Amazon: Filled with Holiday Cheer
December 27, 2022
In the modern world, Amazon is a catch-22; you can live without it but you would be hard-pressed not to. While buying a product on Amazon is usually simple, the return process is worse than a pain in the neck. A Canadian family has learned the hard way that Amazon will pull a scam whenever possible. CBC explains the frustrations in, “Family Says Amazon Shipped Fake Product, Refuses Refund Until ‘Correct Item’ Returned.”
Matthew Legault’s parents purchased him a computer as a high school graduation gift. He was excited about the present, until he took it apart and noticed the graphics card was hollowed out and filled with putty. The Legaults returned the defective computer and asked for a refund. Amazon, however, said they threw out the “computer” because it was a danger to employees. Amazon also demanded the Legaults need to ship the correct item.
Do you see where the cyclical problem is going?
The Legaults are like many unhappy Amazon customers, who are told that an item was disposed of to “end the conversation.”
What is hysterical is that Legault patriarch thinks Amazon cares about him:
“François says his history with Amazon should have stood for something — he’s been a loyal customer for years, and rarely returned anything. ‘The box had obviously been tampered with,’ he said. ‘We kind of expected that Amazon would have better quality controls, better procedures to ensure that something like this doesn’t happen.’”
HAHA!
NOPE!
Amazon is not a brick and mortar store. Amazon does not inspect anything and simply boxes returns up to be auctioned off to the highest bidder.
Amazon has lost revenue since the end of the COVID pandemic. The company is laying off employees.
A word of advice from the victims: take a video of yourself opening the package, so Amazon will not have any fodder against you.
The Legaults eventually got their refund when the story aired. It also helps to threaten legal action.
Is it possible that the post Bezos Amazon does not care about anyone or anything? Some more advice: order expensive products from the manufacturer’s Web site or in a physical store. Just a thought.
Whitney Grace, December 27, 2022
Google: Rank Ordering Its Wizards, Shamen, and Necromancers
December 27, 2022
Okay, six percent of the magic workers are not sufficiently Google. The figure does not count Timnit Gebru types.
Google is not afraid to fire anyone who ignites controversy within the company related to diversity and women. Sometimes it is not bad press that causes Google to lay off its employees, instead it is the economy. The Daily Hunt reports that, “Google Asked Managers To Fire 10,000 ‘Poor Performers’ As Mass Layoffs Hit Tech Sector.”
The US federal government’s raising interest rates and tech companies that make a large portion of their profits from ads are feeling the pain. Meta, Google, Amazon, Twitter, and more companies are firing more workers. Alphabet is telling its managers to lay off all employees who are rated as “poor performers.” The hope is to get rid of at least 10,000 workers and there might be some subterfuge behind it:
“As per a report from Forbes, Google might even bank on these rankings to avoid paying bonuses and stock grants. Google’s managers have been reportedly asked to categorize 10,000 employees as “poor performers” so that 10,000 people can be fired. Alphabet has a total workforce of 187,000 people, which is one of the largest workforces in tech.”
Google’s workforce is described as bloated and pays its employees 70% more than Microsoft compensates its staff or 153% compared to the top twenty big tech companies. Google pays more than its competition to hoard talent and increases its stranglehold on the tech industry.
Googzilla has to pay for NFL football any way it can.
Whitney Grace, December 27, 2022
Google and Its Puzzles: Insiders Only, Please
December 26, 2022
ProPublica made available an article of some importance in my opinion. “Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire” walks through the intentional, quite specific engineering of its crucial advertising system to maximize revenue and befuddle (is “defraud” a synonym?) advertisers. I was asked more than a decade ago to do a presentation of my team’s research into Google’s advertising methodology. I declined. At that time, I was doing some consulting work for a company I am not permitted to name. That contract stipulated that I would not talk about a certain firm’s business technologies. I signed because… money.
The ProPublica essay does the revealing about what is presented as a duplicitous, underhanded, and probably illegal business process subsystem. I don’t have to present any of the information I have gathered over the years. I can cite this important article and point out several rocks which the capable writers at ProPublica either did not notice or flipped them over and concluded, “Nah, nothing to see here.”
I urge you to do two things. First, read the ProPublica write up. Number Two: Print it out. My hunch is that it may be disappeared or become quite difficult to find at some point in the future. Why? Ah, grasshopper, that is a question easily answered by the managers who set up Foundem and who were stomped by Googzilla. Alternatively you could chase down a person at the French government tax authority and ask, “Why were French tax forms not findable via a Google search for several years.” These individuals might have the information you need. Shifting gears: Ask Magix, the software company responsible for Sony Vegas why cracks for the software appear in YouTube videos. If you use your imagination, you will come up with ideas for gathering first person information about the lovable online advertising company’s systems and methods. Hint: Look up Dr. Timnit Gebru and inquire about her interactions with one of Google chief scientists. I guarantee that a useful anecdote will bubble up.
So what’s in the write up. Let me highlight a main point and then cite a handful of interesting statements in the article.
What is the main point? In my opinion, ProPublica’s write up says, “The GOOG maximizes its return at the expense of the advertisers and of the users.”
Who knew? Not me. I think the Alphabet Google YouTube DeepMind outfit is the most wonderfulest company in the world. Remember: You heard this here first. I have a priceless Google mouse pad too.
Consider these three statements from the essay. First, Google lingo is interesting:
Google spokesperson Michael Aciman said the company uses a combination of human oversight, automation and self-serve tools to protect ad buyers and said publisher confidentiality is not associated with abuse or low quality.
The idea is that Google is interested in using a hybrid method to protect ad buyers. Plus there is a difference between publishers and confidentiality. I find it interesting that instead of talking about [a] the ads themselves (porn, drugs, etc.), [b] the buyers of advertising which is a distinct industry dependent upon Google for revenue, [c] the companies who want to get their message in front of people allegedly interested in the product of service, or [d] the user of search or some other Google service. Google wants to “protect ad buyers.” And what about the others I have identified? Google doesn’t care. Logical sure but doesn’t Google have the other entities in mind? That’s a question regulators should have asked and had answered after Google settle the litigation with Yahoo over advertising technology, at the time of Google’s acquisition of Oingo (Applied Semantics), or at the time Google acquired DoubleClick. In my opinion, much of the ProPublica write up operates in a neverland of weird Google speak, not the reality of harvesting money from those largely in the dark about what’s happening in the business processes.
Second, consider this statement:
we matched 70% of the accounts in Google’s ad sellers list to one or more domains or apps, more than any dataset ProPublica is aware of. But we couldn’t find all of Google’s publisher partners. What we did find was a system so large, secretive and bafflingly complex that it proved impossible to uncover everyone Google works with and where it’s sending advertisers’ money.
The passage seems to suggest that Google’s engineers went beyond clever and ventured into the murky acreage of intentional obfuscation. It seems as if Google wanted to be able to consume advertising budgets without any entity having the ability to determine [a] if the ad were displayed in a suitable context; that is, did the advertiser’s message match the needs of the user to who the ad was shown. And [b] was the ad appropriate even if it contained words and phrases on Google’s unofficial stop word lists. (If you have not see these, send an email to benkent2020 at yahoo dot com and one of my team will email you some of the more interesting words that guarantee Google’s somewhat lax processes will definitely try to block. If a word is not on a Google stop list, then the messages will probably be displayed. Remember: As Google terminates six percent of its staff, some of those humans presumably will not be able to review ads per item one above. And [c] note the word “bafflingly”. The focus of much Google engineering over the last 15 years has been to build competitive barriers, extent the monopoly function with “partners”, and double talk in order to keep regulators and curious Congressional people away. That’s my take on this passage.
Now for the third passage I will cite:
…we uncovered scores of previously unreported peddlers of pirated content, porn and fake audiences that take advantage of Google’s lax oversight to rake in revenue.
I don’t need to say much more about this statement that look at and think about pirated content (copyright), porn (illegal content in some jurisdictions) and fake audiences (cyber fraud). Does this statement suggest that Google is a criminal enterprise? That’s a good question.
I have some high level observations about this excellent article in ProPublica. I offer these in the hope that ProPublica will explore some of these topics or an enterprising graduate student will consider the statements and do some digging.
- Why is Google unable to manage its staff? This is an important question because the ad behaviors described in the ProPublica article are the result of executive compensation plans and incentives. Are employees rewarded for implementing operations that further “soft” fraud or worse?
- How will Google operate in a more fragmented, more regulated environment? Is one possible behavior a refusal to modify the guiding hand of compensation and incentive programs away from generating more and more money within external constraints? My hunch is that Google will do whatever is necessary to build its revenue.
- What mechanisms exist or will be implemented to keep Google’s automated systems operating in a legal, ethical way?
Net net: Finally, after decades of craziness about how wonderful Googzilla is, more critical research is appearing. Is it too little and too late? In my view, yes.
Stephen E Arnold, December 26, 2022
Ka-Ching, Ka-Ching: The Unforgettable Tune Haunting Meta
December 26, 2022
What’s the sound of the European cash registers? Ka-ching, ka-ching. The melody of money.
I spotted two allegedly true real news stories this morning that sound like previous write ups about the Zuckbook, oops, Facebook, oh, darn, Meta.
The first is “Meta Settles Cambridge Analytica Class-Action Lawsuit for $725 Million.” The story reports:
Parent company Meta has agreed to pay $725 million to settle a long-running class-action lawsuit accusing Facebook of allowing Cambridge Analytica and other third parties to access user’s private information…
Cambridge Analytica. Four years ago. Links to possible intelligence activities in a certain special operation favoring nation state. Lies. What’s not to love? The is writing a check for $725 million. In terms of fellow traveler Twitter that’s peanuts. No big deal. Guilty? “Senator, thank you for that question….”
The second write up is “EU Tells Meta That Facebook Marketplace Breaches Anti-Trust Rules.” This write up explains:
In yet another demonstration of the new aggressive stance of European regulators, the EU has lodged a notice accusing Meta of ‘abusive practices’. The allegation relates to the fact that Facebook Marketplace currently ties its online classified ads service to the Facebook social network. The European Commission alleges that the company imposes unfair trading conditions on rivals to its Facebook Marketplace, in order to gain a commercial advantage.
How disrespectful! The Zuck has worked to bring people together. The Marketplace does that. I live in rural Kentucky. One of my neighbors was killed meeting a person to purchase a mobile phone. The connection making mechanism seems to have been a certain social network. It is clear to me that I don’t understand the bridge building, good vibe generating mechanisms of social media. That’s okay. I am a dinobaby.
Let’s get back to the music of ka-ching, ka-ching.
I have some expectation that the European Union will be ringing its cash registers in 2023. Some US high-technology companies output cash when the tune ka-ching, ka-ching sounds. That may be a conditioned reflex similar to Ivan Pavlov’s demonstration of conditioning. Yes, ka-ching may be a suitable substitute for dog treats. Woof.
In my opinion, the ka-ching, ka-ching thing suggests:
- A pattern of behavior that flaunts expected business practices
- Management attitudes that encourage behavior some lawmakers consider illegal
- An increasing perception that some of the societal pressure points are becoming more sensitive because of certain social media practices.
Fair or unfair? True or false?
Well, just listen: Ka-ching, ka-ching.
Stephen E Arnold, December 26, 2022
AI: Pollution and Digital Garbage
December 26, 2022
Humans are polluting the Earth with our addiction to consumerism, meat, and halted advancement in recycling technology. In an ironic twist of fate, the human created AI algorithms are generating decabytes of digital garbage. Ploum wrote about the digital cash in the post: “Drowning In AI Generated Garbage: The Silent War We Are Fighting.”
Ploum asserts we are experiencing the “spectacular results” of forty years of work put into statistical algorithms. He points to “deep fake” videos of public figures, the ability to copycat voices, and digital paintings comparable to masterpieces. AI algorithms need information to learn; the Internet is the greatest bastion of human knowledge (and filth). Everything that AI algorithms learned from was created by humans and now they are creating their own stuff.
It sounds magical, right?
Yes, except it is bad.
“The algorithms are already feeding themselves on their own data. And, as any graduate student will tell you, training on your own results is usually a bad idea. You end sooner or later with pure overfitted inbred garbage. Eating your own shit is never healthy in the long run. Twitter and Facebook are good examples of such algorithmic trash. The problem is that they managed to become too powerful and influential before we realised it was trash…Fascinating garbage but garbage nonetheless.
The robot invasion started 15 years ago, mostly unnoticed. We were expecting killing robots, we didn’t realise we were drowned in AI generated garbage. We will never fight laser wearing Terminators. Instead, we have to outsmart algorithms which are making us dumb enough to fight one against the other.”
The fix? To resist the robot takeover humans need to unplug and engage in reality. That is great advice, except it requires effort and human contact. While some humans are okay, the vast majority stink like the digital garbage.
Whitney Grace, December 26, 2022
How Does a China-Affiliated Outfit Identify Insider Threats? Surveillance, Of Course
December 26, 2022
I will not revisit my comments about the risks posed by TikTok to the US. I do find it amusing that statements offered in one of those “Thank you, Senator, for that question….” sessions has been demonstrated to be false. Hello, perjury?
“TokTok Admits Tracking FT Journalist in Leaks Investigation” reports:
Two members of staff in the US and two in China gained access to the IP addresses and other personal data of FT journalist Cristina
Criddle, to work out if she was in the proximity of any ByteDance employees, the company said. However, the company failed to find any leaks.
A BuzzFeed journalist and a number of users connected to the reporters through their TikTok accounts were also targeted.
A government has the capacity to surveil who and when and where it wants. When a company focuses on vulnerable demographics and is directly affiliated with a government, Houston, we have a problem.
More problematic when that government/company can feed information to targeted users, that information can shape the impressionable target’s world view. That’s an opportunity creator. Toss in keep track of what immature minds do only may provide some useful information to force a target to take an action or else. The else can include salacious videos and much, much more interesting immature behavior. If released, the mature version of the nude dance at a high school party might derail a promotion at a secretive high-tech company, creating an opening for a more compliant target to apply for the job. Exciting? Yep.
What’s the tally? Deception. Check. Invasion of a non Chinese citizen’s rights. Check. Information warfare. Check.
Yep, TikTok.
Stephen E Arnold, December 26, 2022
In France, Tipping in Restaurants, Non. Showing Appreciation to the Government, Oui
December 23, 2022
Ah, France. Land of 200 cheeses, medallion bedecked chickens, and fat American high-tech creatures. Go to a French restaurant and order (in French certaInment) a cooked bird. Chow down. Do not tip the waiter. Say “merci” and smile. But if you a very fat, super large, very unpredictable American technology company tipping is mandatory.
Don’t believe me?
Read “Microsoft Hit with €60 Million Fine by France for Not Offering Cookie Opt Out on Bing.” Mais oui. The write up reports:
In addition, CNIL will fine Microsoft €60,000 per day within three months if it doesn’t ask users for consent to use an ad fraud detection cookie.
Will Microsoft’s paying up make the governmental doubt about Microsoft become like the mist in Verdon Gorge?
Ho ho ho.
In order to do business in France, American outfits have to go through a number of hoops. Some are easy; others require some bureaucratic finesse. One example is for an American company to sell something to the French government. There are hoops for American cheese. I have been informed that canned American cheese propelled by carbon dioxide is a hoot at some French parties. Mon dieu! Aerosol fromage. Interesting.
With the EU chasing some firms who say one thing and do another, fining some big tech companies is a way to get an allowance from mom. Amazon appears to decided to just pay up.
Microsoft may enter the fascinating French legal system to explain that its tracking devices are different. Oh, well. Some French judicial officials can use a mobile phone. But the cookie thing? Maybe not so much.
What’s the sound I hear? It is ka-ching.
Finding reasons to take legal action against US big tech companies is easy. The regret, as I understand it, is that it take a long time to get the money from the Americans.
What’s the outlook for 2023? That’s a softball question. The answer is more lawyers pecking on the confused Americans. The Monaco Grand Prix is in France right?
Stephen E Arnold, December 23, 2022
Researchers Exploit Conti Data Leak to Analyze APJ Ransomware Attacks
December 23, 2022
A recent report from cybersecurity firm Akamai examines a pattern of ransomware attacks in the Asia-Pacific and Japan (APJ) region. Researchers took advantage of a recent document leak from major ransomware-as-a-service outfit Conti to paint a picture of that organization’s methods, attack patterns by country, and average ill-gotten gains per attack. India’s NewsPatrolling discusses the findings in, “Akamai APJ Ransomware Report H1 2022—Summary.” Writer Mahender emphasizes the leaked data does not include all of Conti’s attempted attacks. We learn:
“[Akamai’s] analysis of the vertical distribution of attacks revealed that business services was the top victimized industry in APJ. Successful attacks on this vertical can be concerning because of the risk of supply chain cyber attacks. Cybercriminals could breach a third party, such as business services companies, to gain a foothold on high-value targets. One such example is a Taiwanese company and supplier/contractor for a high-end automobile manufacturer, and a consumer electronics company, among others that suffered a Conti attack in 2022. Despite 1,500 servers being encrypted, the attack reportedly impacted only noncritical systems. It is crucial to highlight here the security risks that third-party companies could potentially introduce to their affiliated organizations.”
True. Then there are attacks that pose a more direct threat. Though APJ was third in attack frequency, after North America and EMEA (Europe, Middle East, and Africa), many of the targets Conti chose there especially concerning:
“The APJ region also shows a significantly larger number of critical infrastructure attacks as compared with other regions. Attacks on these verticals could have catastrophic, real-world implications. Case in point: One of the largest electricity providers in Australia was hit by a Conti ransomware attack in 2021. Although the attack did not disrupt their services, it’s not hard to imagine the detrimental effects if it did.”
Retail and hospitality companies were the second-most attacked verticals—what ransomware collection would be complete without sources of credit card numbers and other lucrative personal data? The report also found Conti targeting a victim sweet spot: businesses big enough to pay a worthwhile ransom yet too small to have significant cybersecurity resources. Check out the report itself for all the details.
Cynthia Murrell, December 23, 2022
Google: The Game Plan
December 23, 2022
I read “You Have Reached Your Destination: Google Elegantly Says Goodbye to Waze.” I was thinking that a better title may have suggested that Google has displayed its strategic ways. Not to be.
The article recycles a familiar story. Think Dodgeball. Buy a product. Big opportunities exist with other services that Google wants to “put wood behind.” The future is elsewhere. Hasta la vista “old stuff” for pastures whose harvesting delivers more compensation, influence, and bonus bucks.
Google recycles its hasta la vista language. The article quotes some:
Waze will continue to operate under a separate application and brand. “Google remains deeply committed to Waze’s unique brand, its beloved app and its thriving community of volunteers and users,” the company said in a statement.
Hello, interns and new hires. Work on Waze. Look for something hot like the new moon shot to solve death, for example.
The article suggests what’s behind Google’s buy, ignore, milk, and let die products and services:
Google, instead of seeing Waze as a brand to be nurtured and promoted, treated it as an incubator of ideas that should be exploited. “Every idea we had was quickly adopted by Google Maps,” he wrote. Nor did the company use its vast resources to attract new users to Waze.
Interesting. Same old song.
The reality is that Google struggles, in my opinion, to come to grips with these issues:
- Ad revenue is the goal. Products and services which do not deliver Google scale payoffs are doomed unless the service is a fave of senior management or part of an initiative to kill off Amazon, Microsoft, and others deemed to be non-Googley
- Incentives affect products. When services don’t change or are lousy, the engineers able to make a difference are working on more lucrative opportunities for themselves. How’s that search working for you? What about that Gmail interface? Great, right?
- Google’s senior management is not sure how to reduce costs, amp up revenue, innovate, and avoid getting crushed with administrivia like personnel issues, government regulation, and ageing infrastructure.
Net net: Send Waze down the Orkut path is easy and part of the so-called culture of the GOOG. There’s nothing fancy, subtle, or complex in what Google does as it faces increasing internal and external pressure.
It’s high school science club management methods in action.
Stephen E Arnold, December 23, 2022
Confessions? It Is That Time of Year
December 23, 2022
Forget St. Augustine.
Big data, data science, or whatever you want to call is was the precursor to artificial intelligence. Tech people pursued careers in the field, but after the synergy and hype wore off the real work began. According to WD in his RYX,R blog post: “Goodbye, Data Science,” the work is tedious, low-value, unwilling, and left little room for career growth.
WD worked as a data scientist for a few years, then quit in pursuit of the higher calling as a data engineer. He will be working on the implementation of data science instead of its origins. He explained why he left in four points:
• “The work is downstream of engineering, product, and office politics, meaning the work was only often as good as the weakest link in that chain.
• Nobody knew or even cared what the difference was between good and bad data science work. Meaning you could suck at your job or be incredible at it and you’d get nearly the same regards in either case.
• The work was often very low value-add to the business (often compensating for incompetence up the management chain).
• When the work’s value-add exceeded the labor costs, it was often personally unfulfilling (e.g. tuning a parameter to make the business extra money).”
WD’s experiences sound like everyone who is disenchanted with their line of work. He worked with managers who would not listen when they were told stupid projects would fail. The managers were more concerned with keeping their bosses and shareholders happy. He also mentioned that engineers are inflamed with self-grandeur and scientists are bad at code. He worked with young and older data people who did not know what they were doing.
As a data engineer, WD has more free time, more autonomy, better career advancements, and will continue to learn.
Whitney Grace, December 23, 2022
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