Stupid Enterprise Search Promotions

July 6, 2020

Check out these incredibly silly pitches for the same market study about enterprise search:

image

This is an example of search engine optimization gaming the Google Alert system. Ridiculous SEO play and a ridiculous report.

The offending company appears to be:

Advance Market Analytics

Shameful.

Stephen E Arnold, July 6, 2020

New Arnold-Steele Discussion: Findability Is Terrible

May 7, 2020

Robert David Steele, a former CIA professional, stored a video of our recent discussion about finding open source information. The main point is that findability has degraded to the point that results are generally useless. Bing, Google, and other ad-supported systems have abandoned precision and relevance. Search results are a dog’s breakfast. To view the findabiity discussion, navigate to this link. The video was produced by Mr. Steele.

Stephen E Arnold, May 7, 2020

Dig.ccMixter for Royalty-Free Tunes

April 22, 2020

Here is a resource that makers (and aspiring makers) of video content and games will want to bookmark. CCMixter is an online community where musicians share their work through creative commons licenses. Dig.ccMixter is our search portal into that content, free to download and use even for commercial purposes. Scrolling down reveals three categories: instrumental music for film & video; free music for commercial projects; and music for video games. Clicking the “Dig!” button leads to a keyword search page, where you can search by attributes like genre, mood, and instruments. The site’s About page, titled Yea, But Is It Legal? explains:

“This is a community music remixing site featuring remixes and samples licensed under Creative Commons licenses. Music on this site is licensed under a Creative Commons license. You are free to download and sample from music on this site and share the results with anyone, anywhere, anytime. Some songs might have certain restrictions, depending on their specific licenses. Each submission is marked clearly with the license that applies to it.”

So there you have it—a free source of music for your projects, even ones you intend to profit from. All you have to do is give credit where credit is due.

Interestingly, developers can also access the site’s ccHost Query API. We’re told:

“The ccHost Query API is an open, publicly available interface that is available for public use, especially by 3rd party websites, mobile applications, smart TV appliances and any other network connected device. We here at ccMixter use it to help expose the artists that upload their Creative Commons licensed music to audiences that otherwise would not have access to. The API and software implementation is owned by ArtIsTech Media under a license agreement with Creative Commons. The music itself is owned by the individual artists that uploaded it to the site and agree, through the Creative Commons licenses to share the music through this mechanism.”

Bing, Google, and Yandex are not suited for some types of music search. Enter Dig.cc Mixter. Applause, please.

Cynthia Murrell, April 22, 2020

Google: Help the GOOG Find Your Business with the Help of Search Engine Optimization

July 11, 2019

One can buy Google ads. That may help.  But if you just want to create a listing for your business, you may have to do a bit of work. If your business does not come up in a Google query, that business may be missing out on sales. That’s called leaving money on the table. Not much fun DarkCyber thinks.

Well, there’s a fix. Just point your browser to this write up:

What do you do if Google My Business doesn’t understand your business? Pop-up shops, mobile by design, are legitimate businesses but Google has no easy way to help you find them.

No kidding. That an SEO friendly title.

The write up points out this easy fix:

Fortunately, Google has been helpful in working with us to find a solution, which shows that Google is flexible and willing to evolve. As more companies adopt business models shorn of permanent locations, the bigger question is how will Google adapt over time? If you are one such business, you may need an advocate to work with Google – but it’s worth trying. Google, to its credit, watches for patterns of behavior among its users and adapts. It behooves Google to provide the best experience to its users, and if more of its users are struggling to find businesses, Google will adapt rather than lose them to another ecosystem.

Yep, Google is helpful. But not as helpful as hiring an SEO expert. There’s nothing like a “real” news story with substantive information. Fascinating. As Google’s results become less and less relevant to a user’s query, the SEO crowd wants to ensure that your business can be found even if the query is not relevant to your business. That’s just “good” business in SEO land.

Stephen E Arnold, July 11, 2019

Build an Alternative Google: How To Wanted

April 6, 2018

Hacker News presented an interesting question, “How would you build an internet scale web crawler?” We have been talking with companies which have developed Internet search systems that are not available for free Web search. Those conversations have produced some fascinating information. Some of the data will be included in my upcoming lecture for a government agency and then in my two presentations at the June 2018 Telestrategies ISS Conference in Prague.

What was interesting about this question was the few people responded. That is interesting because my team’s research for my new presentations on deanonymizing encrypted chat and deanonymizing digital currency transactions pivot on comprehensive Internet indexing. In fact, more companies are indexing the Internet content than at any time in the last 10 years.

The second issue the post triggered was a realization that only a handful of people jumped on the topic. This low response to the question in itself is interesting. With more activity in indexing, why aren’t more people helping out JustinGarrson? That’s a question worth thinking about.

Third, one of the responses to the Hacker News question was a pointer to the YaCy.net open source project. We once included this technology in our Internet Research for Law Enforcement training program. My recollection of the system is fuzzy, so I will get one of my team to take at look.

The final thought the Hacker News’ story triggered was, “Have people just accepted Bing, Google, Qwant, and a handful of metasearch systems as too dominant to challenge?” My view is that an opportunity exists to create a public facing Internet search and retrieval system. The reason? Outstanding alternatives to Bing, Google, and Qwant are available for those who qualify as customers and who are willing to pay the license fees.

My hunch is that just as enterprise search has coalesced around the open source Lucene/Solr technologies, free Web search has become “game over” because the ad supported model has won.

The problem, of course, is that a person looking for information usually does not realize that free Web search results are neither comprehensive, timely, or objective.

I hope individuals like JustinGarrison get the information needed to seize an opportunity in Internet search.

Stephen E Arnold, April 6, 2018

SEO Tips for Featured Snippets

March 26, 2018

We like Google’s Featured Snippets feature, at least when the information it serves up is relevant to the query. That is the tool that places text from, and links to, a site that (ideally) answers the user’s question at the top of search results. Naturally, Search Engine Optimization pros want their clients’ sites to grace these answer boxes as often as possible. That is the idea behind VolumeNine’s blog post, “Featured Snippets in Search: An Overview.” Writer Megan Duffy sees Featured Snippets as an opportunity for those already well-positioned in the search rankings. She explains,

There’s no debate that holding the primary spot on a search engine results page helps drive a ton of traffic. But it takes a long, disciplined approach to climb to the top of an organic search result. The featured snippet provides a bit of a shortcut. The featured snippet is an opportunity for any page ranked in the top ten of results to jump straight to the top with less effort compared to building a page’s search rank from, for example, from eighth to first. Having a featured snippet effectively puts you at search result zero and allows your business to earn traffic as the top search result.

Duffy goes on to make recommendations for maximizing one’s chances of being picked for that Snippet spot. To her credit, she emphasizes that good content is key; we like to see that is still a consideration.

Cynthia Murrell, March 26, 2018

Million Short: A Metasearch Option

March 22, 2018

An interview at Forbes delves into the story behind Million Short, an alternative to Google for Internet Search. As concerns grow about online privacy, information accuracy, and filter bubbles, options that grant the user more control appeal to many. Contributor Julian Mitchell interviews Million Short founder and CEO Sanjay Arora in his piece, “This Search Engine Startup Helps You Find What Google Is Missing.” Mitchell informs us:

Founded in 2012, Million Short is an innovative search engine that takes a new and focused approach to organizing, accessing, and discovering data on the internet. The Toronto-based company aims to provide greater choices to users seeking information by magnifying the public’s access to data online. Cutting through the clutter of popular searches, most-viewed sites and sponsored suggestions, Million Short allows users to remove up to the top one million sites from the search set. Removing ‘an entire slice of the web’, the company hopes to balance the playing field for sites that may be new, suffer from poor SEO, have competitive keywords, or operate a small marketing budget. Million Short Founder and CEO Sanjay Arora shares the vision behind his company, overthrowing Google’s search engine monopoly, and his insight into the future of finding information online.

The subsequent interview gets into details, like Arora’s original motivation for creating Million Short—Search is too important to be dominated by a just few companies, he insists. The pair explores both advantages and challenges the company has seen, as well as a look to the future. See the article for more.

Cynthia Murrell, March 22, 2018

New SEO Predictions May Just Be Spot On

March 7, 2018

What will 2018 bring us? If the past twelve months were any indication, we have no idea what will hit next. However, that doesn’t stop the experts from trying to cash in on their Nostradamus abilities. Some of them actually sound pretty plausible, like Search Engine Journal article, “47 Experts on the Top SEO Trends For 2018.”

There are some real longshots on the list, but also some really insightful thoughts like:

In 2018 there will be an even bigger focus on machine learning and “SEO from data.” Of course, the amplification side of things will continue to integrate increasingly with genuine public relations exercises rather than shallow-relationship link building, which will become increasingly easy to detect by search engines.

 

Something which was troubling about 2017, and as we head into 2018, is the new wave of organizations merely bolting on SEO as a service without any real appreciation of structuring site architectures and content for both humans and search engine understanding. While social media is absolutely essential as a means of reaching influencers and disrupting a conversation to gain traction, grow trust and positive sentiment, those who do not take the time to learn about how information is extracted for search too may be disappointed.

We especially agree with how the importance of SEO will grow in the new year. Innovative organizations are finding amazing new ways to manipulate the data and we don’t expect that to stop. It’ll be interesting to see where we stand twelve months from now.

Patrick Roland, March 7, 2018

Multi-purpose Search Tool Is Like Magic

March 2, 2018

The Internet of things has evolved from an entertaining gimmick to instantly access information to an indispensable tool for daily life.  Search engines like Google and Duckduckgo make searching the Internet simple, but in closed systems like databases and storage silos, searching is still complicated.  Usually, individual systems have their own out-of-the-box search engines, but its accuracy is so-so.  Cloud computing complicates search even more.  Instead of searching just one system, cloud computing requires search software that can handle multiple systems at once.  The search technology is out there, but can it really perform as well as Google or even DuckDuckGo?

The Code Project wrote about a new, multi-faceted search tool in the post, “Multidatabase Text Search Tool.”   Searching text in all files across many systems is one of the most complicated procedures for a search engine, especially if you want accuracy and curated results. That is what DBTextFinder was developed for:

DBTextFinder is a simple tool that helps you to perform a precise search in all the stored procedures, functions, triggers, packages and views code, or a selected subset of them, using regular expressions.Additionally, you can search for a given text in all the text fields of a selected set of tables, using regular expressions too.The application provides connections to MySQL, SQL Server and Oracle servers, and supports remote connections via WCF services. You can easily extend the list of available DBMS writing your own connectors without having to change the application code.

DBTextFinder appears to have it all.  It is programmable, gets along well with other computer languages, and was designed to be user-friendly.  What more could you ask for?

Whitney Grace, March 2, 2018

No Google Makes People Go Crazy

February 26, 2018

Beyond being the top search engine in the western world, Google has wormed its way into our daily lives with more than one service.  Google offers email, free Web storage, office suite software (word processing, presentations, spreadsheets), blogging software, YouTube, online ad services, and many more.  If we did not have Google, many of us would experience withdrawal symptoms.  So what would you do without Google?  TechCrunch posted the article,“That Time I Got Locked Out Of My Google Account For A Month” and author Ron Miller explained how it impacted his life.

Miller, like most of us, forgot his Google password and jumped through the hoops to recover it.  After plying the red tape, he was denied access to his account and was simply locked out.  The biggest problem was that he did not have any recourse.  As a technology journalist, Miller had Google contacts, but without that access, he did not know what he would have done.  Miller’s Google contact tried to get support for his case, but for two weeks he was given the runaround.  Finally, the PR contact came through and using an alternate email address, Miller finally had access to his sweet, sweet Google data.

Miller learned that there was little he could have done without his PR contact and others locked out of the accounts are SOL.  What is a Google user supposed to do?

The only thing I can suggest, and which I think I will do in the future, is to use a password manager and don’t leave it to chance. One day you could click “Forgot Password” and that could be the last time you access your Google account.  Your digital life could be hanging by that thin thread called your password, and if you can’t remember it at some point, it is like you don’t exist and you are cut off.

Hey, Google, please make retrieving a password easier!

Whitney Grace, February 26, 2018

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