Endeca Moves toward Video Search
April 22, 2010
I am putting the finishing touches on Google Beyond Text and came across a news release from Endeca with the catchy title “Endeca Extend Partner Program Adds Leading Video Search Software Vendors”. I was intrigued and partly because I could not figure out the “extend” and “video search” notions. The idea seems to be a good one. With interest in non text content drifting upwards, Endeca is taking steps to allow its McKinley search platform to process video objects. According to the release:
Inaugural Endeca Extend partners in the video search category include 3Play Media, Brightcove and Nexidia. The majority of video and audio files do not have highly attributed meta-data surrounding them. However, through the Endeca Extend program, Endeca and its partners allow customers to use extracted meta-data and high quality, time-synchronized transcripts to increase search recall for audio and video content, and provide new facets for Guided Navigation, cluster related topics, offer landing pages, and improve search relevancy. Endeca customers can easily run their data through an Endeca Extend partner solution, extract additional meta-data elements or transcripts from the most common audio and video file formats and append that information to the original content. Through the partner solutions, search and navigation results will also offer segment-specific playback capabilities for audio and video content. This lowers the integration costs and adds significant structure to the content to enhance the overall user experience. The pre-built integrations allow joint customers the ability to implement best-of-breed technologies without sacrificing ease of integration.
Will Endeca gain traction in the fiercely competitive video search sector? Many organizations put their videos on YouTube and link to them. The pointers and description of the video are text descriptions of the videos. The SEO crowd is chattering about the usefulness of videos and descriptions of them in a Google PageRank effort. We are not too sure about the SEO angle, but we know video is hot for the under 25 crowd.
In our experience, talking about integration of video content and implementing video search can be one of those management tasks where slips between cup and lip can occur. More information is available directly from Endeca at www.endeca.com.
Stephen E Arnold, April 22, 2010
Unsponsored post.
Search Marketing Losing Effectiveness
April 21, 2010
My feedreader yielded an article called “Atlanta Marketing Research Company Reports Marketing Metrics Show Declining Success.” Lousy economy. Inflated specious claims. Meaningless glory words. Yep, marketing at its finest. The write up (if it is still online by the time you read this post) documents some of the dull edges of today’s marketing methods. The source is an outfit called Polaris Marketing Research and the write up provides some interesting factoids, largely out of context, I wish to note. Nevertheless, several are suggestive and triggered my thinking about the reliance on newer forms of marketing.
Here are the three factoids that caught my attention:
- “The Marketing Science Institute (msi.org) reports that a 100% increase in advertising expenditures yields a 1% increase in sales.”
- “The University of Michigan (umich.edu) has discovered that customer satisfaction has fallen below 77%”
- “The MMA (mmaglobal.org/favicon.ico) finds that $54 are returned for every $100 invested in advertising. Further, taking Consumer Package Goods (CPG) advertising expenditures out of the measurement yields a return of $87 for an investment of $100 in all other types of advertising.”
Assume these factoids are reasonably accurate. My thoughts about search and content processing ran along this path:
First, the hyperbole and freneticism that I perceive may be an example of vendors’ inability to find prospects and make sales. If the problem persists, then the noise in the search and content processing sector will go up. I find that some of the search vendors see salvation in more public relations, more spending for azure chip consultants, and more churning of their sales managers. If the factoids from Polaris are accurate, results will be difficult to deliver.
Second, the notion of spending more on marketing may be incorrect. The choking off of technical investment and the elimination of old fashioned interest in a customer will accelerate problems in sales and marketing. Jumping off a roller coaster is tough, but the present marketing thrill ride is a closed loop and may become less enjoyable with each cycle.
Third, spending more on marketing may not increase sales. More marketing means more costs which may increase the financial pressure on search and content processing companies.
In the last few weeks, I have gathered some interesting information about the problems some search and content processing companies are experiencing. The issues range from somewhat wild and crazy “mergers” to investing in trade show exhibits, hoping that conference organizers can deliver qualified buyers with checkbooks.
My view is that the economic challenges that roil certain markets may be abating in some niches. However, search and content processing is beginning to run into headwinds caused by larger firms treating search and content processing as an add in or a utility. Examples include Microsoft’s forceful approach with the Fast ESP system and SAS’s stepped up push in text analytics.
What can most of the 300 vendors of search and content processing systems do? I have some ideas, but I don’t have answers. The upside is that the Polaris factoids are wrong and my preliminary thinking is skewed into the rain shower, not the sunny day. Marketing has not lost its effectiveness and pays off for those who have mastered the art. The downside is that the Polaris factoids are correct. Maybe the future belongs to those who come at search and content processing in a fresh, imaginative way?
An even larger thunderstorm may be building for text content. In a world in which audio and video seem to be outpacing text, what’s the role of key word search and online marketing tied to words? Incumbents in key word search advertising may face a shrinking or at least more reluctant market.
Stephen E Arnold, April 20, 2010
Unsponsored post.
Eclectic List of Semantic Tools
April 20, 2010
I reviewed a list of semantic tools in the write up “Brown Bag Lunch: Methods for Semantic Discovery, Annotation and Mediation”. If you want a list of links to help orient you to the varied, interesting world of semantics, take a peek at the table in this article. I noted some unusual and possibly incorrect entries, but on the whole you will find the information in the table thought provoking. The list begins below the somewhat intimidating diagram of a semantic process.
Stephen E Arnold, April 20, 2010
Lexalytics Reaches for the Cloud
April 20, 2010
Reaching out to a varied audience of users, Lexalytics Web Service can augment brand/reputation management by providing advanced text analytics from a variety of sources.
PRWeb reports in their article, “Lexalytics Unveils Lexascope Web Service for Social Media & Sentiment Analysis” that this new service works easily and inexpensively from the get go to integrate Lexalytics’ sentiment analysis, entity extraction, and thematic analysis directly into the user’s own business intelligence applications. According to Seth Redmore, vice president of products, “If it’s text, and it’s English, we can read it and add value to it.”
Targeting three different types of audiences, Lexalytics is looking at larger enterprises with specific, “point” text analytics problems they need to address; companies that are providing specific media and reputation management service; and companies who want to add value to the content that they are distributing. In short, this Web services provides an extremely quick analysis of thousands of documents; the work of many, many humans.
Melody K. Smith, April 20, 2010
Note: Post was not sponsored.
Facebook Global Growth
April 19, 2010
Facebook is not into search. Facebook is into a new space where “friends” do the work of some search and retrieval tasks. I urge you to read “Is Facebook Becoming the Whole World’s Social Network?” The most useful part of the write up is the table showing one month’s changes in 10 countries. These data suggest that Facebook may be doing to Google what Google did to incumbent Web search systems, if the data hold up.
Stephen E Arnold, April 17, 2010
A freebie.
Zoogma Targets Buried Treasure
April 18, 2010
CMSwire recently reported that “Zoogma, An Automated Intelligence-Gathering and Analysis Platform” is attempting to track all the unstructured content lurking in the corners of every enterprise content management system. Much like a detective, it does this by detecting and deciphering clues to make the data findable. A number of companies are entering this “intelligence” sector, including Fetch Technologies and Kapow Tech. Using Natural Language Processing (NLP), Zoogma collects information from web scrapers, databases and other repositories, stores that information, analyzes it and delivers it through a web services interface. According to Alex Emmermann, general manager of Cormine Intelligent Data, “While keywords help you find what you know, Zoogma is specifically geared towards finding what you don’t know.” Zoogma reportedly can plug in to many enterprise content management systems, but specific names have not been released. Currently there is little feedback to indicate whether Zoogma works as claimed; only time will tell.
Melody K. Smith, April 18, 2010
Note: Post was not sponsored.
Arnold Keynote about Google Technology Excites Young PhDs
April 18, 2010
On April 15, 2010, Stephen E Arnold addressed an audience of 250 people at Slovenia’s annual technology conference. Here’s a picture of Mr. Arnold pointing out that Lady Gaga had one of the most popular videos on YouTube.com.
The other picture shows Mr. Arnold cornered by a large group of PhD students who were disappointed that Mr. Arnold did not make the PowerPoint presentation available on this ArnoldIT.com, which allegedly provides one click access to his public presentations.
Mr. Arnold eluded these young wizards and sought refuge in Trieste, Italy, prior to returning to rural Kentucky on April 16, 2010. He enjoyed his visit to Slovenia, saying, “I get the same reaction to my lectures wherever I go.”
Filed by Donald Anderson, April 18, 2010
Mr. Arnold paid for this write up.
Idiomax Translation Software
April 17, 2010
Document translation is not a cheap endeavor, but something that almost all organizations need to do at one time or another. IdiomaX has released a translation software package that is efficient and affordable; two things that are always a plus.
Their software suite consists of five products: IdiomaX Translator, IdiomaX Office Translator, IdiomaX E-Mail Translator, IdiomaX Web Translator, and IdiomaX Translation Assistant. All the products can translate in English, Spanish, French and Italian and is downloadable for only $149.95. Even better, they offer a mobile application so you are always prepared regardless of your location. The Nokia smartphone translator package can be downloaded for $59.95.
In specialized businesses, such as healthcare or information technology, there are complex terminologies that are often difficult to understand, even in your first language. The IdiomaX Translation Suite includes specialized medical and computing dictionaries to help navigate those waters as well.
Melody K. Smith, April 17, 2010
Note: Post was not sponsored.
DomainWhiz Identifies Potential Domain Names
April 17, 2010
Need a nifty domain name? You can try DomainWhiz.net’s new search utility. I learned about the system in “DomainWhiz Introduces Doman Name Search Tool.” The idea is that the system makes it easier to locate potential domain names. The write up said:
DomainWhiz’ domain name search technology is supported by Natural Language Processing technology that has the ability to generate alternative names that are either synonymous with or highly relevant to keywords entered by an end user. The technology goes one step further by checking the availability of each alternative name, and notes its availability, expiration date or whether it is up for sale. The service is available now in English and the alternative names that come up are SEO friendly.
You can give the system a test drive at http://domainwhiz.net/. When you locate a suitable name, a click on the “pricing” links sends you to GoDaddy.com.
DomainWhiz says:
DomainWhiz combines the power of machine learning techniques, large natural language databases, and manually crafted linguistic rules to search the vast space of Semantic Network and extract only those domains that the end user intends to search.
Applied Semantics (formerly Oingo) offered similar capabilities to licensees prior to the firm’s acquisition by Google. Other domain registrars offer similar functions; for example, Register.com. If my memory serves me, Oingo / Applied Semantics offered a similar service via its licensees before the company was gobbled by Google and lashed to advertising tasks.
Stephen E Arnold, April 17, 2010
An unsponsored post.
Do Flawed Decisions Flow from Research Methods?
April 16, 2010
“PRWeek/PR Newswire Media Survey Finds Digital Divide Between Journalists and Bloggers” presented some interesting data about online research. For me,the key points were expressed in this passage:
Among the total respondents, the use of blogs and social networks for research increased significantly in 2010 as compared to 2009. However this spike appears to be skewed by online magazine/news reporters and bloggers. While 91 percent of bloggers and 68 percent of online reporters “always” or “sometimes” use blogs for research, only 35 percent of newspaper and 38 percent of print magazine journalists followed suit. This divergence was also seen when using social networks for research. Overall, 33 percent of respondents indicated using such news sources, but 48 percent of bloggers used social networks, compared to just 31 percent of newspaper reporters and 27 percent of print magazine reporters.
What troubles me is that there seems to be little or no interest in traditional library research. Couple these data with the information in “Armed With Information, People Make Poor Choices, Study Finds” and the roots of some of the ungovernable situations may be poking through the cheerleading for “going digital”.
Stephen E Arnold, April 15, 2010
A freebie.
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