Thinking about AI: Is It That Hard?
May 17, 2023
I read “Why I’m Having Trouble Covering AI: If You Believe That the Most Serious Risks from AI Are Real, Should You Write about Anything Else?” The version I saw was a screenshot, presumably to cause me to go to Platformer in order to interact with it. I use smart software to convert screenshots into text, so the risk reduced by the screenshot was in the mind of the creator.
Here’s a statement I underlined:
The reason I’m having trouble covering AI lately is because there is such a high variance in the way that the people who have considered the question most deeply think about risk.
My recollection is that Daniel Kahneman allegedly cooked up the idea of “prospect theory.” As I understand the idea, humans are not very good when thinking about risk. In fact, some people take risks because they think that a problem can be averted. Other avoid risk to because omission is okay; for example, reporting a financial problem. Why not just leave it out and cook up a footnote? Omissions are often okay with some government authorities.
I view the AI landscape from a different angle.
First, smart software has been chugging along for many years. May I suggest you fire up a copy of Microsoft Word, use it with its default settings, and watch how words are identified, phrases underlined, and letters automatically capitalized? How about using Amazon to buy lotion. Click on the buy now button and navigate to the order page. It’s magic. Amazon has used software to perform tasks which once required a room with clerks. There are other examples. My point is that the current baloney roll is swelling from its own gaseous emissions.
Second, the magic of ChatGPT outputting summaries was available 30 years ago from Island Software. Stick in the text of an article, and the desktop system spit out an abstract. Was it good? If one were a high school student, it was. If you were building a commercial database product fraught with jargon, technical terms, and abstruse content, it was not so good. Flash forward to now. Bing, You.com, and presumably the new and improved Bard are better. Is this surprising? Nope. Thirty years of effort have gone into this task of making a summary. Am I to believe that the world will end because smart software is causing a singularity? I am not reluctant to think quantum supremacy type thoughts. I just don’t get too overwrought.
Third, using smart software and methods which have been around for centuries — yep, centuries — is a result of easy-to-use tools being available at low cost or free. I find You.com helpful; I don’t pay for it. I tried Kagi and Teva; not so useful and I won’t pay for it. Swisscows.com work reasonably well for me. Cash conserving and time saving are important. Smart software can deliver this easily and economically. When the math does not work, then I am okay with manual methods. Will the smart software take over the world and destroy me as an Econ Talk guest suggested? Sure. Maybe? Soon. What’s soon mean?
Fourth, the interest in AI, in my opinion, is a result of several factors: [a] Interesting demonstrations and applications at a time when innovation becomes buying or trying to buy a game company, [b] avoiding legal interactions due to behavioral or monopoly allegations, [c] a deteriorating economy due to the Covid and free money events, [d] frustration among users with software and systems focused on annoying, not delighting, their users; [e] the inability of certain large companies to make management decisions which do not illustrate that high school science club thinking is not appropriate for today’s business world; [f] data are available; [g] computing power is comparatively cheap; [h] software libraries, code snippets, off-the-shelf models, and related lubricants are findable and either free to use or cheap; [i] obvious inefficiencies exist so a new tool is worth a try; and [j] the lure of a bright shiny thing which could make a few people lots of money adds a bit of zest to the stew.
Therefore, I am not confused, nor am I overly concerned with those who predict home runs or end-of-world outcomes.
What about big AI brains getting fired or quitting?
Three observations:
First, outfits like Facebook and Google type companies are pretty weird and crazy places. Individuals who want to take a measured approach or who are not interested in having 20-somethings play with their mobile when contributing to a discussion should get out or get thrown out. Scared or addled or arrogant big company managers want the folks to speak the same language, to be on the same page even it the messages are written in invisible ink, encrypted, and circulated to the high school science club officers.
Second, like most technologies chock full of jargon, excitement, and the odor of crisp greenbacks, expectations are high. Reality is often able to deliver friction the cheerleaders, believers, and venture capitalists don’t want to acknowledge. That friction exists and will make its presence felt. How quickly? Maybe Bud Light quickly? Maybe Google ad practice awareness speed? Who knows? Friction just is and like gravity difficult to ignore.
Third, the confusion about AI depends upon the lenses through which one observes what’s going on. What are these lenses? My team has identified five smart software lenses. Depending on what lens is in your pair of glasses and how strong the curvatures are, you will be affected by the societal lens, the technical lens, the individual lens (that’s the certain blindness each of us has), the political lens, and the financial lens. With lots to look at, the choice of lens is important. The inability to discern what is important depends on the context existing when the AI glasses are perched on one’s nose. It is okay to be confused; unknowing adds the splash of Slap Ya Mama to my digital burrito.
Net net: Meta-reflections are a glimpse into the inner mind of a pundit, podcast star, and high-energy writer. The reality of AI is a replay of a video I saw when the Internet made online visible to many people, not just a few individuals. What’s happened to that revolution? Ads and criminal behavior. What about the mobile revolution? How has that worked out? From my point of view it creates an audience for technology which could, might, may, will, or whatever other forward forward word one wants to use. AI is going to glue together the lowest common denominator of greed with the deconstructive power of digital information. No Terminator is needed. I am used to being confused, and I am perfectly okay with the surrealistic world in which I live.
PS. We lectured two weeks ago to a distinguished group and mentioned smart software four times in two and one half hours. Why? It’s software. It has utility. It is nothing new. My prospect theory pegs artificial intelligence in the same category as online (think NASA Recon), browsing (think remote content to a local device), and portable phones (talking and doing other stuff without wires). Also, my Zepp watch stress reading is in the low 30s. No enlarged or cancerous prospect theory for me at this time.
Stephen E Arnold, May 17, 2023
The APA Zips Along Like … Like a Turtle, a Really Snappy Turtle Too
May 10, 2023
I read “American Psychology Group Issues Recommendations for Kids’ Social Media Use”. The article reports that social media is possibly, just maybe, perhaps, sort of an issue for some, a few, a handful, a teenie tiny percentage of young people. I am not sure when “social media” began. Maybe it was something called Six Degrees or Live Journal. I definitely recall the wonky weirdness of flashing MySpace pages. I do know about Orkut which if one cares to check was a big hit among a certain segment of Brazilians. The exact year is irrelevant; social media has been kicking around for about a quarter century.
Now, I learn:
The report doesn’t denounce social media, instead asserting that online social networks are “not inherently beneficial or harmful to young people,” but should be used thoughtfully. The health advisory also does not address specific social platforms, instead tackling a broad set of concerns around kids’ online lives with commonsense advice and insights compiled from broader research.
What are the data about teen suicides? What about teen depression? What about falling test scores? What about trend oddities among impressionable young people? Those data are available and easy to spot. In June 2023, another Federal agency will provide information about yet another clever way to exploit young people on social media.
Now the APA is taking a stand? Well, not really a stand, more of a general statement about what I think is one of the most destructive online application spaces available to young and old today.
How about this statement?
The APA recommends a reasonable, age-appropriate degree of “adult monitoring” through parental controls at the device and app level and urges parents to model their own healthy relationships with social media.
How many young people grow up with one parent and minimal adult monitoring? Yeah, how many? Do parents or a parent know what to monitor? Does a parent know about social media apps? Does a parent know the names of social media apps?
Impressive, APA. Now I remember why I thought Psych 101 was a total, absolute, waste of my time when I was a 17 year old fresh person at a third rate college for losers like me. My classmates — also losers — struggle to suppress laughter during the professor’s lectures. Now I am giggling at this APA position.
Sorry. Your paper and recommendations are late. You get an F.
Stephen E Arnold, May 10, 2023
AI Shocker? Automatic Indexing Does Not Work
May 8, 2023
Note: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.
I am tempted to dig into my more than 50 years of work in online and pull out a chestnut or two. l will not. Just navigate to “ChatGPT Is Powered by These Contractors Making $15 an Hour” and check out the allegedly accurate statements about the knowledge work a couple of people do.
The write up states:
… contractors have spent countless hours in the past few years teaching OpenAI’s systems to give better responses in ChatGPT.
The write up includes an interesting quote; to wit:
“We are grunt workers, but there would be no AI language systems without it,” said Savreux [an indexer tagging content for OpenAI].
I want to point out a few items germane to human indexers based on my experience with content about nuclear information, business information, health information, pharmaceutical information, and “information” information which thumbtypers call metadata:
- Human indexers, even when trained in the use of a carefully constructed controlled vocabulary, make errors, become fatigued and fall back on some favorite terms, and misunderstand the content and assign terms which will mislead when used in a query
- Source content — regardless of type — varies widely. New subjects or different spins on what seem to be known concepts mean that important nuances may be lost due to what is included in the available dataset
- New content often uses words and phrases which are difficult to understand. I try to note a few of the more colorful “new” words and bound phrases like softkill, resenteeism, charity porn, toilet track, and purity spirals, among others. In order to index a document in a way that allows one to locate it, knowing the term is helpful if there is a full text instance. If not, one needs a handle on the concept which is an index terms a system or a searcher knows to use. Relaxing the meaning (a trick of some clever outfits with snappy names) is not helpful
- Creating a training set, keeping it updated, and assembling the content artifacts is slow, expensive, and difficult. (That’s why some folks have been seeking short cuts for decades. So far, humans still become necessary.)
- Reindexing, refreshing, or updating the digital construct used to “make sense” of content objects is slow, expensive, and difficult. (Ask an Autonomy user from 1998 about retraining in order to deal with “drift.” Let me know what you find out. Hint: The same issues arise from popular mathematical procedures no matter how many buzzwords are used to explain away what happens when words, concepts, and information change.
Are there other interesting factoids about dealing with multi-type content. Sure there are. Wouldn’t it be helpful if those creating the content applied structure tags, abstracts, lists of entities and their definitions within the field or subject area of the content, and pointers to sources cited in the content object.
Let me know when blog creators, PR professionals, and TikTok artists embrace this extra work.
Pop quiz: When was the last time you used a controlled vocabulary classification code to disambiguate airplane terminal, computer terminal, and terminal disease? How does smart software do this, pray tell? If the write up and my experience are on the same wave length (not surfing wave but frequency wave), a subject matter expert, trained index professional, or software smarter than today’s smart software are needed.
Stephen E Arnold, May 8, 2023
Digital Tech Journalism Killed by a Digital Elephant
May 4, 2023
Note: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.
I read a labored explanation, analysis, and rhetorical howl from Slate.com. The article is “Digital Media’s Original Sin: The Big Tech Bubble Burst and the News Industry Got Splattered with Shrapnel.” The article states:
For years, the tech industry has propped up digital journalism with advertising revenue, venture capital injections, and far-reaching social platforms.
My view is that the reason for the problem in digital tech journalism is the elephant. When electronic information flows, it acts in a way similar to water eroding soil. In short, flows of electronic information have what I call a “deconstructive element.” The “information business” once consisted of discrete platforms, essentially isolated by choice and by accident. Who in your immediate locale pays attention to the information published in the American Journal of Mathematics? Who reads Craigslist for listings of low-ball vacation rentals near Alex Murdaugh’s “estate”?
Convert this content to digital form and dump the physical form of the data. Then live in a dream world in which those who want the information will flock to a specific digital destination and pay big money for the one story or the privilege of browsing information which may or may not be accurate. Slate points out that it did not work out.
But what’s the elephant? Digital information to people today is like water to the goldfish in a bowl. It is just there.
The elephant was spawned by a few outfits which figured out that paying money to put content in front of eyeballs. The elephant grew and developed new capabilities; for example, the “pay to play” model of GoTo.com morphed into Overture.com and became something Yahoo.com thought would be super duper. However, the Google was inspired by “pay to play” and had the technical ability to create a system for creating a market from traffic, charging people to put content in front of the eyeballs, and charge anyone in the enabling chain money to use the Google system.
The combination of digital flows’ deconstructive operation plus the quasi-monopolization of online advertising death lethal blows to the crowd Slate addresses. Now the elephant has morphed again, and it is stomping around in the space defined by TikTok. A visual medium with advertising poses a threat to the remaining information producers as well as to Google itself.
The elephant is not immortal. But right now no group is armed with Mossberg Patriot Laminate Marinecotes and the skill to kill the elephant. Electronic information gulping advertising revenue may prove to be harder to kill than a cockroach. Maybe that’s why most people ask, “What elephant?”
Stephen E Arnold, May 4, 2023
Libraries: Who Needs Them? Perhaps Everyone
May 3, 2023
Note: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.
How dare libraries try to make the works they purchase more easily accessible to their patrons! The Nation ponders, “When You Buy a Book, You Can Loan It to Anyone. This Judge Says Libraries Can’t. Why Not?” The case was brought before the U.S. District Court in Manhattan by four publishers unhappy with the Internet Archive’s (IA) controlled digital lending (CDL) program. We learn the IA does plan to appeal the decision. Writer Michelle M. Wu explains:
“At issue was whether a library could legally digitize the books it already owned and lend the digital copies in place of the print. The IA maintained that it could, as long as it lent only the same number of copies it owned and locked down the digital copies so that a borrower could not copy or redistribute them. It would be doing what libraries had always done, lend books—just in a different format. The publishers, on the other hand, asserted that CDL infringed on authors’ copyrights, making unauthorized copies and sharing these with libraries and borrowers, thereby depriving the authors and publishers of rightful e-book sales. They viewed CDL as piracy. While Judge John G. Koeltl’s opinion addressed many issues, all his reasoning was based on one assumption: that copyright primarily is about authors’ and publishers’ right to profit. Despite the pervasiveness of this belief, the history of copyright tells us something different.”
Wu recounts copyright’s evolution from a means to promote the sharing of knowledge to a way for publishers to rake in every possible dime. The shift was driven by a series of developments in technology. In the 1980s, the new ability to record content to video tape upset Hollywood studios. Apparently, being able to (re)watch a show after its initial broadcast was so beyond the pale a lawsuit was required. Later, Internet-based innovations prompted more legal proceedings. On the other hand, tools evolved that enabled publishers to enforce their interpretation of copyright, no judicial review required. Wu asserts:
“Increasing the impact on the end user, publishers—not booksellers or authors—now control prices and access. They can charge libraries multiple times what they charge an individual and bill them repeatedly for the same content. They can limit the number of copies a library buys, or even refuse to sell e-books to libraries at all. Such actions ultimately reduce the amount of content that libraries can provide to their readers.”
So that is how the original intention of copyright law has been turned on its head. And how publishers are undermining the whole purpose of libraries, which are valiantly trying to keep pace with technology. Perhaps the IA will win it’s appeal and the valuable CDL program will be allowed to continue. Either way, their litigious history suggests publishers will keep fighting for control over content.
Cynthia Murrell, May 3, 2023
TikTok: An App for Mind Control?
March 29, 2023
I read “TikTok Is Part of China’s Cognitive Warfare Campaign.” The write up is an opinion. Before I suggest that the write is missing the big picture, let me highlight what I think sums up the argument:
While a TikTok ban may take out the first and fattest mole, it fails to contend with the wider shift to cognitive warfare as the sixth domain of military operations under way, which includes China’s influence campaigns on TikTok, a mass collection of personal and biometric data from American citizens and their race to develop weapons that could one day directly assault or disable human minds.
The problem for me is that I think the “mind control” angle is just one weapon in a specific application environment. The Middle Kingdom is working like Type A citizen farmers in these strike zones:
- Financial. The objective is to get on the renminbi bus and off the donkey cart dollar.
- Physical. The efficacy of certain pathogens is familiar to anyone who had an opportunity to wear a mask and stay home for a year or two.
- Political. The “deal” between two outstanding nation states in the Middle East is a signal I noted.
- Technological. The Huawei superwatch, the steady progress in microprocessor engineering, and those phone-home electric vehicles are significant developments.
- Social. Western democracies may not be embracing China-style methods, but some countries like India are definitely feeling the vibe for total control of the Internet.
The Guardian — may the digital overlords smile on the “real” news organization’s JavaScript which reminds how many Guardian articles I read since the “bug” was placed on my computer — gets part of the story correct. Hopefully the editors will cover the other aspects of the Chinese initiative.
TikTok, not the main event. Plus, it does connect to WiFi, Congressperson.
Stephen E Arnold, March 29, 2023
Negative News Gets Attention: Who Knew? Err. Everyone in TV News
March 21, 2023
I love academic studies. I have a friend who worked in television news in New York before he was lured to the Courier Journal’s video operation. I asked him how news was prioritized. His answer: “If it bleeds, it leads.” I think he told me this in 1980. I called him and asked when TV news producers knew about the “lead, bleed” angle. His answer, “Since the first ratings study.”
Now I know the decades old truism is — well — true. No film at 11 for this insight.
If you want a more professional analysis of my friend who grew up in Brooklyn, navigate to “Negativity Drives Online News Consumption.” Feel free to substitute any media type for “online.”
Here’s a statement I found interesting:
Online media is important for society in informing and shaping opinions, hence raising the question of what drives online news consumption.
Ah, who knew?
My takeaway from the write up is basic: If smart software ingests that which is online or in other media, that smart software will “discover” or “recurse” to the “lead, bleed” idea. Do I hear a stochastic parrot squawking? OSINT issue? Yep.
Stephen E Arnold, March 21, 2023
Google and Its Puzzles: Insiders Only, Please
December 26, 2022
ProPublica made available an article of some importance in my opinion. “Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire” walks through the intentional, quite specific engineering of its crucial advertising system to maximize revenue and befuddle (is “defraud” a synonym?) advertisers. I was asked more than a decade ago to do a presentation of my team’s research into Google’s advertising methodology. I declined. At that time, I was doing some consulting work for a company I am not permitted to name. That contract stipulated that I would not talk about a certain firm’s business technologies. I signed because… money.
The ProPublica essay does the revealing about what is presented as a duplicitous, underhanded, and probably illegal business process subsystem. I don’t have to present any of the information I have gathered over the years. I can cite this important article and point out several rocks which the capable writers at ProPublica either did not notice or flipped them over and concluded, “Nah, nothing to see here.”
I urge you to do two things. First, read the ProPublica write up. Number Two: Print it out. My hunch is that it may be disappeared or become quite difficult to find at some point in the future. Why? Ah, grasshopper, that is a question easily answered by the managers who set up Foundem and who were stomped by Googzilla. Alternatively you could chase down a person at the French government tax authority and ask, “Why were French tax forms not findable via a Google search for several years.” These individuals might have the information you need. Shifting gears: Ask Magix, the software company responsible for Sony Vegas why cracks for the software appear in YouTube videos. If you use your imagination, you will come up with ideas for gathering first person information about the lovable online advertising company’s systems and methods. Hint: Look up Dr. Timnit Gebru and inquire about her interactions with one of Google chief scientists. I guarantee that a useful anecdote will bubble up.
So what’s in the write up. Let me highlight a main point and then cite a handful of interesting statements in the article.
What is the main point? In my opinion, ProPublica’s write up says, “The GOOG maximizes its return at the expense of the advertisers and of the users.”
Who knew? Not me. I think the Alphabet Google YouTube DeepMind outfit is the most wonderfulest company in the world. Remember: You heard this here first. I have a priceless Google mouse pad too.
Consider these three statements from the essay. First, Google lingo is interesting:
Google spokesperson Michael Aciman said the company uses a combination of human oversight, automation and self-serve tools to protect ad buyers and said publisher confidentiality is not associated with abuse or low quality.
The idea is that Google is interested in using a hybrid method to protect ad buyers. Plus there is a difference between publishers and confidentiality. I find it interesting that instead of talking about [a] the ads themselves (porn, drugs, etc.), [b] the buyers of advertising which is a distinct industry dependent upon Google for revenue, [c] the companies who want to get their message in front of people allegedly interested in the product of service, or [d] the user of search or some other Google service. Google wants to “protect ad buyers.” And what about the others I have identified? Google doesn’t care. Logical sure but doesn’t Google have the other entities in mind? That’s a question regulators should have asked and had answered after Google settle the litigation with Yahoo over advertising technology, at the time of Google’s acquisition of Oingo (Applied Semantics), or at the time Google acquired DoubleClick. In my opinion, much of the ProPublica write up operates in a neverland of weird Google speak, not the reality of harvesting money from those largely in the dark about what’s happening in the business processes.
Second, consider this statement:
we matched 70% of the accounts in Google’s ad sellers list to one or more domains or apps, more than any dataset ProPublica is aware of. But we couldn’t find all of Google’s publisher partners. What we did find was a system so large, secretive and bafflingly complex that it proved impossible to uncover everyone Google works with and where it’s sending advertisers’ money.
The passage seems to suggest that Google’s engineers went beyond clever and ventured into the murky acreage of intentional obfuscation. It seems as if Google wanted to be able to consume advertising budgets without any entity having the ability to determine [a] if the ad were displayed in a suitable context; that is, did the advertiser’s message match the needs of the user to who the ad was shown. And [b] was the ad appropriate even if it contained words and phrases on Google’s unofficial stop word lists. (If you have not see these, send an email to benkent2020 at yahoo dot com and one of my team will email you some of the more interesting words that guarantee Google’s somewhat lax processes will definitely try to block. If a word is not on a Google stop list, then the messages will probably be displayed. Remember: As Google terminates six percent of its staff, some of those humans presumably will not be able to review ads per item one above. And [c] note the word “bafflingly”. The focus of much Google engineering over the last 15 years has been to build competitive barriers, extent the monopoly function with “partners”, and double talk in order to keep regulators and curious Congressional people away. That’s my take on this passage.
Now for the third passage I will cite:
…we uncovered scores of previously unreported peddlers of pirated content, porn and fake audiences that take advantage of Google’s lax oversight to rake in revenue.
I don’t need to say much more about this statement that look at and think about pirated content (copyright), porn (illegal content in some jurisdictions) and fake audiences (cyber fraud). Does this statement suggest that Google is a criminal enterprise? That’s a good question.
I have some high level observations about this excellent article in ProPublica. I offer these in the hope that ProPublica will explore some of these topics or an enterprising graduate student will consider the statements and do some digging.
- Why is Google unable to manage its staff? This is an important question because the ad behaviors described in the ProPublica article are the result of executive compensation plans and incentives. Are employees rewarded for implementing operations that further “soft” fraud or worse?
- How will Google operate in a more fragmented, more regulated environment? Is one possible behavior a refusal to modify the guiding hand of compensation and incentive programs away from generating more and more money within external constraints? My hunch is that Google will do whatever is necessary to build its revenue.
- What mechanisms exist or will be implemented to keep Google’s automated systems operating in a legal, ethical way?
Net net: Finally, after decades of craziness about how wonderful Googzilla is, more critical research is appearing. Is it too little and too late? In my view, yes.
Stephen E Arnold, December 26, 2022
The Internet: Cue the Music. Hit It, Regrets, I Have Had a Few
December 21, 2022
I have been around online for a few years. I know some folks who were involved in creating what is called “the Internet.” I watched one of these luminaries unbutton his shirt and display a tee with the message, “TCP on everything.” Cute, cute, indeed. (I had the task of introducing this individual only to watch the disrobing and the P on everything joke. Tip: It was not a joke.)
Imagine my reaction when I read “Inventor of the World Wide Web Wants Us to Reclaim Our Data from Tech Giants.” The write up states:
…in an era of growing concern over privacy, he believes it’s time for us to reclaim our personal data.
Who wants this? Tim Berners-Lee and a startup. Content marketing or a sincere effort to derail the core functionality of ad trackers, beacons, cookies which expire in 99 years, etc., etc.
The article reports:
Berners-Lee hopes his platform will give control back to internet users. “I think the public has been concerned about privacy — the fact that these platforms have a huge amount of data, and they abuse it,” he says. “But I think what they’re missing sometimes is the lack of empowerment. You need to get back to a situation where you have autonomy, you have control of all your data.”
The idea is that Web 3 will deliver a different reality.
Do you remember this lyric:
Yes, there were times I’m sure you knew
When I bit off more than I could chew
But through it all, when there was doubt
I ate it up and spit it out
I faced it all and I stood tall and did it my way.
The my becomes big tech, and it is the information highway. There’s no exit, no turnaround, and no real chance of change before I log off for the final time.
Yeah, digital regrets. How’s that working out at Amazon, Facebook, Google, Twitter, and Microsoft among others? Unintended consequences and now the visionaries are standing tall on piles of money and data.
Change? Sure, right away.
Stephen E Arnold, December 21, 2022
TikTok Explained without Mentioning Regulation and US Education Failings
December 19, 2022
I am not into TikTok. I enjoy reading analyses of TikTok by individuals who are not engaged in law enforcement, crime analysis, and intelligence work for the US and its allies. Most of these deep dives are entertaining because they miss the obvious: Hoovering data from users for strategic and tactical information weaponization and information operations. I assume that makes me a party pooper, particularly among those who are into the mobile experience. I recall laughing out loud when I listened to a podcast featuring a Silicon Valley news type explaining that TikTok was no big deal. Ho ho ho.
I read this morning (December 17, 2022, 530 am US Eastern) “TikTok’s Secret Sauce.” The write up explains insights gleaned from “a project studying algorithmic amplification and distortion.” Quotes from the write up are in italic to differentiate them from my comments.
I learned:
… the average ratio of hearts to views on TikTok is roughly 5%. People are just not that predictable.
Okay, people are not predictable. May I suggest spending some time with the publicly available information on the Recorded Future Web site? Google and In-Q-Tel were early supporters of this company. The firm’s predictive analytics rely, in part, that people are creatures of habits. Useful information emerges from these types of analyses. In fact, most intelware does, and this includes specialists in other countries, including some not allied with the US.
I learned:
Exploration explains why there are an unending variety of incredibly weird niches on TikTok: the app manages to connect those creators to their niche audiences.
Let’s think in terms of unarticulated needs and desires. TikTok makes it possible for that which is not stated to emerge from user behavior. Feedback ensures that skinny girls and diets that deliver thinness get in front of certain individuals. Feedback is good and finding content that reveals more of the user’s psychographic footprint useful. Why? Manipulation, identification of individuals with certain behavior fingerprints, and amplification of certain messaging. Yep, useful.
I learned:
More generally, in AI applications, the sophistication of the algorithm is rarely the limiting factor.
Interesting. Perhaps the function of TikTok is just obvious. It, in my opinion, so obvious that it is overlooked. In high school more than a half century ago, I recall our class having to read “The Purloined Letter” by that sporty writing Edgar Allan Poe. The main idea is that the obvious is overlooked.
In some countries — might TikTok’s home base be an example — certain actions are obvious and then ignored or misunderstood. TikTok is that type of product. Now, after years of availability, experts are asking questions and digging into the service.
The limiting factor is a failure to understand how online information and services can be weaponized, deliver directed harm, and be viewed as a harmless time waster. Is it too late? Maybe not, but I get a kick out of the reactions of experts to what is as clear and straightforward as driving a vehicle over a mostly clueless pedestrian or ordering spicy regional cuisine without understanding the concept of hot.
Stephen E Arnold, December 19, 2022
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