Google: A PR Special Operation Underway

April 25, 2023

Vea4_thumb_thumb_thumbNote: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.

US television on Sunday, April 16, 2023. Assorted blog posts and articles by Google friends like Inc. Magazine. Now the British Guardian newspaper hops on the bandwagon.

Navigate toGoogle Chief Warns AI Could Be Harmful If Deployed Wrongly.” Let me highlight a couple of statements in the write up and then offer a handful of observations designed intentionally to cause some humanoids indigestion.

The article includes this statement:

Sundar Pichai also called for a global regulatory framework for AI similar to the treaties used to regulate nuclear arms use, as he warned that the competition to produce advances in the technology could lead to concerns about safety being pushed aside.

Also, this gem:

Pichai added that AI could cause harm through its ability to produce disinformation.

And one more:

Pichai admitted that Google did not fully understand how its AI technology produced certain responses.

Enough. I want to shift to the indigestion inducing portion of this short essay.

First, Google is in Code Red. Why? What were the search wizards under the guidance of Sundar and Prabhakar doing for the last year? Obviously not paying attention to the activity of OpenAI. Microsoft was and stole the show at the hoe down in Davos. Now Microsoft has made available a number of smart services designed to surf on its marketing tsunami and provide more reasons for enterprise customers to pay for smart Microsoft software. Neither the Guardian nor Sundar seem willing to talk about the reality of Google finding itself in the position of Alta Vista, Lycos, or WebCrawler in the late 1990s and early 2000s when Google search delivered relevant results. At least Google did until it was inspired by the Yahoo, GoTo, and Overture approach to making cash. Back to the question: Why ignore the fact that Google is in Code Red? Why not ask one half of the Sundar and Prabhakar Comedy Team how they got aced by a non-headliner act at the smart software vaudeville show?

Second, I loved the “could cause harm.” What about the Android malware issue? What about the ads which link to malware in Google search results? What about the monopolization of online advertising and pricing ads beyond the reach of many small businesses? What about the “interesting” videos on YouTube? Google has its eye on the “could” of smart software without paying much attention to the here-and-now downsides of its current business. And disinformation? What is Google doing to scrub that content from its search results. My team identified a distributor of pornography operating in Detroit. That operator’s content can be located with a single Google query. If Google cannot identify porn, how will it flag smart software’s “disinformation”?

Finally, Google for decades has made a big deal of hiring the smartest people in the world. There was a teen whiz kid in Moscow. There was a kid in San Jose with a car service to get him from high school to the Mountain View campus. There is deep mind with its “deep” team of wizards. Now this outfit with more than 100,000 (more or less full time geniuses) does not know how its software works. How will that type of software be managed by the estimable Google? The answer is, “It won’t.” Google’s ability to manage is evident with heart breaking stories about its human relations and personnel actions. There are smart Googlers who think the software is alive. Does this person have company-paid mental health care? There are small businesses like an online automobile site in ruins because a Googler downchecked the site years ago for an unknown reason. The Google is going to manage something well?

My hunch is that Google wants to make sure that it becomes the primary vendor of ready-to-roll training data and microwavable models. The fact that Amazon, Microsoft, and a group of Chinese outfits are on the same information superhighway illustrates one salient fact: The PR tsunami highlights Google’s lack of positive marketing action and the taffy-pull sluggishness of demos that sort of work.

What about the media which ask softball questions and present as substance recommendations that the world agree on AI rules? Perhaps Google should offer to take over the United Nations or form a World Court of AI Technology? Maybe Google should just be allowed to put other AI firms out of business and keep trying to build a monopoly based on software the company doesn’t appear to understand?

The good news is that Sundar did not reprise the Paris demonstration of Bard. That only cost the company a few billion when the smart software displayed its ignorance. That was comedic, and I think these PR special operations are fodder for the spring Sundar and Prabhakar tour of major cities.

The T shirts will not feature a dinosaur (Googzilla, I believe) freezing in a heavy snow storm. The art can be produced using Microsoft Bing’s functions too. And that will be quite convenient if Samsung ditches Google search for Bing and its integrated smart software. To add a bit of spice to Googzilla’s catered lunch is the rumor that Apple may just go Bing. Bye, bye billions, baby, bye bye.

If that happens, Google loses: [a] a pickup truck filled with cash, [b] even more technical credibility, and [c] maybe Googzilla’s left paw and a fang. Can Sundar and Prabhakar get applause when doing one-liners with one or two performers wearing casts and sporting a tooth gap?

Stephen E Arnold, April 25, 2023

Divorcing the Google: Legal Eagles Experience a Frisson of Anticipation

April 24, 2023

No smart software has been used to create this dinobaby’s blog post.

I have poked around looking for a version or copy of the contract Samsung signed with Google for the firms’ mobile phone tie up. Based on what I have heard at conferences and read on the Internet (of course, I believe everything I read on the Internet, don’t you?), it appears that there are several major deals.

The first is the use of and access to the mindlessly fragmented Android mobile phone software. Samsung can do some innovating, but the Google is into providing “great experiences.” Why would a mobile phone maker like Samsung allow a user to manage contacts and block mobile calls without implementing a modern day hunt for gold near Placer.

The second is the “suggestion” — mind you, the suggestion is nothing more than a gentle nudge — to keep that largely-malware-free Google Play Store front and center.

The third is the default search engine. Buy a Samsung get Google Search.

Now you know why the legal eagles a shivering when they think of litigation to redo the Google – Samsun deal. For those who think the misinformation zipping around about Microsoft Bing displacing Google Search, my thought would be to ask yourself, “Who gains by pumping out this type of disinformation?” One answer is big Chinese mobile phone manufacturers. This is Art of War stuff, and I won’t dwell on this. What about Microsoft? Maybe but I like to think happy thoughts about Microsoft. I say, “No one at Microsoft would engage in disinformation intended to make life difficult for the online advertising king. Another possibility is Silicon Valley type journalists who pick up rumors, amplify them, and then comment that Samsung is kicking the tires of Bing with ChatGPT. Suddenly a “real” news outfit emits the Samsung rumor. Exciting for the legal eagles.

The write up “Samsung Can’t Dump Google for Bing As the Default Search Engine on Its Phones” does a good job of explaining the contours of a Google – Samsung tie up.

Several observations:

First, the alleged Samsung search replacement provides a glimpse of how certain information can move from whispers at conferences to headlines.

Second, I would not bet against lawyers. With enough money, contracts can be nullified, transformed, or left alone. The only option which disappoints attorneys is the one that lets sleeping dogs lie.

Third, the growing upswell of anti-Google sentiment is noticeable. That may be a far larger problem for Googzilla than rumors about Samsung. Perceptions can be quite real, and they translate into impacts. I am tempted to quote William James, but I won’t.

Net net: If Samsung wants to swizzle a deal with an entity other than the Google, the lawyers may vibrate with such frequency that a feather or two may fall off.

Stephen E Arnold, April 24, 2023

Google: Any Day Now, Any Day Now

April 21, 2023

Vea4_thumb_thumbNote: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.

I read what could be a recycled script from the Sundar and Prabhakar Comedy Show. Although not yet a YouTube video series, the company is edging ever closer to becoming the most amusing online advertising company in Mountain View.

Google Devising Radical Search Changes to Beat Back A.I. Rivals” is chock full of one-liners. Now these are not as memorable as Jack Benny’s “I’m thinking it over” or Abbott and Costello’s “I don’t know is on third”, but the Google is in the ball park.

I liked these statements:

The tech giant is sprinting. [Exactly how does Googzilla sprint?]

Google is racing [Okay, Kentucky Derby stuff or NASCAR stuff? One goes at the speed of organisms, and the other is into the engineering approach to speed. Google is in progressive tense mode, not delivering results mode.]

we’re excited about bringing new A.I.-powered features to search, and will share more details soon.” [I laughed at the idea of an outfit in panic and Red Alert mode getting exciting. Is this like a high school science club learning that it has qualified to participate in the international math competition or excite like members of the high school science club learning that the club will not be expelled for hijacking the principal’s morning announcements.]

“Modernizing its search engine has become an obsession at Google…” [I wonder if this is the type of obsession that pulled the Google VP to his yacht with a specialized contractor allegedly in possession of a controlled substance or the legal eagle populating his nest or the Google HR mastermind who made stochastic parrot the go-to phrase for discrimination and bias.’’]

The article contains more comedic gems. The main point is that my team and I cannot keep pace with the number of new applications of the chatbot technology. Amazon is giving the capability away free. China’s technical sector continues to beaver away adding to its formidable array of software capabilities. Plus we spotted a German outfit able to crank out interesting videos of former President Obama making fascinating statements about another former president.

The future and progressive present tenses are interesting. Other firms are outputting features, services, and products at a remarkable pace.

And what’s the Google search sensitive professionals doing? Creating more grist for the Sundar and Prabhakar Comedy Show.

The only problem is that Google continues to talk, do PR, and promise. What’s that suggest about quantum supremacy or delivering relevant search results? I do know one thing. If I want an answer, I am going to run the query on the You.com service, thank you very much.

Stephen E Arnold, April 21, 2023

The Google Will Means We Are Not Lagging Behind ChatGPT: The Coding Angle

April 20, 2023

Vea4_thumb_thumbNote: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.

I read another easily-spotted Google smart software PR imitative. Google’s professionals apparently ignore the insights of the luminary Jason Calacanis. In his “The Rise of AutoGPT and AO Anxieties” available absolutely anywhere the energetic Mr. Calacanis can post the content, a glimpse of the Google anxiety is explained. One of Mr. Calacanis’ BFFs points out that companies with good AI use the AI to make more and better AI. The result is that those who plan, anticipate, and promise great AI products and services cannot catch up to those who are using AI to super-charge their engineers. (I refuse to use the phrase 10X engineer because it is little more than a way to say, “Smart engineers are now becoming 5X or 10X engineers.” The idea is that “wills” and “soon” are flashing messages that say, “We are now behind. We will never catch up.”

I thought about the Thursday, April 13, 2023, extravaganza when I read “DeepMind Says Its New AI Coding Engine Is As Good As an Average Human Programmer.” The entire write up is one propeller driven Piper Cub skywriting messages about the future. I quote:

DeepMind has created an AI system named AlphaCode that it says “writes computer programs at a competitive level.” The Alphabet subsidiary tested its system against coding challenges used in human competitions and found that its program achieved an “estimated rank” placing it within the top 54 percent of human coders. The result is a significant step forward for autonomous coding, says DeepMind, though AlphaCode’s skills are not necessarily representative of the sort of programming tasks faced by the average coder.

Mr. Calacanis and his BFFs were not talking about basic coding as the future. Their focus was on autonomous AI which can string together sequences of tasks. The angle in my lingo is “meta AI”; that is, instead of a single smart query answered by a single smart system, the instructions in natural language would be parsed by a meta-AI which would pull back separate responses, integrate them, and perform the desired task.

What’s Google’s PR team pushing? Competitive programming.

Code Red? Yeah, that’s the here and now. The reality is that Google is in “will” mode. Imagine for a moment that Mr. Calacanis and his BFFs are correct. What’s that mean for Google? Will Google catch up with “will”?

Stephen E Arnold, April 20, 2023

Business Baloney: Wowza, Google Management Is on the Ball

April 19, 2023

Vea4_thumb_thumbNote: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid

I read “Google CEO Sundar Pichai Broke the Rules on OKRs. Why It Worked.” I looked at this story in Inc. Magazine because Google has managed to mire itself in deep mud since Mr. Pichai (one half of the Sundar and Prabhakar Comedy Act) got top billing. Sucking the exhaust of the Microsoft marketing four-wheel drives strikes me as somewhat dispiriting.

image

Scribble Diffusion’s imagineering of a Google management meeting with slide rules, computing devices, and management wisdom. Art generated by smart software.

I will enumerate a few of these quicksand filled voids after I pull out two comments from the rather wild and wooly story which is infused with MBA think.

I noted this comment:

…in 2019, Pichai cut out quarterly OKRs altogether, choosing to focus solely on annual OKRs with quarterly progress reports. Pichai’s move might have gone against conventional OKR wisdom, but it made sense because _Google was no longer in startup mode._ [Editor’s note: The weird underscores are supposed to make my eyes perk up and my mind turn from TikTok to the peals of wisdom in the statement “Google was no longer in start up mode. Since I count Google as existing since Backrub, when Mr. Pichai took the stage, the company was 20 years old. Yep, two decades.]

Here’s another quote to note from the Inc. article:

Take shortcuts and do what you need to do to keep things afloat. [Editor’s Note: The article does not mention the foundation short cuts at the GOOG; specifically, [a] the appropriation of some systems and methods from a company to which Google paid before its IPO about a billion dollars in cash and other considerations and [b] a focused effort to implement via acquisitions and staff work a method designed to make sure that buyers and sellers of advertising both paid Google whenever an advertising transaction took place.]

Now the fruits of Mr. Pichai’s management approach:

  1. Personnel decisions which sparked interest in stochastic parrots, protests, staff walk outs, and the exciting litigation related to staff reductions. Definitely excellent management from the perspective of taking shortcuts
  2. Triggering a massive loss in corporate value when the Google smart software displayed its dumbness. Remember this goof emerged from the company which awarded itself quantum supremacy and beat a humanoid Go player into international embarrassment
  3. Management behavior — yep, personal behavior — which caused one Googler to try to terminate her life, not a balky Chrome instance, death by heroin on a yacht in the presence of a specialized contractor who rendered personal services, and fathering a Googler to be within the company’s legal department. Classy, classy.

What about the article? From my point of view, it presents what I would call baloney. I think there are some interesting stories to write about Google; for example, the link between IBM Almaden’s CLEVER system and the Google relevance method, the company’s inability to generate substantive alternative revenue streams, and the mystery acquisitions like Transformic Inc., which few know or care about. There’s even a personal interest story to be written about the interesting interpersonal dynamics at DeepMind, the outfit that is light years ahead of the world in smart software.

But, no. We learn about management brilliance. Those of you familiar with my idiosyncratic lingo I conceptualize Google’s approach to running its business as a high school science club trying to organize a dance party.

Stephen E Arnold, April 19, 2023

Google Is Humming Like a Well Oiled High School Science Club: A Sensitive Science Club

April 18, 2023

Vea4_thumb_thumbNote: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.

I believe everything I read on the Internet. Therefore, I am accepting as the truth inscribed on the floor of the Great Pyramid of Giza. (It’s numbers in case you did not know this factoid.)

The article “Dream Job Nightmare: Google Leaves New Hire Jobless and Without an Apartment” reports this slick personnel move executed with extreme prejudice by the Google. Yep, that Google. I noted this statement in a letter quoted by BoingBoing:

Unfortunately, these [Google internal budget] reviews mean that we have had to make the difficult decision to terminate the contract of employment which you signed with Google UK Ltd, and this letter is formal notice of termination.

What makes this statement interesting is that the never hired but fired Googler is:

  1. The individual fired before starting the Google job lives in Russia
  2. Getting in and out of Russia is not a simple nor risk free process
  3. Getting a job in the gloom of the special operation in Ukraine is more difficult that it was before the tanks got mired on the road to Kiev.

I suppose there is an upside to this story: Opportunities exist to enlist in the Russian armed forces. With computer skills, there are openings in the computer branch of several Russian agencies. In fact the boss of one of the advanced persistent threat units may be seeking his future elsewhere.

I am impressed with the coordination within the Google human resources people unit. I think this is one more example of how Google works to maintain the management panache of a high school science club organizing a field trip to a junior cotillion dance.

Stephen E Arnold, April 18, 2023

Google versus Microsoft: Whose Marketing Is Wonkier?

April 17, 2023

Vea4_thumb_thumbNote: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.

I want to do what used to be called a comparison. I read Microsoft’s posts on April 12, 2023 (I don’t know for certain because LinkedIn does not provide explicit data and time information because who really cares about indexing anymore.) The first post shown in the screenshot is from the Big Dog himself at Microsoftland. The information is one more announcement about the company’s use of OpenAI’s technology in another Microsoftland product. I want to shout, “Enough already,” but my opinion is not in sync with Microsoft’s full-scale assault on Microsoft users. It is now a combination of effective hyperbole and services designed to “add value.” The post below Mr. Nadella’s is from another Softie. The main point is that Microsoft is doing smart things for providers and payors. My view is that Microsoft is doing this AI thing for money, but again my view is orthogonal to the company which cannot make some of its software print on office printers.

image

Source: LinkedIn 2023 at shorturl.at/egnpz. Note: The LinkedIn url is a long worm thing. I do not know if the short url will render. If not, give Microsoft’s search function a whirl.

Key takeaways: Microsoft owns a communications channel. Microsoft posts razzmatazz verbiage about smart software. Microsoft controls the message. Want more? Just click the big plus and Microsoft will direct more information directly at you, maybe on your Windows 11 start menu.

Now navigate to “Sundar Pichai’s Response to the Delayed Launch of Bard Is Brilliant and Reminds Us Why Google Is Still Great.” I want to cry for joy because the Google has not lost the marketing battle with Microsoft. I want to shout, “Google is number one.” I want to wave Googley color pom poms and jump up and down. Join me. “Google is number one.”

The write up strikes me as a remarkable example of lip flapping and arm waving; to wit:

Google secures its competitive advantage not necessarily by being the fastest to act, but by staying the course on why it exists and what it stands for. Innovation and product disruption is baked into its existence. From its operating models to its people strategy, everything gets painted with a stroke of ingenuity, curiosity, and creativity. While other companies may have been first to market with new technologies or products, Google’s focus on innovation and improving upon existing solutions has allowed it to surpass competitors and become the market leader in many areas.

The statements in this snippet are remarkable for several reasons:

  1. Google itself announced Code Red, a crisis. Google itself called Mom and Dad (Messrs. Brin and Page) to return to the Mountain View mothership to help figure out what to do after Microsoft’s Davos AI blizzard. Google itself has asked every employee to work on smart software. Now Google is being cautious. Is that why Googler Jeff Dean has invested in a ChatGPT competitor?
  2. Google is killing off products. The online magazine with the weird logo published “The Google Graveyard” in 2019. On April 12, 2023, Google killed off something called Currents. Believe it or not, the product was to replaced Google Plus. Yeah, Google really put wood behind the hit for a social media home run.
  3. The phrase “ingenuity, curiosity, and creativity” does not strike me as the way to sum up how Google operates. I think in terms of “poaching and paying for the GoTo, Overture, Yahoo online advertising inspiration,” perfecting the swinging door so all parties to an ad deal pay Google, and speaking like a wandering holy figure when answering questions before a legal body.

Key takeaways: Google relies on a PR firm or a Ford F 150 Lightning carrying Google mouse pads to get a magazine to write an article which appears to be a reality not reflected by the quite specific statements and actions of the Google.

Bottom-line: Microsoft bought a channel. Google did not. Google may want to consider implementing the “me too” approach and buy an Inc.-type publication. I am now going to be increasingly skeptical of the information presented by Inc. Magazine. I already know to be deeply suspicious of LinkedIn.

Stephen E Arnold, April 17, 2023

The Chivalric Ideal: Social Media Companies as Jousters or Is It Jesters?

April 12, 2023

Vea4_thumb_thumbNote: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.

As a dinobaby, my grade school education included some biased, incorrect, yet colorful information about the chivalric idea. The basic idea was that knights were governed by the chivalric social codes. And what are these, pray tell, squire? As I recall Miss Soapes, my seventh grade teacher, the guts included honor, honesty, valor, and loyalty. Scraping away the glittering generalities from the disease-riddled, classist, and violent Middle Ages – the knights followed the precepts of the much-beloved Church, opened doors for ladies, and embodied the characters of Sir Gawain, Lancelot, King Arthur, and a heaping dose of Hector of Troy, Alexander the Great (who by the way figured out pretty quickly that what is today Afghanistan would be tough to conquer), and baloney gathered by Ramon Llull were the way to succeed.

Flash forward to 2023, and it appears that the chivalric ideals are back in vogue. “Google, Meta, Other Social Media Platforms Propose Alliance to Combat Misinformation” explains that social media companies have written a five page “proposal.” The recipient is the Indian Ministry of Electronics and IT. (India is a juicy market for social media outfits not owned by Chinese interests… in theory.)

The article explains that a proposed alliance of outfits like Meta and Google:

will act as a “certification body” that will verify who a “trusted” fact-checker is.

Obviously these social media companies will embrace the chivalric ideals to slay the evils of weaponized, inaccurate, false, and impure information. These companies mount their bejeweled hobby horses and gallop across the digital landscape. The actions evidence honor, loyalty, justice, generosity, prowess, and good manners. Thrilling. Cinematic in scope.

The article says:

Social media platforms already rely on a number of fact checkers. For instance, Meta works with fact-checkers certified by the International Fact-Checking Network (IFCN), which was established in 2015 at the US-based Poynter Institute. Members of IFCN review and rate the accuracy of stories through original reporting, which may include interviewing primary sources, consulting public data and conducting analyses of media, including photos and video. Even though a number of Indian outlets are part of the IFCN network, the government, it is learnt, does not want a network based elsewhere in the world to act on content emanating in the country. It instead wants to build a homegrown network of fact-checkers.

Will these white knights defeat the blackguards who would distort information? But what if the companies slaying the inaccurate factoids are implementing a hidden agenda? What if the companies are themselves manipulating information to gain an unfair advantage over any entity not part of the alliance?

Impossible. These are outfits which uphold the chivalric ideals. Truth, honor, etc., etc.

The historical reality is that chivalry was cooked up by nervous “rulers” in order to control the knights. Remember the phrase “knight errant”?

My hunch is that the alliance may manifest some of the less desirable characteristics of the knights of old; namely, weapons, big horses, and a desire to do what was necessary to win.

Knights, mount your steeds. To battle in a far off land redolent with exotic spices and revenue opportunities. Toot toot.

Stephen E Arnold, April 2023

Google and Consistency: Hobgoblin? Nah, Basic High School Management Method

April 11, 2023

Vea4_thumb_thumbNote: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid

I read with some amusement the story “Google Backtracks on a Business-Disrupting Limitation to Its Drive Storage Service.” The write up explains:

Google recently decided to impose a new “surprise” limitation to Drive, making business customers unable to create an unlimited number of files on the service.

Was there a warning? An option for customers? Nah. The management methods of the Google do not consider these facets of a decision. Is there a management procedure? That’s a question?

The write up reports:

as as Mountain View [Google management] finally confirmed that the file cap actually was a “safeguard” designed to prevent possible misuse of Drive in a way that could “impact the stability and safety of the system.”

Safeguards are good. Customer focused and feel goody.

The write up then states without any critical comment:

the weekend provided enough feedback from dissatisfied users that Google had to reverse its decision.

Thus, a decision was made, users complained, and someone at Google actually looked at the mess and made a decision to reverse the file limit.

How long did this take? About 48 hours.

Does this signal that Google is customer centric? Nope.

Does this decision illustrate a deliberate management method? Nope.

Is this the Code Red operating environment in action? Yep.

I have to dash. I hear the high school class change bell ringing. No high school science club meeting tomorrow.

Stephen E Arnold, April 11, 2023

The Google: A Big, Fat, and Code Red Addled Target for Squabbling Legal Eagles

April 10, 2023

Vea4_thumb_thumbNote: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.

Does the idea of a confused Google waving its tiny arms at pesky legal eagles seem possible. The Google is not just an online advertising leader, it is a magnet for attorneys, solicitors, and the aforementioned legal eagle.

Rival Lawsuits Vie to Represent UK Publishers in Class-action Claim against Google” states:

image

The dinosaur – legal eagle image is the product of the really smart and intuitive ScribbledDiffusion.com system.

“Rival Lawsuits Vie to Represent UK Publishers in Class-action Claim against Google” states:

The claimants in both those cases argue that Google has engaged in anti-competitive behavior through its control of each part of the market for display advertising. The trillion-dollar company provides technology to both advertisers and publishers (through products such as Google Adsense and Doubleclick for Publishers) and runs AdX, an ad exchange that mediates advertising auctions.

Imagine two different lawsuits with flocks of squabbling lawyers. Poor Google. The company is dealing with the downstream consequences of Microsoft’s brilliant marketing play. The company has called into question the techno-wizardry of the online advertising outfit. Plus, it has rippled through its management processes. The already wonky approach to PR and HR are juicy targets for critics and some aggrieved employees.

How will Google respond? My concern is that Google’s senior management is becoming less capable than it was pre-Microsoft at Davos era. The Google is not going away, but its recent behaviors like changing file size limits, dumping employees, and apparent confusion about what to do now that Messrs. Brin and Page have returned to Starfleet command.

A real Bard said:

So quick bright things come to confusion. (Midsummer Night’s Dream, which should not be read aloud in a sophomore high school English class. Right, Bottom?)

I am not sure what Google’s Bard would say. I am reluctant to use the system since my son asked it, “Which city is better? Memphis, Tennessee, or Barcelona, Spain. Bard pointed out that Memphis was a soccer player who liked Barcelona.”

What the risk of this UK spat between lawyers getting resolved? Maybe 90 percent. What’s the likelihood Google will be hit with another fine? Maybe 95 percent. Being under siege and equipped with arthritic management hands at the controls of an ageing starship are liabilities in my opinion.

Stephen E Arnold, April 10, 2023

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