone sales?

My view is that the little beeps may become self-amplifying. The magic of the online advertising model seems to be fading like the allure of Disneyland. When imagineering becomes imitation, more than marketing fairy dust may be required.

But what’s evident from the tiny beeps is that Google is now operating in “good enough” mode. Will it be enough to replace the Yahoo-GoTo-Overture pay-to-play approach to traffic?

Maybe Waymo is the dark horse when the vehicles are not combustible?

Stephen E Arnold, June 16, 2025

Lights, Ready the Smart Software, Now Hit Enter

Just a dinobaby and no AI: How horrible an approach?

I like snappy quotes. Here’s a good one from “You Are Not Prepared for This Terrifying New Wave of AI-Generated Videos.” The write up says:

I don’t mean to be alarmist, but I do think it’s time to start assuming everything you see online is fake.

I like the categorical affirmative. I like the “alarmist.” I particularly like “fake.”

The article explains:

Something happened this week that only made me more pessimistic about the future of truth on the internet. During this week’s Google I/O event, Google unveiled Veo 3, its latest AI video model. Like other competitive models out there, Veo 3 can generate highly realistic sequences, which Google showed off throughout the presentation. Sure, not great, but also, nothing really new there. But Veo 3 isn’t just capable of generating video that might trick your eye into thinking its real: Veo 3 can also generate audio to go alongside the video. That includes sound effects, but also dialogue—lip-synced dialogue.

If the Google-type synths are good enough and cheap, I wonder how many budding film directors will note the capabilities and think about their magnum opus on smart software dollies. Cough up a credit card and for $250 per month imagine what videos Google may allow you to make. My hunch is that Mother Google will block certain topics, themes, and “treatments.” (How easy would it be for a Google-type service to weaponize videos about the news, social movements, and recalcitrant advertisers?)

The write worries gently as well, stating:

We’re in scary territory now. Today, it’s demos of musicians and streamers. Tomorrow, it’s a politician saying something they didn’t; a suspect committing the crime they’re accused of; a “reporter” feeding you lies through the “news.” I hope this is as good as the technology gets. I hope AI companies run out of training data to improve their models, and that governments take some action to regulate this technology. But seeing as the Republicans in the United States passed a bill that included a ban on state-enforced AI regulations for ten years, I’m pretty pessimistic on that latter point. In all likelihood, this tech is going to get better, with zero guardrails to ensure it advances safely. I’m left wondering how many of those politicians who voted yes on that bill watched an AI-generated video on their phone this week and thought nothing of it.

My view is that several questions may warrant some noodling by a humanoid or possibly an “ethical” smart software system; for example:

1. Can AI detectors spot and flag AI-generated video? Ignoring or missing may have interesting social knock on effects.
2. Will a Google-type outfit ignore videos that praise an advertiser whose products are problematic? (Health and medical videos? Who defines “problematic”?)
3. Will firms with video generating technology self regulate or just do what yields revenue? (Producers of adult content may have some clever ideas, and many of these professionals are willing to innovate.)

Net net: When will synth videos win an Oscar?

Stephen E Arnold, June 11, 2025

Google Places a Big Bet, and It May Not Pay Off

Just a dinobaby and no AI: How horrible an approach?

Each day brings more AI news. I have playing in the background a video called “The AI Math That Left Number Theorists Speechless.” That word “speechless” does not apply because the interlocutor and the math whiz are chatty Cathies. The video runs a little less that two hours. Speechless? No, when it comes to smart software some people become verbose and excited. I like to be verbose. I don’t like to get excited about artificial intelligence. I am a dinobaby, remember?

I clicked on the first item in my trusty Overflight service and this write up greeted me: “Google Is Burying the Web Alive.” How does one “bury” a digital service? I assumed or inferred that the idea is that the alleged multi-monopoly Google was going to create another monopoly for itself anchored in AI.

The write up says:

[AI Overviews are] Google’s “most powerful AI search, with more advanced reasoning and multimodality, and the ability to go deeper through follow-up questions and helpful links to the web,” the company says, “breaking down your question into subtopics and issuing a multitude of queries simultaneously on your behalf.” It’s available to everyone. It’s a lot like using AI-first chatbots that have search functions, like those from OpenAI, Anthropic, and Perplexity, and Google says it’s destined for greater things than a small tab. “As we get feedback, we’ll graduate many features and capabilities from AI Mode right into the core Search experience,” the company says.

Let’s slow down the buggy. A completely new product or service has some baggage on board. Like “New Coke”, quite a few people liked “old Coke.” The company figured it out and innovated and finally just started buying beverage outfits that were pulling new customers. Then there is the old chestnut by the buggy stand which says, “Most start ups fail.” Finally, there is the shadow of impatient stakeholders. Fail to keep those numbers up, and consequences manifest themselves.

The write up gallops forward:

From the very first use, however, AI Mode crystallized something about Google’s priorities and in particular its relationship to the web from which the company has drawn, and returned, many hundreds of billions of dollars of value. AI Overviews demoted links, quite literally pushing content from the web down on the page, and summarizing its contents for digestion without clicking…

Those clicks make Google’s money flow. It does not matter if the user clicks to view a YouTube short or a click to view a Web page about a vacation rental. Clicks equal revenue. Fewer clicks may translate to less revenue. If this is true, then what happens?

The write up suggests an answer: The good old Web is marginalized. Kaput. Dead as a door nail:

of course, Google is already working on ads for both Overviews and AI Mode). In its drive to embrace AI, Google is further concealing the raw material that fuels it, demoting links as it continues to ingest them for abstraction. Google may still retain plenty of attention to monetize and perhaps keep even more of it for itself, now that it doesn’t need to send people elsewhere; in the process, however, it really is starving the web that supplies it with data on which to train and from which to draw up-to-date details. (Or, one might say, putting it out of its misery.)

As a dinobaby, I quite like the old Web. Again we have a giant company doing something “new” and “different.” How will those bold innovations work out? That’s the $64 question (a rigged game show my mother told me).

The article concludes:

In any case, the signals from Google — despite its unconvincing suggestions to the contrary — are clear: It’ll do anything to win the AI race. If that means burying the web, then so be it.

Whoa, Nellie!

Let’s think about what the Google is allegedly doing. First, the Google is spending money to index the “Web.” My team tells me that Google is indexing less thoroughly than it was 10 years ago. Google indexes where the traffic is, and quite a bit of that traffic is to Google itself. The losers have been grousing about a lack of traffic for years. I have worked with a consumer Web site since 1993, and the traffic cratered about seven years ago. Why? Google selected sites to boost because of the link between advertiser appetite and clicks. The owner of this consumer Web site cooked up a bit of jargon for what Google was doing; he called it “steering.” The idea is that Google shaped its crawls and “relevance” in order to maximize revenue from known big ad spenders.

Google is not burying anything. The company is selecting to maximize financial benefits. My experience suggests that when Google strays too far from what stakeholders want, the company will be whipped until it gets the horses under control. Second, the AI revolution poses a significant challenge for a number of reasons. Among these is the users’ desire for the information equivalent of a “dumb” mobile phone. The cacophony of digital information is too much and creates a “why bother” need. Google wants to respond in the hope that it can come up with a product or service that produces as much money as the old Yahoo Overture GoTo model. Hope, however, is not reality.

As a dinobaby, I think Google has a reasonably good chance of stratifying its “users”. Some will pay. Some will consume the sponsored by ads AI output. Some will find a way to get the restaurant address surrounded by advertisements.

What about AI?

I am not sure that anyone knows. Both Google and Microsoft have to find a way to produce significant and sustainable revenue from the large language model method which has come to be synonymous with smart software. The costs are massive. The use cases usually focus on firing people for cost savings until the AI doesn’t work. Then the AI supporters just hire people again. That’s the Klarna call to think clearly again.

Net net: The Google is making a big bet that it can increase its revenues with smart software. How probable is it that the “new” Google will turn out like the “New Coke”?  How much of the AI hype is just l’entreprise parle dans le vide? The hype may be the inverse of reality. Something will be buried, and it may not be the “Web.”

Stephen E Arnold, June 10, 2025

YouTube Reveals the Popularity Winners

No AI, just a dinobaby and his itty bitty computer.

Another big technology outfit reports what is popular on its own distribution system. The trusted outfit knows that it controls the information flow for many Googlers. Google pulls the strings.

When I read “Weekly Top Podcast Shows,” I asked myself, “Are these data audited?” And, “Do these data match up to what Google actually pays the people who make these programs?”

I was not the only person asking questions about the much loved, alleged monopoly. The estimable New York Times wondered about some programs missing from the Top 100 videos (podcasts) on Google’s YouTube. Mediaite pointed out:

The rankings, based on U.S. watch time, will update every Wednesday and exclude shorts, clips and any content not tagged as a podcast by creators.

My reaction to the listing is that Google wants to make darned sure that it controls the information flow about what is getting views on its platform. Presumably some non-dinobaby will compare the popularity listings to other lists, possibly the misfiring Apple’s list. Maybe an enthusiast will scrape the “popular” listings on the independent podcast players? Perhaps a research firm will figure out how to capture views like the now archaic logs favored decades ago by certain research firms.

Several observations:

1. Google owns the platform. Google controls the data. Google controls what’s left up and what’s taken down? Google is not known for making its click data just a click away. Therefore, the listing is an example of information control and shaping.
2. Advertisers, take note. Now you can purchase air time on the programs that matter.
3. Creators who become dependent on YouTube for revenue are slowly being herded into the 21st century’s version of the Hollywood business model from the 1940s. A failure to conform means that the money stream could be reduced or just cut off. That will keep the sheep together in my opinion.
4. As search morphs, Google is putting on its thinking cap in order to find ways to keep that revenue stream healthy and hopefully growing.

But I trust Google, don’t you? Joe Rogan does.

Stephen E Arnold, June 6, 2025

An AI Insight: Threats Work to Bring Out the Best from an LLM

“Do what I say, or Tony will take you for a ride. Get what I mean, punk?” seems like an old-fashioned approach to elicit cooperation. What happens if you apply this technique, knee-capping, or unplugging smart software?

The answer, according to one of the founders of the Google, is, “Smart software responds — better.”

Does this strike you as counter intuitive? I read “Google’s Co-Founder Says AI Performs Best When You Threaten It.” The article reports that the motive power behind the landmark Google Glass product allegedly said:

“You know, that’s a weird thing…we don’t circulate this much…in the AI community…not just our models, but all models tend to do better if you threaten them…. Like with physical violence. But…people feel weird about that, so we don’t really talk about that.” 

The article continues, explaining that another LLM wanted to turn one of its users into government authorities. The interesting action seems to suggest that smart software is capable of flipping the table on a human user.

Numerous questions arise from these two allegedly accurate anecdotes about smart software. I want to consider just one: How should a human interact with a smart software system?

In my opinion, the optimal approach is with considered caution. Users typically do not know or think about how their prompts are used by the developer / owner of the smart software. Users do not ponder the value of log file of those prompts. Not even bad actors wonder if those data will be used to support their conviction.

I wonder what else Mr. Brin does not talk about. What is the process for law enforcement or an advertiser to obtain prompt data and generate an action like an arrest or a targeted advertisement?

One hopes Mr. Brin will elucidate before someone becomes so wrought with fear that suicide seems like a reasonable and logical path forward. Is there someone whom we could ask about this dark consequence? “Chew” on that, gentle reader, and you too Mr. Brin.

Stephen E Arnold, June 3, 2025

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  Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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