Another Google AI PR Push from a British Googler
November 27, 2024
This write up is the work of a humanoid who admits he is a dinobaby; that is, deadwood too old to employ. By the way, the “dinobaby” lingo allegedly emerged from IBM during its housecleaning event years ago. The art, however, is from MidJourney and definitely AI fakery.
With the US Department of Justice suggesting a haircut for the Google, the company is ramping up its AI PR. As you may recall, a Googler suggested that Google should not be constrained because Google has to be Google to do Google AI. With AI a wonderful benefit to customer service cost reductions and delivering advertising to those who use Google search, Google wants to get the word out.
The “art” was output by OpenAI, and I am not sure if it is quantumly supreme. The reason, “OpenAI is not Google.”
Examples include:
- “Demis Hassabis, Nobel Prize winner in Chemistry: We Will Need a Handful of Breakthroughs Before We Reach Artificial General Intelligence” in El Pais
- Fast Company’s “The Future According to Google DeepMind CEO Demis Hassabis”
- “Google DeepMind AI Can Expertly Fix Errors in Quantum Computers” in New Scientist
The articles share several themes:
- Google’s AI is great and the company is working hard to make it greater
- Google’s research is pretty darn close to making AI smarter
- Google is doing good and wants to do more to make life even gooder.
From the razzmatazz world quantum computers to the practical applications for Bill and Betty Average, Google is the driving force for smart software.
It has the transformer expertise. It has a Nobel prize winner. It has a building in London’s Knowledge Quarter.
What the write ups do not talk about is the suggestion that the Google needs a haircut, specifically, its Chrome browser has to chopped off. The PR push has another goal in my opinion. Google must be seen as a prime mover in the technology that everyone absolutely must have: Googley AI.
With investors wondering if the money pumped into smart software will pay off, Google is doing what it can from what some might call its monopoly position to advance the agenda of Google’s technology. Microsoft, Amazon, and some Chinese outfits are spending billions to make sure they are part of the next big thing. Meta is chugging along with its open source approach. Apple is letting its AI fruit ripen which takes time.
Copyright hassles, electric power demands, and the alleged diminishing returns from high flier OpenAI mean that someone has to stand up and say, “AI is wonderful. Google is more wonderful.”
What’s interesting is that in each of the cited stories, notes of skepticism are evident; to wit:
El Pais says, “The CEO of Google DeepMind cools expectations about the progress of AGI…” Okay. Not exactly a rah rah statement.
Fast Company says, “That Google has had to apologize for glitches discovered by users underlines the urgency with which it’s been shipping features in the post-ChatGPT age.” Translation: Ooops.
New Scientist says, “That Google has had to apologize for glitches discovered by users underlines the urgency with which it’s been shipping features in the post-ChatGPT age.” Okay. Six percent. One method produces 100 error fixes. Google can fix 106 errors. Progress? Yep. Revolutionary? To some, sure. To others, not so much.
Each of these AI PR waves are little more than marketing. What’s interesting is that Google may be able to prevent significant changes to its operations if it can make Google the pivot point for the next big thing. I wonder if those involved in prosecuting the different cases about Google’s business behavior are convinced.
That chatter about selling Google’s browser is the background radiation against which these PR emissions are output. Will they be heard?
Stephen E Arnold, November 27, 2024
A New Frankie Bursts on the Music Scene
November 27, 2024
So here is a minor but unfortunate thing that just happened to our culture: As the BBC reports, “Zuckerberg Records ‘Romantic’ Cover of Explicit Rap Hit.” Let me advise you, dear reader, to avoid hearing even a portion of this track if you possibly can. That goes double if you are a fan of the original. I wish I could unhear it. Writer Paul Glynn tells us:
“Facebook founder Mark Zuckerberg has recorded his own version of rap track Get Low alongside US star T-Pain, in tribute to his wife Priscilla Chan for their ‘dating anniversary.’ Zuckerberg sings with the help of Auto-Tune on an acoustic guitar reworking of the filthy floor-filler, which was originally a hit for Lil Jon and the East Side Boyz in 2003. ‘Get Low was playing when I first met Priscilla at a college party, so every year we listen to it on our dating anniversary,’ the Meta boss explained on his own platform Instagram.”
How sweet. Would that Zuckerberg (or “Z-Pain,” as he has styled himself for this stunt) had left it at that. His “lyrical” treatment renders the raunchy lines surreal, and not in a good way. Fortunately for him, his wife welcomed the gesture as “so romantic.” But why subject the rest of us to this acoustic, Auto-Tuned abomination? Shouting one’s love from the rooftops is one thing. This is quite another.
For the morbidly curious, here is a link to Zuckerberg’s (not safe for work) creation. Don’t say we didn’t warn you. For comparison and/or a palate cleanser, here is the original (even less safe for work) Lil Jon & The East Side Boyz video on YouTube. What a time to be alive! A new Frank Sinatra is upon us.
Cynthia Murrell, November 27, 2024
Modern Library Patrons Present Challenging Risky Business Situations
November 27, 2024
Librarians have one of the most stressful jobs in the world. Why? They do much more than assist people locating books or reading to children. They also are therapists, community resource managers, IT support, babysitter, elderly care specialist, referee, tutor, teacher, police officer, and more. Public librarians handle more situations than their job description entails and Public Library Quarterly published: “The Hidden Toll: Exploring the Impact of Challenging Patron Behaviors On Australian Public Library Staff.”
It’s not an industry secret that librarians face more than can handle, but their experiences are often demeaned. Their resources and stamina are stretched to the limits. There have been studies about how librarians have dealt with more than they can handle for years, but this study researched the trauma they face:
“As a public-facing profession, public library workers are often exposed to challenging behaviors that raise concern for their safety. To understand these concerns, this study explores these staff safety issues in Australian public libraries through semi-structured interviews with 59 staff members from six library services. Findings reveal that library workers frequently encounter challenging and sometimes violent behaviors from patrons. These incidents impact staff wellbeing, causing stress, anxiety, and potential long-term psychological effects. Many workers receive insufficient workplace support following traumatic incidents, leading to internalization of the trauma the experiences cause. The study highlights the need for improved institutional support and better safety measures.”It also recognizes the tension created by libraries’ open-door policies, which may expose workers to potential harm. The study acknowledges that there has ben zero to little research about the mental and physical health of library workers. There is a lot of literature written about patron satisfaction with services and staff, but very little about aggressive, problem patrons. Many studies also focus on the trauma-related services patrons need but not the library staff.
There has been some studies related to the impact of problem patrons on staff, but nothing in depth. The Australian participants in the shared stories of their time in the trenches and it’s not pretty. Librarians around the world have similar or worse stories. Librarians need assistance for themselves and their patrons, but I doubt it’ll come through. At least the writers agree with me:
“The findings of this study paint a concerning picture of the working conditions in Australian public libraries. The prevalence of unsafe incidents, coupled with their significant psychological impact on staff, calls for action from library management, policymakers, and local government councils responsible for public libraries. While public libraries play a crucial role in providing open access to spaces, information, and services for all members of society, this should not come at the cost of staff safety and wellbeing. Addressing these issues will require a multifaceted approach, involving enhanced training, improved support systems, policy changes, and potentially a broader societal discussion about the role and resources of public libraries.”
Whitney Grace, November 27, 2024
FOGINT: Telegram Shifts from Pretending to Promoting Its Casino Play
November 26, 2024
An online service named “EuropeanGaming.eu” published an interesting story about Telegram. As you may know, the founder of VKontakte.ru and Telegram Messenger has been detained by French authorities. Coincident with this restriction on Pavel Durov’s travel, the organizations with which he has been associated have been doing fast-cycle innovation.
The story “CryptoCasino.com Launch to Disrupt iGaming with Groundbreaking Telegram Casino” reports that Telegram has launched:
an innovative Telegram casino that is set to drive player acquisition in the rapidly growing blockchain betting space.
The features of the Telegram casino include — obviously — crypto currency and blockchain as well as:
- 6,000 online slots and table games
- A live dealer casino
- An extra fee sports betting service
- Support for a number of crypto currencies.
The CryptoCasino will feature a new “token” called $CASINO. After the US Securities & Exchange Commission put pressure on Telegram’s fund raising for its GRAM coin, Mr. Durov rejiggled the Telegram operation to accommodate a non-profit operation focused on free speech, building support for broader financial services based on crypto, and a nominal owner of the TON coin. (TON coin is the GRAM crypto renamed and donated to the Open Network Foundation.)
This “casino play” adds to Telegram’s revenue stream opportunities. The write up points out:
CryptoCasino is catering to the over one billion unique Telegram users by building a Telegram Casino integration that allows anybody to immediately join and begin playing with just one click.
The commissions and other fees are one potentially lucrative revenue stream for Telegram.
A second revenue opportunity is the introduction of “VIP” services or “very important person” services. The United Nations’ 2024 UNODC reports in January and October do a very good job of explaining the “value” of casino activities and revenue. You can locate the United Nations’ reports at https://www.unodc.org/.
To get this “casino play” off the ground, the European Gaming report says:
the CryptoCasino .com team understands that the key to rapid growth comes from partnerships with trusted names in the online gaming business. That is why CryptoCasino has partnered with several major names in betting and blockchain including Pragmatic Play, Evolution Gaming, Betby, Oddin. gg, Decubate, Covey, Fireblocks, and others. Certified through CertiK and as a fully licensed platform under Curacao and Anjouan gaming authorities, the platform will provide the highest level of player safety and security, complying with all regulatory statutes for the best crypto betting experience possible.
Will this initiative succeed? Will the French authorities pursue an inquiry into this facet of Mr. Durov’s business interests? How will the Telegram CryptoCasino.com “player” move currency from one wallet to another in Telegram’s crypto environment? Will Telegram extend its cooperation with law enforcement to the new CryptoCasino.com “play”?
Several observations are warranted:
- Telegram is pushing the boundaries of its cooperation and compliance with some regulatory authorities
- The push into overt casino activities complements the effort to move from traditional financial regulatory restrictions to less regulated and controllable gambling activities
- The companion services for the new CryptoCasino.com “play” will have some appeal to those who seek to obfuscate certain types of financial activities.
Net net: Telegram may be responding to the government efforts to get Telegram to cooperate more enthusiastically with investigators by saying, “Okay, you want user names and mobile numbers, check out our encrypted blockchain based crypto play.”
Stephen E Arnold, November 26, 2024
Google Chrome Generating Attention. A Lot of Attention
November 26, 2024
The US Department of Justice (DOJ) took the first step in breaking up Google’s Big Tech monopoly by forcing Alphabet Inc. to sell its popular Web browser, Chrome. Alphabet Inc. is responding like all past companies who had their market dominance broken up by the government: it is throwing a major temper tantrum. The BBC reports on Google’s meltdown in: “Google Reacts Angrily To Report It Will Have To Sell Chrome.”
Google claimed it had a right to retain its monopoly on search because it was the best in the world. Not so, the Judge Amit Mehta of the DOJ replied, especially since the word “Google” is now a verb and there’s no fair competition. Instead of facing their fate with dignity, Google is saying it will harm consumers and businesses if it’s forced to sell Chrome. While that could be interpreted as a threat, Google probably meant it to sound like it was worried about its users. We think it sounds like a disguised threat.
Google doesn’t want to lose its 90% hold on the global search market augmented by Chrome as the world’s most used Web browser at 64.61%. Chrome is the default browser on many PCs and mobile devices. Judge Mehta wants to end that dominance:
Judge Mehta said in his ruling in August that the default search engine was "extremely valuable real estate" for Google.
‘Even if a new entrant were positioned from a quality standpoint to bid for the default when an agreement expires, such a firm could compete only if it were prepared to pay partners upwards of billions of dollars in revenue share’ he wrote.
The DOJ had been expected to provide its final proposed remedies to the court by Wednesday.
It said in an October filing documenting initial proposals it would be considering seeking a break-up of Google.
Potential remedies "that would prevent Google from using products such as Chrome, Play [its app store], and Android to advantage Google search and Google search-related products" were among its considerations, it said then.”
Google replied:
“In response to the DOJ’s filing in October, Google said "splitting off" parts of its business like Chrome or Android would "break them".
‘Breaking them off would change their business models, raise the cost of devices, and undermine Android and Google Play in their robust competition with Apple’s iPhone and App Store,’ the company said.
It also said it would make it harder to keep Chrome secure.”
Those sounds like inflated arguments, especially when the only thing that will break is Google’s record profits. Investors will also be harmed, but that’s why it’s good to have a diverse portfolio. Wah Wah!
Whitney Grace, November 26, 2024
Marketing Jobs Require More Than AI-Know How
November 26, 2024
Marketing remains a lucrative industry, but it’s become even more complex with the advent of AI. McKinsey recommends that marketers will find growth through portfolio management and enhancing capabilities to improve performance. What does that mean? Christine Y. Chen explains in her article: “Connecting For Growth: A Makeover For Your Marketing Operating Model.”
Every year marketers must meet higher expectations to deliver strong brands and growth while maximizing effectiveness and efficiency. It sounds like a buzzword salad, but it’s actually a big order for marketers to do better, do more, and with less time and resources. With these innovating demands, AI is deployed in there somewhere and can be a useful tool:
“Marketing leaders are expected to apply new energy to identifying growth opportunities, bring their companies’ missions to life, build immersive and connected brand experiences, link purpose to business outcomes, capitalize on new technologies, and more. At the same time, CMOs are under increasing pressure to provide results and serve as responsible stewards of marketing resources to achieve growth agendas. They’re growth leaders whose remit continues to expand, with CMOs taking on more functional areas traditionally seen as outside the purview of marketing. Such areas include generative AI (gen AI), innovation, and sales and e-commerce.”
Marketers are rising to the challenge of meeting their roles, but they are finding that technology doesn’t meet their needs. Today’s marketers want to propel growth by organizing and connecting their teams, mobilizing beyond reporting lines, and concentrating on specific strategics to scale up. They are achieving these goes by establishing ground rules to provide incentives for agility, over investing in important matters, and connecting expertise to growth drivers. They believe that AI is a usable tool but doesn’t meet al their needs:
“A 2023 McKinsey report on the economic potential of gen AI found that gen AI productivity in marketing could be worth about $463 billion annually.3How generative AI can boost consumer marketing,” McKinsey, December 5, 2023. CMOs say they embrace this promise, with 74 percent of our survey respondents viewing gen AI as more of an opportunity than a risk. However, a gap remains between the importance that marketing leaders place on gen AI and how far they feel their organizations have progressed in building relevant capabilities for it. Only 9 percent state that they have evaluated gen-AI-enabled automation opportunities, just 5 percent are building gen AI capabilities, and a mere 4 percent are scaling up gen AI use cases.”
High-skilled jobs still require an immense amount of education, people skills, business ingenuity, and knowledge about how AI can be used to scale up an operation. Humans aren’t obsolete yet people!
Whitney Grace, November 26, 2024
Explaining Graykey: Helpful or Harmful for Law Enforcement?
November 25, 2024
I am not keen on making some “secrets” publicly available. Those keen on channeling Edward Snowden may have glory words to describe their activities. I take a different view: Some types of information should be proprietary and made known only to those engaged in trying to enforce applicable laws. That said, I want to point to a Reddit.com post about “privacy.” The trigger for the post is an article behind a paywall about a device used to extract information from a mobile phone.
The Reddit post provides a link to the source document “Leaked Documents Show What Phones Secretive Tech ‘Graykey’ Can Unlock”. That write up is typical of non-LE and intel professional reactions to certain types of specialized software and hardware.
What I want to mention is that the Reddit post provides some supplementary information which is not widely known and generally not bandied about outside of certain professional groups. You can find this post, the links to the additional information, and some commentary to disambiguate the jargon used to keep chatter about specialized products and services within a “community.” Here’s the link to the Reddit information: https://shorturl.at/KsDwc
To be frank, I miss the good old days when information of a sensitive nature did not become course material for a computer science and programming class or a road map for outfits competing with US firms. But I am a dinobaby. Believe me, no one cares about my old-timey thoughts.
Stephen E Arnold, November 25, 2024
Apple: Another Problem Becoming Evident
November 25, 2024
Apple is a beast in Big Tech with its cult of loyal devotees, technology advancement (especially in mobile devices), and Apple TV. Apple TV invested big money in developing original content for its streaming service and has garnered many accolades, but it’s a misnomer in the entertainment industry. Why? ArsTechnica has the lowdown on that: “Apple TV+ Spent $20B On Original Content. If Only People Actually Watched.”
Apple spent $20 billion to make a name for itself in the prominent streaming wars. While its original content shows have loyal followings, Nielsen says that its attracted only 0.3% of US eyeballs. Bloomberg wrote: “Apple TV+ generates less viewing in one month than Netflix does in one day.”
Ouch! Here are some numbers to support that statement:
“Apple doesn’t provide subscriber numbers for Apple TV+, but it’s estimated to have 25 million subscribers. That would make it one of the smallest mainstream streaming services. For comparison, Netflix has about 283 million, and Prime Video has over 200 million. Smaller services like Peacock (about 28 million) and Paramount+ (about 72 million) best Apple TV+’s subscriber count, too.”
Apple only has 259 shows compared to Netflix’s 18,000. Also Apple’s marketing efforts are minimal, but the company has used big names like Leonardo DiCaprio, Reese Witherspoon, Idris Elba, and Martin Scorsese. Here are some more numbers for comparisons sake:
“To put this into perspective, Apple spent $14.9 million on commercials for Apple TV+ in October 2019 versus $28.6 million on the iPhone, per iSpot.TV data cited by The New York Times. Online, Apple paid for 139 unique digital ads for Apple TV+ in October 2019 compared to 245 for the iPhone (about $1.7 million versus about $2.3 million), per data from advertising analytics platform Pathmatics cited by The Times.”
Apple plans to raise its viewership by licensing its content to foreign marketplaces and adopting more common streaming practices. These include bundling through Comcast and Amazon Prime Video.
Apple had smart intentions but its lackluster performance begs its intelligence in the entertainment department. Apple sure didn’t replicate the success Steve Jobs had by investing in Pixar.
Whitney Grace, November 25, 2024
Early AI Adoption: Some Benefits
November 25, 2024
Is AI good or is it bad? The debate is still raging about, especially in Hollywood where writers, animators, and other creatives are demanding the technology be removed from the industry. AI, however, is a tool. It can be used for good and bad acts, but humans are the ones who initiate them. AI At Wharton investigated how users are currently adopting AI: “Growing Up: Navigating Generative AI’s Early Years – AI Adoption Report.”
The report was based on the responses from full-time employees who worked in commercial organization with 1000 or more workers. Adoption of AI in businesses jumped from 37 % in 2023 to 72% in 2024 with high growth in human resources and marketing departments. Companies are still unsure if AI is worth the ROI. The study explains that AI will benefit companies that have adaptable organizations and measurable ROI.
The report includes charts that document the high rate of usage compared last year as well as how AI is mostly being used. It’s being used for document writing and editing, data analytics, document summarization, marketing content creation, personal marketing and advertising, internal support, customer support, fraud prevention, and report creation. AI is definitely impactful but not overwhelmingly, but the response to the new technology is positive and companies will continue to invest in it.
“Looking to the future, Gen AI adoption will enter its next chapter which is likely to be volatile in terms of investment and carry greater privacy and usage restrictions. Enthusiasm projected by new Chief AI Officer (CAIO) role additions and team expansions this year will be tempered by the reality of finding “accountable” ROI. While approximately three out of four industry respondents plan to increase Gen AI budgets next year, the majority expect growth to slow over the longer term, signaling a shift in focus towards making the most effective internal investments and building organizational structures to support sustainable Gen AI implementation. The key to successful adoption of Gen AI will be proper use cases that can scale, and measurable ROI as well as organization structures and cultures that can adapt to the new technology.”
While the responses are positive, how exactly is it being used beyond the charts. Are the users implementing AI for work short cuts, such as really slap shod content generation? I’d hate to be the lazy employee who uses AI to make the next quarterly report and didn’t double-check the information.
Whitney Grace, November 25, 2024
FOGINT: Security Tools Over Promise & Under Deliver
November 22, 2024
While the United States and the rest of the world has been obsessed with the fallout of the former’s presidential election, bad actors planned terrorist plots. I24 News reports that after a soccer/football match in Amsterdam, there was a preplanned attack on Israeli fans: “Evidence From WhatsApp, Telegram Groups Shows Amsterdam Pogrom Was Organized.”
The Daily Telegraph located screenshots from WhatsApp and Telegram that displayed messages calling for a “Jew Hunt” after the game. The message writers were identified as Pro-Palestinian supports. The bad actors also called Jews “cancer dogs”, a vile slur in Dutch and told co-conspirators to bring fireworks to the planned attack. Dutch citizens and other observers were underwhelmed with the response of the Netherlands’ law enforcement. Even King Willem-Alexander noted that his country failed to protect the Jewish community when he spoke with Israeli President Isaac Herzog:
“Dutch king Willem-Alexander reportedly said to Israel’s President Isaac Herzog in a phone call on Friday morning that the ‘we failed the Jewish community of the Netherlands during World War II, and last night we failed again.’”
This an unfortunate example of the failure of cyber security tools that monitor social media. If this was a preplanned attack and the Daily Telegraph located the messages, then a cyber security company should have as well. These police ware and intelware systems failed to alert authorities. Is this another confirmation that cyber security and threat intelligence tools over promise and under deliver? Well, T-Mobile is compromised again and there is that minor lapse in Israel in October 2023.
Whitney Grace, November 22, 2024
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