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Another Big Consulting Firms Does Smart Software… Sort Of

This essay is the work of a dumb dinobaby. No smart software required.

Will programmers and developers become targets for prosecution when flaws cripple vital computer systems? That may be a good idea because pointing to the “algorithm” as the cause of a problem does not seem to reduce the number of bugs, glitches, and unintended consequences of software. A write up which itself may be a blend of human and smart software suggests change is afoot.

Thanks, MSFT Copilot. Good enough.

“Judge Rules $400 Million Algorithmic System Illegally Denied Thousands of People’s Medicaid Benefits” reports that software crafted by the services firm Deloitte did not work as the State of Tennessee assumed. Yep, assume. A very interesting word.

The article explains:

The TennCare Connect system—built by Deloitte and other contractors for more than $400 million—is supposed to analyze income and health information to automatically determine eligibility for benefits program applicants. But in practice, the system often doesn’t load the appropriate data, assigns beneficiaries to the wrong households, and makes incorrect eligibility determinations, according to the decision from Middle District of Tennessee Judge Waverly Crenshaw Jr.

At one time, Deloitte was an accounting firm. Then it became a consulting outfit a bit like McKinsey. Well, a lot like that firm and other blue-chip consulting outfits. In its current manifestation, Deloitte is into technology, programming, and smart software. Well, maybe the software is smart but the programmers and the quality control seem to be riding in a different school bus from some other firms’ technical professionals.

The write up points out:

Deloitte was a major beneficiary of the nationwide modernization effort, winning contracts to build automated eligibility systems in more than 20 states, including Tennessee and Texas. Advocacy groups have asked the Federal Trade Commission to investigate Deloitte’s practices in Texas, where they say thousands of residents are similarly being inappropriately denied life-saving benefits by the company’s faulty systems.

In 2016, Cathy O’Neil published Weapons of Math Destruction. Her book had a number of interesting examples of what goes wrong when careless people make assumptions about numerical recipes. If she does another book, she may include this Deloitte case.

Several observations:

1. The management methods used to create these smart systems require scrutiny. The downstream consequences are harmful.
2. The developers and programmers can be fired, but the failure to have remediating processes in place when something unexpected surfaces must be part of the work process.
3. Less informed users and more smart software strikes me as a combustible mixture. When a system ignites, the impacts may reverberate in other smart systems. What entity is going to fix the problem and accept responsibility? The answer is, “No one” unless there are significant consequences.

The State of Tennessee’s experience makes clear that a “brand name”, slick talk, an air of confidence, and possibly ill-informed managers can do harm. The opioid misstep was bad. Now imagine that type of thinking in the form of a fast, indifferent, and flawed “system.” Firing a 25 year old is not the solution.

Stephen E Arnold, September 3, 2024

The Seattle Syndrome: Definitely Debilitating

This essay is the work of a dumb dinobaby. No smart software required.

I think the film “Sleepless in Seattle” included dialog like this:

What do they call it when everything intersects?
The Bermuda Triangle.”

Seattle has Boeing. The company is in the news not just for doors falling off its aircraft. The outfit has stranded two people in earth orbit and has to let Elon Musk bring them back to earth. And Seattle has Amazon, an outfit that stands behind the products it sells. And I have to include Intel Labs, not too far from the University of Washington, which is famous in its own right for many things.

Two job seekers discuss future opportunities in some of Seattle and environ’s most well-known enterprises. The image of the city seems a bit dark. Thanks, MSFT Copilot. Are you having some dark thoughts about the area, its management talent pool, and its commitment to ethical business activity? That’s a lot of burning cars, but whatever.

Is Seattle a Bermuda Triangle for large companies?

This question invites another; specifically, “Is Microsoft entering Seattle’s Bermuda Triangle?

The giant outfit has entered a deal with the interesting specialized software and consulting company Palantir Technologies Inc. This firm has a history of ups and downs since its founding 21 years ago. Microsoft has committed to smart software from OpenAI and other outfits. Artificial intelligence will be “in” everything from the Azure Cloud to Windows. Despite concerns about privacy, Microsoft wants each Windows user’s machine to keep screenshot of what the user “does” on that computer.

Microsoft seems to be navigating the Seattle Bermuda Triangle quite nicely. No hints of a flash disaster like the sinking of the sailing yacht Bayesian. Who could have predicted that? (That’s a reminder that fancy math does not deliver 1.000000 outputs on a consistent basis.

Back to Seattle. I don’t think failure or extreme stress is due to the water. The weather, maybe? I don’t think it is the city government. It is probably not the multi-faceted start up community nor the distinctive vocal tones of its most high profile podcasters.

Why is Seattle emerging as a Bermuda Triangle for certain firms? What forces are intersecting? My observations are:

1. Seattle’s business climate is a precursor of broader management issues. I think it is like the pigeons that Greeks examined for clues about their future.
2. The individuals who works at Boeing-type outfits go along with business processes modified incrementally to ignore issues. The mental orientation of those employed is either malleable or indifferent to downstream issues. For example, Windows update killed printing or some other function. The response strikes me as “meh.”
3. The management philosophy disconnects from users and focuses on delivering financial results. Those big houses come at a cost. The payoff is personal. The cultural impacts are not on the radar. Hey, those quantum Horse Ridge things make good PR. What about the new desktop processors? Just great.

Net net: I think Seattle is a city playing an important role in defining how businesses operate in 2024 and beyond. I wish I was kidding. But I am bedeviled by reminders of a space craft which issues one-way tickets, software glitches, and products which seem to vary from the online images and reviews. (Maybe it is the water? Bermuda Triangle water?)

Stephen E Arnold, August 30, 2024

Equal Opportunity Insecurity: Microsoft Mac Apps

Isn’t it great that Mac users can use Microsoft Office software on their devices these days? Maybe not. Apple Insider warns, “Security Flaws in Microsoft Mac Apps Could Let Attackers Spy on Users.” The vulnerabilities were reported by threat intelligence firm Cisco Talos. Writer Andrew Orr tells us:

“Talos claims to have found eight vulnerabilities in Microsoft apps for macOS, including Word, Outlook, Excel, OneNote, and Teams. These vulnerabilities allow attackers to inject malicious code into the apps, exploiting permissions and entitlements granted by the user. For instance, attackers could access the microphone or camera, record audio or video, and steal sensitive information without the user’s knowledge. The library injection technique inserts malicious code into a legitimate process, allowing the attacker to operate as the compromised app.”

Microsoft has responded with its characteristic good-enough approach to security. We learn:

“Microsoft has acknowledged vulnerabilities found by Cisco Talos but considers them low risk. Some apps, like Microsoft Teams, OneNote, and the Teams helper apps, have been modified to remove the this entitlement, reducing vulnerability. However, other apps, such as Microsoft Word, Excel, Outlook, and PowerPoint, still use this entitlement, making them susceptible to attacks. Microsoft has reportedly ‘declined to fix the issues,’ because of the company’s apps ‘need to allow loading of unsigned libraries to support plugins.’”

Well alright then. Leaving the vulnerability up for Outlook is especially concerning since, as Orr points out, attackers could use it to send phishing or other unauthorized emails. There is only so much users can do in the face of corporate indifference. The write-up advises us to keep up with app updates to ensure we get the latest security patches. That is good general advice, but it only works if appropriate patches are actually issued.

Cynthia Murrell, August 28, 2024

Eric Schmidt, Truth Teller at Stanford University, Bastion of Ethical Behavior

This essay is the work of a dumb dinobaby. No smart software required.

I spotted some of the quotes in assorted online posts about Eric Schmidt’s talk / interview at Stanford University. I wanted to share a transcript of the remarks. You can find the ASCII transcript on GitHub at this link. For those interested in how Silicon Valley concepts influence one’s view of appropriate behavior, this talk is a gem. Is it at the level of the Confessions of St. Augustine? Well, the content is darned close in my opinion. Students of Google’s decision making past and present may find some guideposts. Aspiring “leadership” type people may well find tips and tricks.

Stephen E Arnold, August 26, 2024

Google Leadership Versus Valued Googlers

This essay is the work of a dumb dinobaby. No smart software required.

The summer in rural Kentucky lingers on. About 2,300 miles away from the Sundar & Prabhakar Comedy Show’s nerve center, the Alphabet Google YouTube DeepMind entity is also “cyclonic heating from chaotic employee motion.” What’s this mean? Unsteady waters? Heat stroke? Confusion? Hallucinations? My goodness.

The Google leadership faces another round of employee pushback. I read “Workers at Google DeepMind Push Company to Drop Military Contracts.”

How could the Google smart software fail to predict this pattern? My view is that smart software has some limitations when it comes to managing AI wizards. Furthermore, Google senior managers have not been able to extract full knowledge value from the tools at their disposal to deal with complexity. Time Magazine reports:

Nearly 200 workers inside Google DeepMind, the company’s AI division, signed a letter calling on the tech giant to drop its contracts with military organizations earlier this year, according to a copy of the document reviewed by TIME and five people with knowledge of the matter. The letter circulated amid growing concerns inside the AI lab that its technology is being sold to militaries engaged in warfare, in what the workers say is a violation of Google’s own AI rules.

Why are AI Googlers grousing about military work? My personal view is that the recent hagiography of Palantir’s Alex Karp and the tie up between Microsoft and Palantir for Impact Level 5 services means that the US government is gearing up to spend some big bucks for warfighting technology. Google wants — really needs — this revenue. Penalties for its frisky behavior as what Judge Mehta describes and “monopolistic” could put a hit in the git along of Google ad revenue. Therefore, Google’s smart software can meet the hunger militaries have for intelligent software to perform a wide variety of functions. As the Russian special operation makes clear, “meat based” warfare is somewhat inefficient. Ukrainian garage-built drones with some AI bolted on perform better than a wave of 18 year olds with rifles and a handful of bullets. The example which sticks in my mind is a Ukrainian drone spotting a Russian soldier in the field partially obscured by bushes. The individual is attending to nature’s call.l The drone spots the “shape” and explodes near the Russian infantry man.

A former consultant faces an interpersonal Waterloo. How did that work out for Napoleon? Thanks, MSFT Copilot. Are you guys working on the IPv6 issue? Busy weekend ahead?

Those who study warfare probably have their own ah-ha moment.

The Time Magazine write up adds:

Those principles state the company [Google/DeepMind] will not pursue applications of AI that are likely to cause “overall harm,” contribute to weapons or other technologies whose “principal purpose or implementation” is to cause injury, or build technologies “whose purpose contravenes widely accepted principles of international law and human rights.”) The letter says its signatories are concerned with “ensuring that Google’s AI Principles are upheld,” and adds: “We believe [DeepMind’s] leadership shares our concerns.”

I love it when wizards “believe” something.

Will the Sundar & Prabhakar brain trust do believing or banking revenue from government agencies eager to gain access to advantage artificial intelligence services and systems? My view is that the “believers” underestimate the uncertainty arising from potential sanctions, fines, or corporate deconstruction the decision of Judge Mehta presents.

The article adds this bit of color about the Sundar & Prabhakar response time to Googlers’ concern about warfighting applications:

The [objecting employees’] letter calls on DeepMind’s leaders to investigate allegations that militaries and weapons manufacturers are Google Cloud users; terminate access to DeepMind technology for military users; and set up a new governance body responsible for preventing DeepMind technology from being used by military clients in the future. Three months on from the letter’s circulation, Google has done none of those things, according to four people with knowledge of the matter. “We have received no meaningful response from leadership,” one said, “and we are growing increasingly frustrated.”

“No meaningful response” suggests that the Alphabet Google YouTube DeepMind rhetoric is not satisfactory.

The write up concludes with this paragraph:

At a DeepMind town hall event in June, executives were asked to respond to the letter, according to three people with knowledge of the matter. DeepMind’s chief operating officer Lila Ibrahim answered the question. She told employees that DeepMind would not design or deploy any AI applications for weaponry or mass surveillance, and that Google Cloud customers were legally bound by the company’s terms of service and acceptable use policy, according to a set of notes taken during the meeting that were reviewed by TIME. Ibrahim added that she was proud of Google’s track record of advancing safe and responsible AI, and that it was the reason she chose to join, and stay at, the company.

With Microsoft and Palantir, among others, poised to capture some end-of-fiscal-year money from certain US government budgets, the comedy act’s headquarters’ planners want a piece of the action. How will the Sundar & Prabhakar Comedy Act handle the situation? Why procrastinate? Perhaps the comedy act hopes the issue will just go away. The complaining employees have short attention spans, rely on TikTok-type services for information, and can be terminated like other Googlers who grouse, picket, boycott the Foosball table, or quiet quit while working on a personal start up.

The approach worked reasonably well before Judge Mehta labeled Google a monopoly operation. It worked when ad dollars flowed like latte at Philz Coffee. But today is different, and the unsettled personnel are not a joke and add to the uncertainty some have about the Google we know and love.

Stephen E Arnold, August 23, 2024

Telegram Rolled Over for Russia. Has Google YouTube Become a Circus Animal Too?

This essay is the work of a dumb dinobaby. No smart software required.

Most of the people with whom I interact do not know that Telegram apparently took steps to filter content which the Kremlin deemed unsuitable for Russian citizens. Information reaching me in late April 2024 asserted that Ukrainian government units were no longer able to use Telegram Messenger functions to disseminate information to Telegram users in Russia about Mr. Putin’s “special operation.” Telegram has made a big deal about its commitment to free speech, and it has taken a very, very light touch to censoring content and transactions on its basic and “secret” messaging service. Then, at the end of April 2024, Mr. Pavel Durov flipped, apparently in response to either a request or threat from someone in Russia. The change in direction for a messaging app with 900 million users is a peanut compared to Meta WhatsApp five million or so. But when free speech becomes obeisance I take note.

I have been tracking Russian YouTubers because I have found that some of the videos provide useful insights into the impact of the “special operation” on prices, the attitudes of young people, and imagery about the condition of housing, information day-to-day banking matters, and the demeanor of people in the background of some YouTube, TikTok, Rutube, and Kick videos.

I want to mention that Alphabet Google YouTube a couple of years ago took action to suspend Russian state channels from earning advertising revenue from the Google “we pay you” platform. Facebook and the “old” Twitter did this as well. I have heard that Google and YouTube leadership understood that Ukraine wanted those “propaganda channels” blocked. The online advertising giant complied. About 9,000 channels were demonetized or made difficult to find (to be fair, finding certain information on YouTube is not an easy task.) Now Russia has convinced Google to respond to its wishes.

So what? To most people, this is not important. Just block the “bad” content. Get on with life.

I watched a video called “Demonetized! Update and the Future.” The presenter is a former business manager who turned to YouTube to document his view of Russian political, business, and social events. The gentleman — allegedly named “Konstantin” — worked in the US. He returned to Russia and then moved to Uzbekistan. His YouTube channel is (was) titled Inside Russia.

The video “Demonetized! Update and the Future” caught my attention. Please, note, that the video may be unavailable  when you read this blog post. “Demonetization” is Google speak for cutting of advertising revenue itself and to the creator.

Several other Russian vloggers producing English language content about Russia, the Land of Putin on the Fritz, have expressed concern about their vlogging since Russia slowed down YouTube bandwidth making some content unwatchable. Others have taken steps to avoid problems; for example, creators Svetlana, Niki, and Nfkrz have left Russia. Others are keeping a low profile.

This raises questions about the management approach in a large and mostly unregulated American high-technology company. According to Inside Russia’s owner Konstantin, YouTube offered no explanation for the demonetization of the channel. Konstantin asserts that YouTube is not providing information to him about its unilateral action. My hunch is that he does not want to come out and say, “The Kremlin pressured an American company to cut off my information about the impact of the ‘special operation’ on Russia.”

Several observations:

1. I have heard but not verified that Apple has cooperated with the Kremlin’s wish for certain content to be blocked so that it does not quickly reach Russian citizens. It is unclear what has caused the US companies to knuckle under. My initial thought was, “Money.” These outfits want to obtain revenues from Russia and its federation, hoping to avoid a permanent ban when the “special operation” ends. The inducements (and I am speculating) might also have a kinetic component. That occurs when a person falls out of a third story window and then impacts the ground. Yes, falling out of windows can happen.
2. I surmise that the vloggers who are “demonetized” are probably on a list. These individuals and their families are likely to have a tough time getting a Russian government job, a visa, or a passport. The list may have the address for the individual who is generating unacceptable-to-the-Kremlin content. (There is a Google Map for Uzbekistan’s suburb where Konstantin may be living.)
3. It is possible that YouTube is doing nothing other than letting its “algorithm” make decisions. Demonetizing Russian YouTubers is nothing more than an unintended consequence of no material significance.
4. Does YouTube deserve some attention because its mostly anything-goes approach to content seems to be malleable? For example, I can find information about how to steal a commercial software program owned by a German company via the YouTube search box. Why is this crime not filtered? Is a fellow talking about the “special operation” subject to a different set of rules?

Screen shot of suggested terms for the prompt “Magix Vegas Pro 21 crack” taken on August 16, 2024, at 224 pm US Eastern.

I have seen some interesting corporate actions in my 80 years. But the idea that a country, not particularly friendly to the U.S. at this time, can cause an American company to take what appears to be an specific step designed to curtail information flow is remarkable. Perhaps when Alphabet executives explain to Congress the filtering of certain American news related to events linked to the current presidential campaign more information will be made available?

If Konstantin’s allegations about demonetization are accurate, what’s next on Alphabet, Google, and YouTube’s to-do list for information snuffing or information cleansing?

Stephen E Arnold, August 18, 2024

DeepMind Explains Imagination, Not the Google Olympic Advertisement

This essay is the work of a dinobaby. Unlike some folks, no smart software improved my native ineptness.

I admit it. I am suspicious of Google “announcements,” ArXiv papers, and revelations about the quantumly supreme outfit. I keep remembering the Google VP dead on a yacht with a special contract worker. I know about the Googler who tried to kill herself because a dalliance with a Big Time Google executive went off the rails. I know about the baby making among certain Googlers in the legal department. I know about the behaviors which the US Department of Justice described as “monopolistic.”

When I read “What Bosses Miss about AI,” I thought immediately about Google’s recent mass market televised advertisement about uses of Google artificial intelligence. The set up is that a father (obviously interested in his progeny) turned to Google’s generative AI to craft an electronic message to the humanoid. I know “quality time” is often tough to accommodate, but an email?

The Googler who allegedly wrote the cited essay has a different take on how to use smart software. First, most big-time thinkers are content with AI performing cost-reduction activities. AI is less expensive than a humanoid. These entities require health care, retirement, a shoulder upon which to cry (a key function for personnel in the human relations department), and time off.

Another type of big-time thinker grasps the idea that smart software can make processes more efficient. The write up describes this as the “do what we do, just do it better” approach to AI. The assumption is that the process is neutral, and it can be improved. Imagine the value of AI to Vlad the Impaler!

The third category of really Big Thinker is the leader who can use AI for imagination. I like the idea of breaking a chaotic mass of use cases into categories anchored to the Big Thinkers who use the technology.

However, I noted what I think is unintentional irony in the write up. This chart shows the non-AI approach to doing what leadership is supposed to do:

What happens when a really Big Thinker uses AI to zip through this type of process. The acceleration is delivered from AI. In this Googler’s universe, I think one can assume Google’s AI plays a modest role. Here’s the payoff paragraph:

Traditional product development processes are designed based on historical data about how many ideas typically enter the pipeline. If that rate is constant or varies by small amounts (20% or 50% a year), your processes hold. But the moment you 10x or 100x the front of that pipeline because of a new scientific tool like AlphaFold or a generative AI system, the rest of the process clogs up. Stage 1 to Stage 2 might be designed to review 100 items a quarter and pass 5% to Stage 2. But what if you have 100,000 ideas that arrive at Stage 1? Can you even evaluate all of them? Do the criteria used to pass items to Stage 2 even make sense now? Whether it is a product development process or something else, you need to rethink what you are doing and why you are doing it. That takes time, but crucially, it takes imagination.

Let’s think about this advice and consider the imagination component of the Google Olympics’ advertisement.

1. Google implemented a process, spent money, did “testing,” ran the advert, and promptly withdrew it. Why? The ad was annoying to humanoids.
2. Google’s “imagination” did not work. Perhaps this is a failure of the Google AI and the Google leadership? The advert succeeded in making Google the focal point of some good, old-fashioned, quite humanoid humor. Laughing at Google AI is certainly entertaining, but it appears to have been something that Google’s leadership could not “imagine.”
3. The Google AI obviously reflects Google engineering choices. The parent who must turn to Google AI to demonstrate love, parental affection, and support to one’s child is, in my opinion, quite Googley. Whether the action is human or not might be an interesting topics for a coffee shop discussion. For non-Googlers, the idea of talking about what many perceived as stupid, insensitive, and inhumane is probably a non-started. Just post on social media and move on.

Viewed in a larger context, the cited essay makes it clear that Googlers embrace AI. Googlers see others’ reaction to AI as ranging from doltish to informed. Google liked the advertisement well enough to pay other companies to show the message.

I suggest the following: Google leadership should ask several AI systems if proposed advertising copy can be more economical. That’s a Stage 1 AI function. Then Google leadership should ask several AI systems how the process of creating the ideas for an advertisement can be improved. That’s a Stage 2 AI function. And, finally, Google leadership should ask, “What can we do to prevent bonkers problems resulting from trying to pretend we understand people who know nothing and care less about the three “stages” of AI understanding.

Will that help out the Google? I don’t need to ask an AI system. I will go with my instinct. The answer is, “No.”

That’s one of the challenges Google faces. The company seems unable to help itself do anything other than sell ads, promote its AI system, and cruise along in quantumly supremeness.

Stephen E Arnold, August 8, 2024

Judgment Before? No. Backing Off After? Yes.

I wanted to capture two moves from two technology giants. The first item is the report that Google pulled the oh-so-Googley ad about a father using Gemini to write personal note to his daughter. If you are not familiar with the burst of creative marketing, you can glean a few details from “Google Pulls Gemini AI Ad from Olympics after Backlash.” The second item is the report that according to Bloomberg, “Apple Pulls Commercial After Thai Backlash, Calls for Boycott.”

I reacted to these two separate announcements by thinking about what these do it-reverse it decisions suggest about the management controls at two technology giants.

Some management processes operated to think up the ad ideas. Then the project had to be given the green light from “leadership” at the two outfits. Next third party providers had to be enlisted to do some of the “knowledge work”. Finally, I assume there were meetings to review the “creative.” Finally, one ad from several candidates was selected by each firm. The money paid. And then the ads appeared. That’s a lot of steps and probably more than two or three people working in a cube next to a Foosball tables.

Plus, the about faces by the two companies did not take much time. Google caved after a few days. Apple also hopped on its havester and chopped the India advertisement quickly as well. Decisiveness. Actually decisiveness after the fact.

Why not less obvious processes like using better judgment before releasing the advertisements? Why not focus on working with people who are more in tune with audience reactions than being clever, smooth talking, and desperate-eager for big company money?

Several observations:

• Might I hypothesize that both companies lack a fabric of common sense?
• If online ads “work,” why use what I would call old-school advertising methods? Perhaps the online angle is not correct for such important messaging from two companies that seem to do whatever they want most of the time?
• The consequences of these do-then-undo actions are likely to be close to zero. Is that what operating in a no-consequences environment fosters?

I wonder if the back away mentality is now standard operating procedure. We have Intel and nVidia with some back-away actions. We have a nation state agreeing to a plea bargain and the un-agreeing the next day. We have a net neutraility rule, then don’t, then we do, and now we don’t. Now that I think about it, perhaps because there are no significant consequences, decision quality has taken a nose dive?

Some believe that great complexity sets the stage for bad decisions which regress to worse decisions.

Stephen E Arnold, August 5, 2024

Fancy Cyber Methods Are Useless Against Insider Threats

This essay is the work of a dinobaby. Unlike some folks, no smart software improved my native ineptness.

In my lectures to law enforcement and intelligence professionals, I end the talks with one statement: “Do not assume. Do not reduce costs by firing experienced professionals. Do not ignore human analyses of available information. Do not take short cuts.” Cyber security companies are often like the mythical kids of the village shoemaker. Those who can afford to hire the shoemaker have nifty kicks and slides. Those without resources have almost useless footware.

Companies in the security business often have an exceptionally high opinion of their capabilities and expertise. I think of this as the Google Syndrome or what some have called by less salubrious names. The idea is that one is just so smart, nothing bad can happen here. Yeah, right.

An executive answers questions about a slight security misstep. Thanks, Microsoft Copilot. You have been there and done that I assume.

I read “North Korean Hacker Got Hired by US Security Vendor, Immediately Loaded Malware.” The article is a reminder that outfits in the OSINT, investigative, and intelligence business can make incredibly interesting decisions. Some of these lead to quite significant consequences. This particular case example illustrates how a hiring process using humans who are really smart and dedicated can be fooled, duped, and bamboozled.

The write up explains:

KnowBe4, a US-based security vendor, revealed that it unwittingly hired a North Korean hacker who attempted to load malware into the company’s network. KnowBe4 CEO and founder Stu Sjouwerman described the incident in a blog post yesterday, calling it a cautionary tale that was fortunately detected before causing any major problems.

I am a dinobaby, and I translated the passage to mean: “We hired a bad actor but, by the grace of the Big Guy, we avoided disaster.”

Sure, sure, you did.

I would suggest you know you trapped an instance of the person’s behavior. You may not know and may never know what that individual told a colleague in North Korea or another country what the bad actor said or emailed from a coffee shop using a contact’s computer. You may never know what business processes the person absorbed, converted to an encrypted message, and forwarded via a burner phone to a pal in a nation-state whose interests are not aligned with America’s.

In short, the cyber security company dropped the ball. It need not feel too bad. One of the companies I worked for early in my 60 year working career hired a person who dumped top secrets into journalists’ laps. Last week a person I knew was complaining about Delta Airlines which was shown to be quite addled in the wake of the CrowdStrike misstep.

What’s the fix? Go back to how I end my lectures. Those in the cyber security business need to be extra vigilant. The idea that “we are so smart, we have the answer” is an example of a mental short cut. The fact is that the company KnowBe4 did not. It is lucky it KnewAtAll. Some tips:

1. Seek and hire vetted experts
2. Question procedures and processes in “before action” and “after action” incidents
3. Do not rely on assumptions
4. Do not believe the outputs of smart software systems
5. Invest in security instead of fancy automobiles and vacations.

Do these suggestions run counter to your business goals and your image of yourself? Too bad. Life is tough. Cyber crime is the growth business. Step up.

Stephen E Arnold, August 2, 2024

Google and Its Smart Software: The Emotion Directed Use Case

This essay is the work of a dumb humanoid. No smart software required.

How different are the Googlers from those smack in the middle of a normal curve? Some evidence is provided to answer this question in the Ars Technica article “Outsourcing Emotion: The Horror of Google’s “Dear Sydney” AI Ad.” I did not see the advertisement. The volume of messages flooding through my channels each days has allowed me to develop what I call “ad blindness.” I don’t notice them; I don’t watch them; and I don’t care about the crazy content presentation which I struggle to understand.

A young person has to write a sympathy card. The smart software is encouraging to use the word “feel.” This is a word foreign to the individual who wants to work for big tech someday. Thanks, MSFT Copilot. Do you have your hands full with security issues today?

Ars Technica watches TV and the Olympics. The write up reports:

In it, a proud father seeks help writing a letter on behalf of his daughter, who is an aspiring runner and superfan of world-record-holding hurdler Sydney McLaughlin-Levrone. “I’m pretty good with words, but this has to be just right,” the father intones before asking Gemini to “Help my daughter write a letter telling Sydney how inspiring she is…” Gemini dutifully responds with a draft letter in which the LLM tells the runner, on behalf of the daughter, that she wants to be “just like you.”

What’s going on? The father wants to write something personal to his progeny. A Hallmark card may never be delivered from the US to France. The solution is an emessage. That makes sense. Essential services like delivering snail mail are like most major systems not working particularly well.

Ars Technica points out:

But I think the most offensive thing about the ad is what it implies about the kinds of human tasks Google sees AI replacing. Rather than using LLMs to automate tedious busywork or difficult research questions, “Dear Sydney” presents a world where Gemini can help us offload a heartwarming shared moment of connection with our children.

I find the article’s negative reaction to a Mad Ave-type of message play somewhat insensitive. Let’s look at this use of smart software from the point of view of a person who is at the right hand tail end of the normal distribution. The factors in this curve are compensation, cleverness as measured in a Google interview, and intelligence as determined by either what school a person attended, achievements when a person was in his or her teens, or solving one of the Courant Institute of Mathematical Sciences brain teasers. (These are shared at cocktail parties or over coffee. If you can’t answer, you pay the bill and never get invited back.)

Let’s run down the use of AI from this hypothetical right of loser viewpoint:

1. What’s with this assumption that a Google-type person has experience with human interaction. Why not send a text even though your co-worker is at the next desk? Why waste time and brain cycles trying to emulate a Hallmark greeting card contractor’s phraseology. The use of AI is simply logical.
2. Why criticize an alleged Googler or Googler-by-the-gig for using the company’s outstanding, quantumly supreme AI system? This outfit spends millions on running AI tests which allow the firm’s smart software to perform in an optimal manner in the messaging department. This is “eating the dog food one has prepared.” Think of it as quality testing.
3. The AI system, running in the Google Cloud on Google technology is faster than even a quantumly supreme Googler when it comes to generating feel-good platitudes. The technology works well. Evaluate this message in terms of the effectiveness of the messaging generated by Google leadership with regard to the Dr. Timnit Gebru matter. Upper quartile of performance which is far beyond the dead center of the bell curve humanoids.

My view is that there is one positive from this use of smart software to message a partially-developed and not completely educated younger person. The Sundar & Prabhakar Comedy Act has been recycling jokes and bits for months. Some find them repetitive. I do not. I am fascinated by the recycling. The S&P Show has its fans just as Jack Benny does decades after his demise. But others want new material.

By golly, I think the Google ad showing Google’s smart software generating a parental note is a hoot and a great demo. Plus look at the PR the spot has generated.

What’s not to like? Not much if you are Googley. If you are not Googley, sorry. There’s not much that can be done except shove ads at you whenever you encounter a Google product or service. The ad illustrates the mental orientation of Google. Learn to love it. Nothing is going to alter the trajectory of the Google for the foreseeable future. Why not use Google’s smart software to write a sympathy note to a friend when his or her parent dies? Why not use Google to write a note to the dean of a college arguing that your child should be admitted? Why not let Google think for you? At least that decision would be intentional.

Stephen E Arnold, July 31, 2024

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  Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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