News Flash: Google Does Not Care about Publishers
August 21, 2025
No AI. Just a dinobaby working the old-fashioned way.
I read another Google is bad story. This one is titled “Google Might Not Believe It, But Its AI Summaries Are Bad News for Publishers.” The “news” service reports that a publishing industry group spokesperson said:
“We must ensure that the same AI ‘answers’ users see at the top of Google Search don’t become a free substitute for the original work they’re based on.”
When this sentence was spoken was the industry representative’s voice trembling? Were there tears in his or her eyes? Did the person sniff to avoid the embarrassment of a runny nose?
No idea.
The issue is that Google looks at its metrics, fiddles with its knobs and dials on its ad sales system, and launches AI summaries. Those clicks that used to go to individual sites now provide the “summary space” which is a great place for more expensive, big advertising accounts to slap their message. Yep, it is the return to the go-go days of television. Google is the only channel and one of the few places to offer a deal.
What does Google say? Here’s a snip from the “news” story:
"Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year," Liz Reid, VP and Head of Google Search, said earlier this month. "Additionally, average click quality has increased, and we’re actually sending slightly more quality clicks to websites than a year ago (by quality clicks, we mean those where users don’t quickly click back — typically a signal that a user is interested in the website). Reid suggested that reports like the ones from Pew and DCN are "often based on flawed methodologies, isolated examples, or traffic changes that occurred prior to the rollout of AI features in Search."
Translation: Haven’t you yokels figured out after 20 years of responding to us, we are in control now. We don’t care about you. If we need content, we can [a] pay people to create it, [b] use our smart software to write it, and [c] offer inducements to non profits, government agencies, and outfits with lots of writers desperate for recognition a deal. TikTok has changed video, but TikTok just inspired us to do our own TikTok. Now publishers can either get with the program or get out.
PC News apparently does not know how to translate Googlese.
It’s been 20 plus years and Google has not changed. It is doing more of the game plan. Adapt or end up prowling LinkedIn for work.
Stephen E Arnold, August 21, 2025
Cyber Security: Evidence That Performance Is Different from Marketing
August 20, 2025
This blog post is the work of an authentic dinobaby. Sorry. No smart software can help this reptilian thinker.
In 2022, Google bought a cyber security outfit named Mandiant. The firm had been around since 2004, but when Google floated more than $5 billion for the company, it was time to sell.
If you don’t recall, Google operates a large cloud business and is trying diligently to sell to Microsoft customers in the commercial and government sector. A cyber security outfit would allow Google to argue that it would offer better security for its customers and their users.
Mandiant’s business was threat intelligence. The idea is that Mandiant would monitor forums, the Web, and any other online information about malware and other criminal cyber operations. As an added bonus, Mandiant would blend automated security functions with its technology. Wham, bam! Slam dunk, right?
I read “Google Confirms Major Security Breach After Hackers Linked To ShinyHunters Steal Sensitive Corporate Data, Including Business Contact Information, In Coordinated Cyberattack.” First, a disclaimer. I have no idea if this WCCF Tech story is 100 percent accurate. It could be one of those Microsoft 1,000 Russian programmers are attacking us” plays. On the other hand, it will be fun to assume that some of the information in the cited article is accurate.
With that as background, I noted this passage:
The tech giant has recently confirmed a data breach linked to the ShinyHunters ransomware group, which targeted Google’s corporate Salesforce database systems containing business contact information.
Okay. Google’s security did not work. A cloud customer’s data were compromised. The assertion that Google’s security is better than or equal to Microsoft’s is tough for me to swallow.
Here’s another passage:
As per Google’s Threat Intelligence Group (GTIG), the hackers used a voice phishing technique that involved calling employees while pretending to be members of the internal IT team, in order to have them install an altered version of Salesforce’s Data Loader. By using this technique, the attackers were able to access the database before their intrusion was detected.
A human fooled another human. The automated systems were flummoxed. The breach allegedly took place.
Several observations are warranted:
- This is security until a breach occurs. I am not sure that customers expect this type of “footnote” to their cyber security licensing mumbo jumbo. The idea is that Google should deliver a secure service.
- Mandiant, like other threat intelligence services, allows the customer to assume that the systems and methods generally work. That’s true until they don’t.
- Bad actors have an advantage. Armed with smart software and tools that can emulate my dead grandfather, the humans remain a chink in the otherwise much-hyped armor of an outfit like Google.
What this example, even if only partly accurate, makes it clear than cyber security marketing performs better than the systems some of the firms sell. Consider that the victim was Google. That company has touted its technical superiority for decades. Then Google buys extra security. The combo delivers what? Evidence that believing the cyber security marketing may do little to reduce the vulnerability of an organization. What’s notable is that the missteps were Google’s. Microsoft may enshrine this breach case and mount it on the walls of every cyber security employees’ cubicles.
I can imagine hearing a computer-generated voice emulating Bill Gates’, saying, “It wasn’t us this time.”
Stephen E Arnold, August 20, 2025
Google: Simplicity Is Not a Core Competency
August 18, 2025
This blog post is the work of an authentic dinobaby. Sorry. No smart software can help this reptilian thinker.
Telegram Messenger is reasonably easy to use messaging application. People believe that it is bulletproof, but I want to ask, “Are you sure?” Then there is WhatsApp, now part of Darth Zuck’s empire. However, both of these outfits appear to be viewed as obtuse and problematic by Kremlin officials. The fix? Just ban these service. Banning online services is a popular way for a government to “control” information flow.
I read a Russian language article about an option some Russians may want to consider. The write up’s title is “How to Replace Calls on WhatsApp and Telegram. Review of the Google Meet Application for Android and iOS.”
I worked through the write up and noted this statement:
Due to the need to send invitation links Meet is not very convenient for regular calls— and most importantly it belongs to the American company Google, whose products, by definition, are under threat of blocking. Moreover, several months ago, Russian President Vladimir Putin himself called for «stifling» Western services operating in Russia, and instructed the Government to prepare a list of measures to limit them by September 1, 2025.
The bulk of the write up is a how to. In order to explain the process of placing a voice call via the Google system, PCNews presented:
- Nine screenshots
- These required seven arrows
- One rectangular box in red to call attention to something. (I couldn’t figure out what, however.)
- Seven separate steps.
How does one “do” a voice call in Telegram Messenger. Here are the steps:
- I opened Telegram mini app and select the contact with whom I want to speak
- I tap on my contact’s name
- I look for the phone call icon and tap it
- I choose “Voice Call” from the options to start an audio call. If I want to make a video call instead, I select “Video Call”
One would think that when a big company wants to do a knock off of a service, someone would check out what Telegram does. (It is a Russian audience due to the censorship in the country.) Then the savvy wizard would figure out how to make the process better and faster and easier. Instead the clever Googlers add steps. That’s the way of the Sundar & Prabhakar Comedy Show.
Stephen E Arnold, August 18, 2025
Google! Manipulating Search Results? No Kidding
August 15, 2025
The Federal Trade Commission has just determined something the EU has been saying (and litigating) for years. The International Business Times tells us, “Google Manipulated Search Results to Bolster Own Products, FTC Report Finds.” Writer Luke Villapaz reports:
“For Internet searches over the past few years, if you typed ‘Google’ into Google, you probably got the exact result you wanted, but if you were searching for products or services offered by Google’s competitors, chances are those offerings were found further down the page, beneath those offered by Google. That’s what the U.S. Federal Trade Commission disclosed on Thursday, in an extensive 160-page report, which was obtained by the Wall Street Journal as part of a Freedom of Information Act request. FTC staffers found evidence that Google’s algorithm was demoting the search results of competing services while placing its own higher on the search results page, according to excerpts from the report. Among the websites affected: shopping comparison, restaurant review and travel.”
Villapaz notes Yelp has made similar allegations, estimating Google’s manipulation of search results may have captured some 20% of its potential users. So, after catching the big tech firm red handed, what will the FTC do about it? Nothing, apparently. We learn:
“Despite the findings, the FTC staffers tasked with investigating Google did not recommend that the commission issue a formal complaint against the company. However, Google agreed to some changes to its search result practices when the commission ended its investigation in 2013.”
Well OK then. We suppose that will have to suffice.
Cynthia Murrell, August 15, 2025
Google Reorganizes Search With Web Guides
August 14, 2025
Google gets more clicks with AI than with relevant results. Believe this? We have a small bridge for sale in Brooklyn if you are interested. But AI is just not enough. Google is fixing that up.
Google used to deliver top search results. Despite being a verb for searching the Web, Google’s first page of search results are overrun with paid links and advertising. Another problem is that while its AI feature answers basic questions, the information needs doesn’t always come from verified sources. Google wants to shake things up says the Search Engine Journal with Web Guides in the article: “Web Guide: Google’s New AI Search Experiment.”
Here is what Web Guides are described as:
“Web Guide replaces the traditional list of search results with AI-generated clusters. Each group focuses on a different aspect of your query, making it easier to dive deeper into specific areas. According to Austin Wu, Group Product Manager for Search at Google, Web Guide uses a custom version of Gemini to understand both your query and relevant web content. This allows it to surface pages you might not find through standard search.”
Maybe it will be a return to old-fashioned, decent Google results. The Web Guides use the “query fan-out” technique in which multiple searches are run at once. The results are then curated to the search query. It is supposed to provide a broader overview of the topic without refinement.
Google explains that Web Guides are helpful for exploratory searches and multi-part questions. Web Guides differed from AI because it reorganizes traditional Web searches according to groups and explore content from multiple perspectives without new information. AI Mode is more intuitive and acts like a conversation. It simplifies information and supports follow-up questions and other features.
Are Web guides just another test. Google cannot be in the AI race. The company has to win.
Whitney Grace, August 14, 2025
Yep, Google Is Innovative
August 4, 2025
This blog post is the work of an authentic dinobaby. Sorry. Not even smart software can help this reptilian thinker.
I read the weird orange newspaper story “Google’s AI Fight Is Moving to New Ground.” What? Google has been forced to move to new ground. What’s this “is moving” progressive tense stuff? (You will have to pay to read this article. The good old days of handing out orange newspapers on Sixth Avenue in Midtown are long, long gone.)
The orange newspaper says:
Being presented with ready-made answers means they [Google’s users of its Web search service] are less likely to click on links, of course — according to Pew Research in the US, about half as likely. But that hasn’t stopped solid growth in search advertising revenue.
Perhaps the missing angle is an answer to this question, “Where are advertisers supposed to go? The Saturday Evening Post, the Stephen Colbert Show, or TikTok- and Telegram-type services?”
How about this statement:
Google’s investors can at least draw heart from signs that their company is starting to find its innovative spark. Project Mariner, a prototype it showed off two months ago, closely echoes ChatGPT agent.
Innovation is “me too”? What?
And here’s another statement I circled:
But the lock on advertising that Google has long enjoyed thanks to search is starting to loosen, leaving it to fight on a new battlefield against AI apps — and not just those from OpenAI.
Many outfits are struggling. One example is General Motors. Another is traditional print publications in the US. With strong revenue growth on intellectual gold mines like YouTube, the “lock” is wobbly. Give me a break.
Management by MBA with blue chip consulting experience maximize revenue the old fashioned way: Automation, tougher deals, and fierce protection of walled garden revenue streams.
There is a reason a number of countries are engaged in legal dust ups with Google. How did that work out in the UK for Foundem.com?
Stephen E Arnold, August 4, 2025
Thanks, Google: Scam Link via Your Alert Service
July 20, 2025
This blog post is the work of an authentic dinobaby. Sorry. No smart software can help this reptilian thinker.
July 20, 2025 at 926 am US Eastern time: The idea of receiving a list of relevant links on a specific topic is a good one. Several services provide me with a stream of sometimes-useful information. My current favorite service is Talkwalker, but I have several others activated. People assume that each service is comprehensive. Nothing is farther from the truth.
Let’s review a suggested article from my Google Alert received at 907 am US Eastern time.
Imagine the surprise of a person watching via Google Alerts the bound phrase “enterprise search.” Here’s the landing page for this alert. I received this message:
The snippet says “enterprise search platform Shenzhen OCT Happy Valley Tourism Co. Ltd is PRMW a good long term investment [investor sentiment]. What happens when one clicks on Google’s AI-infused message:
My browser displayed this:
If you are not familiar with Telegram Messenger-style scams and malware distribution methods, you may not see these red flags:
- The link points to an article behind the WhatsApp wall
- To view the content, one must install WhatsApp
- The information in Google’s Alert is not relevant to “Nova Wealth Training Camp 20”
This is an example a cross service financial trickery.
Several observations:
- Google’s ability to detect and block scams is evident
- The relevance mechanism which identified a financial scam is based on key word matching; that is, brute force and zero smart anything
- These Google Alerts have been or are now being used to promote either questionable, illegal, or misleading services.
Should an example such as this cause you any concern? Probably not. In my experience, the Google Alerts have become less and less useful. Compared to Talkwalker, Google’s service is in the D to D minus range. Talkwalker is a B plus. Feedly is an A minus. The specialized services for law enforcement and intelligence applications are in the A minus to C range.
No service is perfect. But Google? This is another example of a company with too many services, too few informed and mature managers, and a consulting leadership team disconnected from actual product and service delivery.
Will this change? No, in my opinion.
Stephen E Arnold, July 20, 2025
Google and the EU: A Couple That Do Not Get Along
July 11, 2025
Google’s EU legal woes are in the news again. The Mercury News shares the Bloomberg piece, “Google Suffers Setback in Fight Over EU’s 4.1 Billion Euros Fine.” An advisor to the EU’s Court of Justice, Advocate General Juliane Kokott, agrees with regulators’ choice to punish google for abusing Android’s market power and discredits the company’s legal arguments. She emphasized:
“Google held a dominant position in several markets of the Android ecosystem and thus benefited from network effects that enabled it to ensure that users used Google Search. As a result, Google obtained access to data that enabled it in turn to improve its service.”
Though Kokott’s opinion is not binding, the court is known to rely heavily on its adviser’s opinions in final rulings. For its part, Google insists any market advantage it has is solely “due to innovation.” Sure, rigging the Search environment in its favor was plenty innovative. Just not legal. Not in the EU, anyway. Samuel Stolton reports:
“The top EU court’s final decision could prove pivotal for the future of the Android business model — which has provided free software in exchange for conditions imposed on mobile phone manufacturers. Such contracts provoked the ire of the commission in 2018, when the watchdog accused Alphabet Inc.’s Google of three separate types of illegal behavior that helped cement the dominance of its search engine, accompanying the order with the record fine. First, it said Google was illegally forcing handset makers to pre-install the Google Search app and the Chrome browser as a condition for licensing its Play Store — the marketplace for Android apps. Second, the EU said Google made payments to some large manufacturers and operators on condition that they exclusively pre-installed the Google Search app. Lastly, the EU said the Mountain View, California-based company prevented manufacturers wishing to pre-install apps from running alternative versions of Android not approved by Google.”
Meanwhile, the company is also in hot water over the EU’s Digital Markets Act. We learn that, in March, regulators scolded the firm elevating its own services over others and actively preventing app developers from guiding users to offers outside its app store. These practices violate the act, Google was told, and continuing to do so could lead to more fines. But are fines, even $4 billion ones, enough to deter the tech giant?
Cynthia Murrell, July 11, 2025
Do Not Be Evil. Dolphins, Polar Bears, and Snail Darters? Tough Luck
June 30, 2025
No AI, just the dinobaby expressing his opinions to Zillennials.
The Guardian comes up with some interesting “real” news stories. “Google’s Emissions Up 51% As AI Electricity Demand Derails Efforts to Go Green” reports:
Google’s carbon emissions have soared by 51% since 2019 as artificial intelligence hampers the tech company’s efforts to go green.
The juicy factoid in my opinion is:
The [Google] report also raises concerns that the rapid evolution of AI may drive “non-linear growth in energy demand”, making future energy needs and emissions trajectories more difficult to predict.
Folks, does the phrase “brown out” resonate with you? What about “rolling blackout.” If the “non-linear growth” thing unfolds, the phrase “non-linear growth” may become synonymous with brown out and rolling blackout.
As a result, the article concludes with this information, generated without plastic, by Google:
Google is aiming to help individuals, cities and other partners collectively reduce 1GT (gigaton) of their carbon-equivalent emissions annually by 2030 using AI products. These can, for example, help predict energy use and therefore reduce wastage, and map the solar potential of buildings so panels are put in the right place and generate the maximum electricity.
Will Google’s thirst or revenue-driven addiction harm dolphins, polar bears, and snail darters? Answer: We aim to help dolphins and polar bears. But we have to ask our AI system what a snail darter is.
Will the Googley smart software suggest that snail darters just dart at snails and quit worrying about their future?
Stephen E Arnold, June 30, 2025
Publishers Will Love Off the Wall by Google
June 27, 2025
![Dino 5 18 25_thumb[3]_thumb](https://www.arnoldit.com/wordpress/wp-content/uploads/2025/06/Dino-5-18-25_thumb3_thumb-2.gif "Dino 5 18 25_thumb[3]_thumb")
No smart software involved just an addled dinobaby.
Ooops. Typo. I meant “offerwall.” My bad.
Google has thrown in the towel on the old-school, Backrub, Clever, and PageRank-type of search. A comment made to me by a Xoogler in 2006 was accurate. My recollection is that this wizard said, “We know it will end. We just don’t know when.” I really wish I could reveal this person, but I signed a never-talk document. Because I am a dinobaby, I stick to the rules of the information highway as defined by a high-fee but annoying attorney.
How do I know the end has arrived? Is it the endless parade of litigation? Is it the on-going revolts of the Googlers? Is it the weird disembodied management better suited to general consulting than running a company anchored in zeros and ones?
No.
I read “As AI Kills Search Traffic, Google Launches Offerwall to Boost Publisher Revenue.” My mind interpreted the neologism “offerwall” as “off the wall.” The write up reports as actual factual:
Offerwall lets publishers give their sites’ readers a variety of ways to access their content, including through options like micro payments, taking surveys, watching ads, and more. In addition, Google says that publishers can add their own options to the Offerwall, like signing up for newsletters.
Let’s go with “off the wall.” If search does not work, how will those looking for “special offers” find them. Groupon? Nextdoor? Craigslist? A billboard on Highway 101? A door knob hanger? Bulk direct mail at about $2 a mail shot? Dr. Spock mind melds?
The world of the newspaper and magazine publishing world I knew has been vaporized. If I try, I can locate a newsstand in the local Kroger, but with the rodent problems, I think the magazine display was in a blocked aisle last week. I am not sure about newspapers. Where I live a former chef delivers the New York Times and Wall Street Journal. “Deliver” is generous because the actual newspaper in the tube averages about 40 percent success rate.
Did Google cause this? No, it was not a lone actor set on eliminating the newspaper and magazine business. Craig Newmark’s Craigslist zapped classified advertising. Other services eliminated the need for weird local newspapers. Once in the small town in Illinois in which I went to high school, a local newscaster created a local newspaper. In Louisville, we have something called Coffeetime or Coffeetalk. It’s a very thing, stunted newspaper paper printed on brown paper in black ink. Memorable but almost unreadable.
Google did what it wanted for a couple of decades, and now the old-school Web search is a dead duck. Publishers are like a couple of snow leopards trying to remain alive as tourist-filled Land Rovers roar down slushy mountain roads in Nepal.
The write up says:
Google notes that publishers can also configure Offerwall to include their own logo and introductory text, then customize the choices it presents. One option that’s enabled by default has visitors watch a short ad to earn access to the publisher’s content. This is the only option that has a revenue share… However, early reports during the testing period said that publishers saw an average revenue lift of 9% after 1 million messages on AdSense, for viewing rewarded ads. Google Ad Manager customers saw a 5-15% lift when using Offerwall as well. Google also confirmed to TechCrunch via email that publishers with Offerwall saw an average revenue uplift of 9% during its over a year in testing.
Yep, off the wall. Old-school search is dead. Google is into becoming Hollywood and cable TV. Super Bowl advertising: Yes, yes, yes. Search. Eh, not so much. Publishers, hey, we have an off the wall deal for you. Thanks, Google.
Stephen E Arnold, June 27, 2025
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