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MovieGraph from Senzari Offers a Better Way to Find Movies

March 5, 2015

The article on Dataversity titled Creating Detailed Semantic Graphs Around Video Content with MovieGraph suggests a possible breakthrough in video sense making. MovieGraph is the platform of entertainment data company Senzari. Chief Operating Officer Demian M. Bellumio spoke to the methods utilized by MovieGraph, which include machine learning and an API for recommendations. The article continues to refer to Bellumio’s statements,

“Senzari focused on metadata while building MovieGraph. He also said that Senzari trained machine learning algorithms to break down the narratives of movies, extracting the data with precision across each element. The company designed their own matrix for cataloging movies; MovieGraph uses machine learning techniques to semantically tag and organize every movie and TV show across hundreds of dimensions. Senzari also added proprietary narrative features to MovieGraph such as setting, conflict, symbols or tones present in a film.”

The possibilities for recommendations seem much more targeted than the Netflix model, which often makes suggestion based on categories that are too wide and abstracted to be accurate. The article mentions that since Netflix only recently closed its public API, MovieGraph may be in a position to fill that gap. MusicGraph is also built to work with MusicGraph, another Senzari platform. Content creators in particular might find the crossover to be useful in terms of finding appropriate content for their projects.

Chelsea Kerwin, March 05, 2015

Sponsored by, developer of Augmentext

Amidst the Google News, a Titbit about YouTube

February 26, 2015

The Wall Street Journal and then Web information services reported that YouTube is not making Google much money. Maybe none? I liked this comment in “YouTube Still Doesn’t Make Google Any Money”:

Google wants people to start coming to YouTube’s homepage in the same way they would turn on the TV — expecting that they’ll find consistently high-quality content on different channels. … The company also redesigned its homepage and tried to improve its video recommendation to hook users into staying longer.

Google has been wrestling with YouTube since 2006. Interesting that the company has not cracked the money problem in almost a decade. Do you know the difference between Google Videos and YouTube? Maybe an extra cost burden like owning two Bugatti Veyrons?

And, yes, I used the less common version of “titbit” which nudges the meaning of “scandal” in the sense of spending twice and getting no financial love in return.

Stephen E Arnold, February 26, 2015

Why Video Is Booming

January 8, 2015

I read “The Average College Freshman Reads at 7th Grade Level.” I find this fascinating. No wonder folks are baffled when it comes to framing a query using Boolean logic. Little wonder that youthful search “experts” are clueless about the antics of search vendors from the 1980s. These folks cannot and will not become the type of readers I encountered when I was in college in 1962.

The write up says:

“We are spending billions of dollars trying to send students to college and maintain them there when, on average, they read at about the grade 6 or 7 level, according to Renaissance Learning’s latest report on what American students in grades 9-12 read, whether assigned or chosen,” said education expert Dr. Sandra Stotsky.

I can think of many possible consequences of poor education. Today I am thinking about the interest young folks show in video. Why read when one can sit down and let the content flow to you.

In a more practical vein, those who cannot read will not be too keen on using information access systems that require a user to read content to locate needed information.

Exciting if you are pumping out videos. Not so exciting if you write books.

Stephen E Arnold, January 8. 2015

Ramp Brings Native Video to SharePoint

December 4, 2014

The biggest buzz in SharePoint right now relates to video. Ramp released a new native video component this week and CMS Wire covers all the details in their article, “Ramp Introduces Native Video For SharePoint #smwest.”

The article begins:

“Video for SharePoint or Office 365! Before this week, it was a pretty low key affair. Now Microsoft is launching a video service. And just yesterday, video experience provider Ramp released what it says is the first enterprise-class, self-service webcasting solution for SharePoint. The new native solution, developed by Ramp in partnership with Wowza Media Systems, will provide SharePoint users with a way of broadcasting live events by either Internet or intranet, whether that event is a schoolyard marbles tournament or a large-scale training webinar across different geographies.”

It seems a good trend that Microsoft and others are taking the need for dynamic content seriously within the realm of enterprise. Stephen E. Arnold has made a career out of following all things search, including enterprise, and reporting back on his Web service He even has a dedicated SharePoint feed to enable readers to more quickly track the latest happenings in the world of SharePoint, including the latest news on videos and dynamic content.

Emily Rae Aldridge, December 04, 2014

Scalable Video Production for SharePoint

November 27, 2014

Video production capability comes to SharePoint with the introduction of SoMedia Networks’ Scalable Video for Microsoft SharePoint app. MarketWatch has all the details in their article, “SoMedia Brings Scalable Video Production to Microsoft SharePoint.”

The article begins:

SoMedia Networks(VID), the pioneer of scalable video production solutions, is pleased to announce the launch of Scalable Video for Microsoft SharePoint, an integrated video app that brings affordable, high volume video production capabilities with integrated video players and advanced analytics to SharePoint 2013 and SharePoint Online.”

This is another great example of a company that specializes in add-on solutions or apps to enhance the SharePoint experience, especially when it comes to social functionality. Stephen E. Arnold is a longtime leader in search and a follower of all things SharePoint. He reports on all the latest news, tips, and tricks on the SharePoint feed of Keep an eye out on his feed in order to make the most of the latest releases for your SharePoint implementation.

Emily Rae Aldridge, November 27, 2014

A More Transparent Twitch

November 6, 2014

As many of you probably know, the website Twitch is a video platform for the gaming community. There, one can watch live streams and recordings of gameplay from a plethora of video games and, of course, chat about them. There is also sponsored content in the mix. Now, the Next Web tells us that “Twitch Promises ‘Complete Transparency’ with New Sponsored Content Policies.” The article relates:

“Twitch has continued to grow, it has to worry more and more about how its broadcasters behave. Today, the video game streaming service is addressing how sponsored content will live on the site going forward. Beginning today, all sponsored content on Twitch will have a Sponsored Channel badge applied to the stream. If you’re a subscriber to the Twitch newsletter you will also see a banner signifying sponsored content. Twitch wants to make sure that when a brand is sponsoring a stream — usually by offering up pre-release games or new games to popular broadcasters — viewers are aware of the deal between the broadcaster and the brand.”

Writer Roberto Baldwin adds that the site hopes to sidestep criticism with this move. He notes that, because Amazon acquired Twitch in August, we can expect more “grown-up corporation” moves from the service. Is that a good thing or a bad thing?

Cynthia Murrell, November 06, 2014

Sponsored by, developer of Augmentext

SharePoint Video Training Course Offered

September 18, 2014

For most SharePoint administrators and users, a good deal of training is needed to navigate the massive and sometimes tricky platform. One-off webinars are plentiful, but sometimes a more in-depth training option is needed. Virtual Strategy Magazine highlights a new video training course in their article, “CBT Nuggets Announces Microsoft SharePoint Training Course.”

The article begins:

“CBT Nuggets announces the release of a new video training course, ‘Microsoft SharePoint 2013 Collaboration Expert.’ In this 13-video course, CBT Nuggets trainer Brian Alderman covers key operations that can be performed by users with editing permissions in SharePoint. Topics covered include list configuration settings, working with workflows, SharePoint social options, and more.”

Stephen E. Arnold has made a career out of following and reporting on all things search on his Web site His SharePoint work is highlighted on his SharePoint feed. For all levels of users, his tips and tricks can provide helpful assistance in navigating the difficulties of SharePoint.

Emily Rae Aldridge, September 18, 2014

Using SharePoint as a Video Platform

August 28, 2014

Video and other forms of dynamic media are an increasingly large share of the information market. This type of media has historically been a bit harder to index and make sense of in the business realm, but that is beginning to change. Read more in the TechRadar article, “Why You Should Use SharePoint as a Video Platform.”

The article begins:

“In the modern age, video is emerging as a content medium of choice, especially for the next generation worker who has grown up with video content playing a key role in their daily lives. The SharePoint platform, while not built with video in mind, can be enhanced to become a powerful and effective video content platform, catering for both live video events and on-demand video content.”

The article then goes on to explain how you can work with video content by enhancing your existing SharePoint setup. These non-traditional functions of SharePoint can really help an organization get the most bang for their buck when it comes to SharePoint. However, it can take a good bit of time and customization, and to help ease that burden, Web sites like can be helpful. Stephen E. Arnold has made a career out of all things search and devotes a good bit of time to the best tips and tricks regarding SharePoint. Keep an eye on his SharePoint feed for more ways to help your organizations squeeze all the good out of SharePoint.

Emily Rae Aldridge, August 28, 2014

Video Series Helps Unpack SharePoint

August 5, 2014

Some people love video series for Internet how-tos, and others hate the idea, but for those interested in learning more about SharePoint, the visual can be helpful. Jeremy Chapman has The Garage Series for Office 365 on Channel 9. His episode, “Understanding the New World of Apps for Office and SharePoint” might be helpful to some.

He sums up his latest episode:

“This is a ‘lost episode’ of the Garage Series filmed in New Orleans, host Jeremy Chapman is joined by architect TSP and Office extensibility guru, Richard diZerega, to discuss the new app model for Office and SharePoint. Richard also takes on the challenge to help navigate the culinary options of New Orleans by integrating Web services directly with Office and SharePoint using in-box and custom apps.”

Stephen E. Arnold has made a career out of reporting on all things search. His Web site,, is an aggregator of helpful tips, tricks, and news, all revolving around different aspects of search. His SharePoint coverage is particularly helpful and end users and managers alike may find his reporting a compliment to their SharePoint duties.

Emily Rae Aldridge, August 05, 2014

YouTube: What Does Google Need? Money?

July 13, 2014

I read an exclusive to Thomson Reuters. I must admit I was a bit confused about what Google is or is not doing with YouTube.

You can find the “exclusive” (for the time being) at “YouTube Weighs Funding Efforts to Boost Premium Content—Sources.” This is, because it carries the Reuters’ logo, a “real” news story I presume.

The story jumps out of the gate with the suggestion that Google needs money. Digital video is the new living room for couch potatoes. If Google needs money, it the firm’s ad revenue flow insufficient to realize Hollywood-style fancies.

Here’s a passage I marked:

YouTube is by far the world’s most popular location for video streaming, with more than 1 billion unique visitors a month, far surpassing Netflix Inc and Amazon. But it is trying to lure more marketers for premium video advertising, boosting margins as overall prices for Google’s advertising declines.

There you go. But we learn that the special channel investment was a less than stellar success:

YouTube set aside an estimated $100 million in late 2011 to bankroll some 100 channels, though it never confirmed amounts spent or other details. Beneficiaries of that largesse included Madonna and ESPN, as well as lesser-known creators. Reuters was one of the companies that received funds for a channel. But few of those have garnered much mainstream attention

Is it possible that the write up suggests that when Thomson Reuters tried out the dedicated channel thing with YouTube, the test was a belly flop.

I find video ads are sort of an annoyance. In fact, I can’t figure out how to make them go away. My solution is to not look at the video. I browsed some videos of the SU 27 and did not encounter ads one day. Try this query on YouTube and on Google Video:


Here’s what I saw today.


Link is

Variable ads. Errors. Then a few videos of the only fighter aircraft that can do a cobra. Unfamiliar with the move? Ask around for a fighter pilot up on slick moves.

I was baffled. Is Google hunting for investments or is Google just doing Google moon shot thinking? My take on the write up is that Google is flipping rocks, looking for money.


When the online ad world shifts more aggressively from online search ads to other types of marketing, Google has to find a way to deal with its looming crossover of revenue and costs. Amazon is struggling with the same issue. I find giant, dominant, digital entities interesting. One is never sure of their motives whether it is a “real” journalism outfit or an online ad company.

What’s happened to search? Oh, right, I forgot. The new Google was Google Plus and social search. How did that approach to search (text and video) work out? Why are there two video search systems available? Is Google in sync with the couch potato market and the hot buttons of Hollywood moguls? I don’t know.

Stephen E Arnold, July 13, 2014

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