Bing and Fail Over
July 4, 2009
Short honk: I had high hopes for Bing.com and its next generation, high availability data centers. The addled goose is inspecting goose ponds 4,000 miles from Harrods Creek and was not able to access Bing.com’s travel vertical. The goose thought he was at fault. I then read “Seattle Data Center Fire Knocks out Bing Travel, Other Web Sites” and learned that others were at fault. Whew. New acronym need: MGOL or Microsoft Goes Off Line.
Stephen Arnold, July 4, 2009
Ask, Search Marketing, and NASCAR – A Winner as NASCAR Attendance Drops
July 3, 2009
Michael Smith’s “Ask’s Next Question” provides a useful case study of search engine marketing. The story appeared in Sports Business Journal and reviews the Ask.com decision to put its marketing money into NASCAR, a rough around the edges version of the more sophisticated F1 series.
Beer, baseball caps, and barbeque characterize NASCAR, and Ask.com’s decision to build its Web search market share by sponsoring NASCAR was interesting. The approach was not original. The first search vendor to take this approach was Northern Light. That company sponsored a less blue collar race—the Indianapolis 500.
Mr. Smith wrote:
Examining the early returns, and despite the late start and a short 65-day window to conceive an activation program that launched at Daytona in February, the decision to leap into NASCAR seems to have paid off for Ask. Nielsen Online data shows that Ask’s market share has grown from 1.9 percent to 2.2 percent from January to June, although Ask remains fifth in the category behind ever-dominant Google, Yahoo!, MSN and AOL. Another Internet measurement company, comScore, has Ask fourth in the category.
That’s good news on the surface. The reality is that Google controls more than 65 percent of the search market, maybe as much as 75 percent. So, the question is, “How much did Ask.com spend for that 0.3 percent gain?” Another question I have is, “What other marketing opportunities have been lost because of the focus on the beer, baseball caps, and barbeque crowd?” I suppose that’s an unfair question, but it sure is fun to write “beer, baseball caps, and barbeque”.
These folks look like Web surfers to me. © Ask.com. Source: http://sp.ask.com/sh/i/a11/nascar/gallery/Talladega/800/ask_9_800.jpg
Mr. Smith added:
There’s also something about the fast-paced culture of a tech company that contributed to the rapid planning. In Ask’s office, results are measured daily. It’s in the company’s DNA to read and react quickly.
I think I would have said “bet the farm”, not “react quickly”. Ask.com strikes me as a company that has been struggling to find a niche. Lacking the marketing horsepower of Microsoft, the company has tried to find a short cut. No matter how enthusiastic the information in Mr. Smith’s write up, the pay off of 0.3 in share underscores the tough problem older search systems and newcomers alike face. I wonder if WolframAlpha.com will sponsor the English First Division Stoke City Football Club?
Stephen Arnold, July 3, 2009
OECD Data Diving
July 3, 2009
Short honk: Want to explore OECD country data. First, read the BBC story “Exploring the OECD Web Site” then navigate to OECD Explorer. Ideal for those who want short cuts to data analysis.
Stephen Arnold, July 3, 2009
UFC 2010: HTML 5, Air, and Silverlight
July 3, 2009
Mary Jo Foley opened my eyes to a new unlimited online fighting battle in 2010. Her story with a lamentably cryptic headline appeared on June 11, 2009 as “Microsoft .Net RIA Services: Not until 2010.” You can find the article here. He story revealed that Microsoft will try to push its Rich Internet Application technology into the market in 2010. She wrote:
.Net RIA Services is designed to allow coders to bring together the .Net programming model with Microsoft’s Silverlight competitor to Adobe Flash. Microsoft made a Community Technology Preview (CTP) of the technology available in March, but didn’t provide any final availability information.
The RIA acronym means stuff like Adobe Flash and Google’s HTML 5 methods. The idea is that a computing device with an Internet connection can look and feel like a traditional application, a DVD player, or an immersive game. The end of shrink-wrap software and the money machine that made Microsoft and Adobe the big dogs each is today is likely to whine and stumble to a limp along, not a footrace.
I want to capture my thoughts about the dust up:
- I think Adobe is the weakest of the three combatants in the UFC 2010 digital slugfest. Adobe’s pushing the envelope with its license fees now. The sudden spate of security problems coupled with the balky nature of some Adobe Air implementations means that whatever cash Adobe has will not be enough to cope with the GOOG and the Softies.
- The Google team has a quasi-open source angle. The Microsoft team wants everyone to get with the Windows agenda, memorize it, and live it. This is a toss up because Google has been stumbling of late with regard to security, government regulations, and that old annoyance copyright. Microsoft is Microsoft, so it is a force no matter how wacky the Silverlight code may be.
- The financial climate, despite the sunny news from TV commentators, looks bleak to me. As a result, each of these UFC 2010 fighters will be ready to rumble. I think fingers in the eyes, low blows, and blows to the back of the neck will be entertaining tactics to watch.
In short, Ms. Foley reminded me to make time in 2010 for this traveling road show.
Stephen Arnold, July 3, 2009
YAGG: Google App Engine Takes a Long Lunch
July 2, 2009
Short honk: Fresh from its criticism of Microsoft’s approach to data centers, Google makes clear its engineering approach to reliability. TechCrunch reported “Google App Engine Broken For 4 Hours And Counting.” That early Google patent document about quality of service may not be in the hands of the App Engine team I surmise. YAGG is the addled goose’s acronym for “yet another Google goof.” Will Google issue another critique of the Microsoft approach today to obfuscate what seems to be a Googley way to bring some fireworks to App Engine users’ pre holiday festivities?
Stephen Arnold, July 2, 2009
Selling Bing: Great Expectorations
July 2, 2009
I was not going to comment on the vomit and porn advertisement for Microsoft. Nasty stuff. I want to point you, gentle reader, to the Register’s “Microsoft Distances Self from IE 8 Puke Ads.” Gavin Clark wrote:
Microsoft told Cnet’s Chris Matyszczyk: “While much of the feedback to this particular piece of creative was positive, some of our customers found it offensive, so we have removed it.” The ad was one of four in Microsoft’s Better Browser campaign of spoof 1950s informercials, and the point was to promote IE 8’s private browsing feature.
Impressive creative and remarkable rationalization. However, keep in mind that this is a company that bought a search vendor involved in an ongoing police investigation that has now seeped to the accounting firm validating the Fast Search financials. Par for the course. I wonder if Microsoft Fast works as well as the actress’s faux expectoration? Probably not a question I wish to explore. I think I will run a query on Bing.com for “management judgment.” Isn’t this ad the Dickens?
Stephen Arnold, July 2, 2009
Great Google Quote
July 2, 2009
Short honk: The Christian Science Monitor snagged a great Google quote from the lips of Eric Schmidt. The quote appeared in “Bing Nothing to Worry about, Yet” here.
Mr. Schmidt allegedly said:
“Google is about getting all the information and organizing it,” he said. “Yahoo has a different strategy. We think ultimately Bing will evolve to a different strategy as well.
Let’s see. If Google gets “all” information, what’s left for the Redmond crowd and the Yahooligans. Logically, the addled goose thinks, nothing.
Stephen Arnold, June 14, 2009
Beyond Search Story Flow
July 1, 2009
Short honk: The big, addled goose will be in Europe for a week or so. Stories for Beyond Search have been prepared and three or four will run each day. When I get connectivity, I will process breaking news from the goslings. You may notice that some stories seem to refer to events that took place in June. Yep, that’s when we wrote our brand of search, content processing, and information-centric items. We tried to be reasonably timeless and retain the controversial angle we take. Keep in mind we are neither journalists, pundits, mavens, wizards, or azure chip consultants. We are not newly minted experts. Heck, we’re not even experts. This Web log is 100 percent pure marketing. We don’t spam, and we don’t think too much about how many readers it attracts. We conform to our editorial polity stated on our About pages and proudly honk, “Beyond Search, written by addled geese for those with a penchant for recycled information.” Just a beak up, gentle reader. Honk.
Stephen Arnold, July 1, 2009
Google and Transit Search
July 1, 2009
In one of my KMWorld columns I reported that New Jersey had embraced Google’s transportation routing system. No one really cared. Now Google, according to Philly.com, has inked a deal with SEPTA. You can get the details by reading “SEPTA to Partner with Google.” What is a vendor of search and ads doing with mass transit routing? Surround and seep dribbles forward. First, the routing, then the search, and finally the ads. What better place to get bus and shuttle timetable information. SEPTA joins New Jersey and Maryland as customers of this Google service.
Stephen Arnold, July 1, 2009
Oracle Salesforce Rumor: A Summer Thriller
July 1, 2009
I heard chatter at the Gilbane conference in San Francisco on June 4, 2009. I did not know the slick, 20 something who was explaining over his Pop Tart that Oracle was interested in Salesforce.com. Now the story “pops” into my feed reader with a Reuters’ logo, a byline for Jim Finkle, and the rumor elevated to the status of mainstream media “story”. You can try to locate the Reuters’ story “Sales Force CEO Downplays Chatter of Sale to Oracle” but I have had some 404s of late. These Reuters’ stories are too valuable to be left where my feed reader first pointed. Go figure. Anyway, Mr. Finkle wrote:
Salesforce.com Inc Chief Executive Marc Benioff downplayed persistent speculation that bigger rival Oracle Corp may buy his Web-based software company. Oracle CEO Larry Ellison was an early investor and one-time board member in San Francisco-based Salesforce but Benioff told Reuters on Monday [June 29, 2009]: “If he wanted to buy it, he would have.”
A couple of thoughts flapped through the addled goose’s tiny brain:
- Google has been a cheerleader for Salesforce.com for quite a while. Google, however, has not made overt moves to acquire Salesforce.com. If Oracle shows interest, might that urge Googzilla to snap up Salesforce.com along with its real sales team and its customers.
- Despite Mr. Ellison’s investment in Salesforce.com, I have sensed some cattiness about Salesforce.com’s success with its off premises, cloud based service. Even though Oracle beats at the heart of the Salesforce.com system, the model challenges Oracle’s on premises approach. A purchase might lead to some sudden changes in Salesforce.com. I think of this management approach as oncology management.
- With a great deal of cash slopping around in some investment firms’ wallets, if Salesforce.com is in play, there may be some left field buyers in the game.
Nothing like a buy out rumor to add zest to the summer financial drama. My hunch is that this thriller may have a touch of Hollywood, however. Whatever happens, I think Google benefits. That company’s search and glue code makes contributions to both Oracle and Salesforce.com. Neither company has a search system that rises above unsalted popcorn. Google may end up a winner by providing search and other services no matter how the script unfolds.
Stephen Arnold, July 1, 2009
