March 24, 2014
Facebook is a network for people to communicate and connect. Forbes.com’s article, “The Approaching Demise Of Organic Reach In Facebook” says that organic connections for brands. are dropping faster than page counts on Justin Bieber’s fan page. The information comes from Social@Oglivy study. Facebook’s response is that will go to zero in the future.
“The free ride for brands on Facebook is coming to an end, and Mark Zuckerberg’s network should now be moved into the ‘paid channel’ in the marketing budget. The end game here is that a message posted on a brand page will not be shown to anyone unless it gathers a notable number of likes from a user’s friends. If their friends like a post, if there is a visible adoption of the post by the community, only then the post has earned the right to be shown organically.”
Brands will have to fork over money to breathe life into a post and it means that they have will have to rethink their Facebook marketing strategies. Facebook is using basic economics to create a scarcity. Brands will have to pay more, but over time they will stop. It is all about the almighty dollar sign for Facebook. What happened to the people?
March 14, 2014
Microsoft is rolling out some big changes for Office 365. Most users won’t be surprised, as it is in response to frequent user requests, but social aspects will be front and center. Read more in the ZDNet article, “Microsoft to Integrate New Social, Machine Learning Technologies into Office 365.”
The article begins:
“Microsoft is about to make some big changes as to how Office 365 looks and works. At the company’s SharePoint 2014 conference . . . executives will preview some of these coming changes — specifically ones involving social and machine-learning technologies that Microsoft is baking into its cloud suite of Office apps. Once these technologies begin rolling out later this year, the lines between Exchange, SharePoint and Yammer will be blurred, and social collaboration will become more of a centerpiece of the more tightly-integrated suite.”
The conference concluded last week and the headlines are starting to roll out with announcements of what users can expect from Service Pack 1. Stephen E. Arnold has been following the news closely, and continues to report on SharePoint through his Web site, ArnoldIT.com. As a longtime leader in search, Arnold has seen SharePoint evolve and grow, but customization and training tend to be the two consistent components that make SharePoint work for an organization.
Emily Rae Aldridge, March 14, 2014
March 10, 2014
The Internet is full of the latest news, announcements, and tips from SharePoint Conference 2014, #SPC14. It seems that Microsoft has decided to lead with all things social, focusing on their integration with Yammer and other social features to improve collaboration. Read more in the CMS Wire article, “Socializing SharePoint #SPC14.”
The article says:
“Since Microsoft acquired Yammer in 2012, it has marched forward with the message of ‘Yammer First.’ The company has encouraged businesses to lead with Yammer whenever possible and promised new integrations that will transform the ways users work together. In two keynotes at the SharePoint Conference yesterday, Microsoft revealed some of the new ways it is integrating Yammer into existing Microsoft tools.”
And the article goes on to describe their takeaways from the sessions. Stephen E. Arnold is a longtime leader in search, and he follows SharePoint, in and out of the conference season. His Web site, ArnoldIT.com, highlights the pros and cons of various search systems. He recognizes that SharePoint is the biggest and broadest, but when it comes to enterprise infrastructure, it is necessary to customize SharePoint in order to reap benefits in user experience.
Emily Rae Aldridge, March 10, 2014
February 26, 2014
The latest integration of Yammer and other social aspects into SharePoint 2013 has gotten a lot of attention. However, users are still murky on how to integrate the features in a way that improves productivity. Read some good tips in Network World article, “Hashtag Helper: 7 Tips to get More Value from Hashtags in SharePoint 2013.”
The article says:
“The organizations I’m currently working with are seeing some tremendous value leveraging the social capabilities of SharePoint and Yammer . . . However, explaining and getting value from the use of hashtags has been a little more complicated because they don’t work as expected in some scenarios and the concept of a hashtag is just not universally understood by all of our users. With that in mind, here are a few tips for a recipe I’m calling ‘Hashtag Helper’ based on the practical lessons we’ve learned.”
Stephen E. Arnold is a longtime leader in search and keeps a close eye on SharePoint on his Web site, ArnoldIT.com. His research finds that while users are interested in social integration, many are lost when it comes to how to integrate these features. For that reason, many will find this article timely.
Emily Rae Aldridge, February 26, 2014
December 24, 2013
We are about to make a heretical observation based on Kirill Zubovsky’s blog post entitled, “How LinkedIn Screwed Up Our Friendship.” According to the article, Zubovsky uses LinkedIn like any professional seeking to maintain and forge business relationships. Recently he noticed that he was being sent a bunch of blind friend requests from people have never met before. Any sort of message identifying the user did not accompany the requests and he chalked it up to the user being lazy. Then he realized why he wasn’t receiving messages to accompany friend requests:
“I fell into the trap when I tried to invite Ethan Anderson to connect. I was just browsing through a page, which suggests people I may know, and I realized that indeed, I met Ethan at a 500Startups event a couple of months ago. I’ve been a fan ever since he did RedBeacon, and I find him to be quite a smart dude, so connecting on LinkedIn to keep him on a closer radar seemed like a natural step.”
He hit a connect button and viola! A friend request was sent without allowing Zubovsky to personalize it. He puts it that LinkedIn messed up his friendship with this potential business contact. We agree with him that LinkedIn should improve this “connect” option. No one likes getting requests from strangers and business relationships rely on an introduction to take root.
Whitney Grace, December 24, 2013
November 29, 2013
Ever since Google left a void by discontinuing Google Reader, other RSS feeds programs have attempted to fill it. Pulse is one of the top replacements and now “LinkedIn Integrates With Pulse For Professional News Aggregation. Social Sharing.” LinkedIn purchased Pulse earlier this year and now they are offering their users professional news for both desktop and mobile platforms. LinkedIn and Pulse are now synced and sharing articles and social media interactions are as simple as a few mouse clicks.
There have been some changes made to how LinkedIn works and improvements to Pulse:
“This means that LinkedIn Today, which gathered top news related to your profession—one of the cool, little-known features in LinkedIn—has now been made defunct. Instead, even if you visit the web app, you will be taken to LinkedIn Pulse. Under the hood, the search feature has been enhanced and Pulse will now offer better autocomplete suggestions.”
It is a great idea to have all of your professional content and social interactions in one place. It makes it easier to stay on top of current events and network, but as any new venture starts this question must be asked: will the news be relevant to the individual users, advertisers, and LinkedIn’s professional standards? LinkedIn probably does not want “News of the Weird” or the latest prescription drug advertised on their Web site. Pulse already has high standards, so doubt is low but who knows.
Whitney Grace, November 29, 2013
November 26, 2013
Last month, Facebook admitted that users, particularly teens, are using the site less these days. The Guardian reports, “Teenagers Say Goodbye to Facebook and Hello to Messenger Apps.” (Messenger apps function much like text messaging, but without the extra charges on the phone bill.) Writer Parmy Olson blames the shift on the wider audience Facebook has successfully attracted over the years.
“Their gradual exodus to messaging apps such as WhatsApp, WeChat and KakaoTalk boils down to Facebook becoming a victim of its own success. The road to gaining nearly 1.2 billion monthly active users has seen the mums, dads, aunts and uncles of the generation who pioneered Facebook join it too, spamming their walls with inspirational quotes and images of cute animals, and (shock, horror) commenting on their kids’ photos. No surprise, then, that Facebook is no longer a place for uninhibited status updates about pub antics, but an obligatory communication tool that younger people maintain because everyone else does.”
I’m sure that is a factor, but the Reference Heap provides another perspective. It isn’t so much that Facebook’s user base has changed, but that changes to the site have made it less useful. At the same time that its algorithm presents us with pointless information, it often fails to deliver truly relevant missives from friends and family. In a note beginning “Dear Facebook, You Suck,” the angry pastebin writer charges:
“One of my best friend’s mother lost her battle with cancer the other day, my friend wrote a beautiful status update commemorating her mother, it got 297 likes and tons of comments before I noticed it… You know how I noticed it? My mother called me and told me about her mother dying and I went to her actual page to see for myself. But you know what I did notice? Becky hates Mondays. My 3rd cousin whom I haven’t seen since a family reunion 10 years ago started playing his umpteenth game on Facebook.”
I can relate. I know I have missed important news on Facebook in a similar fashion, and messages I really wanted folks to see got little traction. Is this a deliberate attempt to get us to pay Facebook the seven bucks (well, $6.99) to “promote” posts we actually want others to view? Perhaps I’m being too cynical.
Cynthia Murrell, November 26, 2013
November 19, 2013
While SharePoint is the original enterprise solution for most organizations, many also know that SharePoint is struggling to identify itself in the fast changing world. Its newest iteration as a part of Office 365 has many people talking. Business Management Daily has more in “3 Cool Things about SharePoint in Office 365 Enterprise Editions.”
One particular area of interest is SharePoint’s attempt at social functionality:
“With SharePoint 2010, you could follow sites and tag colleagues. In the 2013 flavor, you can have a newsfeed where you can use social features like hashtags (#) and at tags (@) to track ideas and topics and mention people in your posts. In a news feed for a particular team, you might put hashtags on customer names, industry publication names, or create a tag for a particular issue. Then someone can just click the active tag to see all posts relative to that topic. Use the @tag to give shout-outs to co-workers or to alert someone in a discussion, who might be the best person to contact on a particular subject.”
Arnold IT has followed SharePoint for years, noting SharePoint’s many attempts at social functionality and customers response. (Stephen E. Arnold is a longtime search expert, chronicling his efforts at ArnoldIT.com.) His recent findings point to disappointing social results, despite Microsoft’s best efforts. And still others argue that Microsoft should keep the main mission central, leaving social functions to others, as SharePoint is struggling to even stay relevant as an enterprise search platform.
Emily Rae Aldridge, November 19, 2013
November 2, 2013
Simon Creasey from Computer Weekly recently reported on the outcome of the latest Twitter firestorm in the article “Failure to Invest in Sentiment Analytics Could Lead to Brand Damage.”
According to the article, a disgruntled British Airways passenger decided use a paid-for promoted tweet to blast his complaints to thousands of Twitter followers. As you can imagine, the tweet went viral and was shared and re-shared until it received global coverage. While PR disasters are often unavoidable, businesses are developing social media sentiment analysis software to contain them.
The article concludes:
““Monitoring what people are saying about your products and industry can help you design your products and propositions for the future and in that sense Twitter acts as a great market research tool as well as a lead-generation tool,” says Sinclair.
“Similarly, if you monitor what people are saying about your brand it can also help you with customer service and PR. There are many examples of companies who have found themselves under social media attack. Failure to invest in these kinds of tools could easily result in significant damage to a company’s reputation and brand.”
These days, social media is ever expanding and it is impossible to keep track of everything being said about your company’s brand, products, and employees. In order to avoid PR disasters like the one that happened to British Airways, companies should invest in the latest sentiment analysis technologies.
Jasmine Ashton, November 02, 2013
November 1, 2013
Silicon Angle recently reported on a new free solution for processing streaming data in the article “Bottlenose Visualizes Twitter Firehouse Trends with Sonar Solo”.
According to the article, the startup, among other things, uses technology from Lexalytics and Nerve Center to help users unwrap social data by offering the visibility in personal data expected by a growing number of today’s customers.
The article states:
“Nova Spivack, the co-founder and CEO of Bottlenose, noted that ‘we wanted everyone to experience the power of Sonar’s real-time trend intelligence visualization, without restricting it to our large enterprise customers. Now, anyone with internet access can search for anything from their favorite celebrities to breaking news and current events, and everything in between, for a real-time view of what’s trending in the collective consciousness.’”
The Bottlenose offers its customers a customizable product that engages their audience. This is something that is very necessary for startups to succeed in today’s competitive market.
Jasmine Ashton, November 01, 2013