November 6, 2014
As many of you probably know, the website Twitch is a video platform for the gaming community. There, one can watch live streams and recordings of gameplay from a plethora of video games and, of course, chat about them. There is also sponsored content in the mix. Now, the Next Web tells us that “Twitch Promises ‘Complete Transparency’ with New Sponsored Content Policies.” The article relates:
“Twitch has continued to grow, it has to worry more and more about how its broadcasters behave. Today, the video game streaming service is addressing how sponsored content will live on the site going forward. Beginning today, all sponsored content on Twitch will have a Sponsored Channel badge applied to the stream. If you’re a subscriber to the Twitch newsletter you will also see a banner signifying sponsored content. Twitch wants to make sure that when a brand is sponsoring a stream — usually by offering up pre-release games or new games to popular broadcasters — viewers are aware of the deal between the broadcaster and the brand.”
Writer Roberto Baldwin adds that the site hopes to sidestep criticism with this move. He notes that, because Amazon acquired Twitch in August, we can expect more “grown-up corporation” moves from the service. Is that a good thing or a bad thing?
Cynthia Murrell, November 06, 2014
September 18, 2014
For most SharePoint administrators and users, a good deal of training is needed to navigate the massive and sometimes tricky platform. One-off webinars are plentiful, but sometimes a more in-depth training option is needed. Virtual Strategy Magazine highlights a new video training course in their article, “CBT Nuggets Announces Microsoft SharePoint Training Course.”
The article begins:
“CBT Nuggets announces the release of a new video training course, ‘Microsoft SharePoint 2013 Collaboration Expert.’ In this 13-video course, CBT Nuggets trainer Brian Alderman covers key operations that can be performed by users with editing permissions in SharePoint. Topics covered include list configuration settings, working with workflows, SharePoint social options, and more.”
Stephen E. Arnold has made a career out of following and reporting on all things search on his Web site ArnoldIT.com. His SharePoint work is highlighted on his SharePoint feed. For all levels of users, his tips and tricks can provide helpful assistance in navigating the difficulties of SharePoint.
Emily Rae Aldridge, September 18, 2014
August 28, 2014
Video and other forms of dynamic media are an increasingly large share of the information market. This type of media has historically been a bit harder to index and make sense of in the business realm, but that is beginning to change. Read more in the TechRadar article, “Why You Should Use SharePoint as a Video Platform.”
The article begins:
“In the modern age, video is emerging as a content medium of choice, especially for the next generation worker who has grown up with video content playing a key role in their daily lives. The SharePoint platform, while not built with video in mind, can be enhanced to become a powerful and effective video content platform, catering for both live video events and on-demand video content.”
The article then goes on to explain how you can work with video content by enhancing your existing SharePoint setup. These non-traditional functions of SharePoint can really help an organization get the most bang for their buck when it comes to SharePoint. However, it can take a good bit of time and customization, and to help ease that burden, Web sites like ArnoldIT.com can be helpful. Stephen E. Arnold has made a career out of all things search and devotes a good bit of time to the best tips and tricks regarding SharePoint. Keep an eye on his SharePoint feed for more ways to help your organizations squeeze all the good out of SharePoint.
Emily Rae Aldridge, August 28, 2014
August 5, 2014
Some people love video series for Internet how-tos, and others hate the idea, but for those interested in learning more about SharePoint, the visual can be helpful. Jeremy Chapman has The Garage Series for Office 365 on Channel 9. His episode, “Understanding the New World of Apps for Office and SharePoint” might be helpful to some.
He sums up his latest episode:
“This is a ‘lost episode’ of the Garage Series filmed in New Orleans, host Jeremy Chapman is joined by architect TSP and Office extensibility guru, Richard diZerega, to discuss the new app model for Office and SharePoint. Richard also takes on the challenge to help navigate the culinary options of New Orleans by integrating Web services directly with Office and SharePoint using in-box and custom apps.”
Stephen E. Arnold has made a career out of reporting on all things search. His Web site, ArnoldIT.com, is an aggregator of helpful tips, tricks, and news, all revolving around different aspects of search. His SharePoint coverage is particularly helpful and end users and managers alike may find his reporting a compliment to their SharePoint duties.
Emily Rae Aldridge, August 05, 2014
July 13, 2014
I read an exclusive to Thomson Reuters. I must admit I was a bit confused about what Google is or is not doing with YouTube.
You can find the “exclusive” (for the time being) at “YouTube Weighs Funding Efforts to Boost Premium Content—Sources.” This is, because it carries the Reuters’ logo, a “real” news story I presume.
The story jumps out of the gate with the suggestion that Google needs money. Digital video is the new living room for couch potatoes. If Google needs money, it the firm’s ad revenue flow insufficient to realize Hollywood-style fancies.
Here’s a passage I marked:
YouTube is by far the world’s most popular location for video streaming, with more than 1 billion unique visitors a month, far surpassing Netflix Inc and Amazon. But it is trying to lure more marketers for premium video advertising, boosting margins as overall prices for Google’s advertising declines.
There you go. But we learn that the special channel investment was a less than stellar success:
YouTube set aside an estimated $100 million in late 2011 to bankroll some 100 channels, though it never confirmed amounts spent or other details. Beneficiaries of that largesse included Madonna and ESPN, as well as lesser-known creators. Reuters was one of the companies that received funds for a channel. But few of those have garnered much mainstream attention
Is it possible that the write up suggests that when Thomson Reuters tried out the dedicated channel thing with YouTube, the test was a belly flop.
I find video ads are sort of an annoyance. In fact, I can’t figure out how to make them go away. My solution is to not look at the video. I browsed some videos of the SU 27 and did not encounter ads one day. Try this query on YouTube and on Google Video:
Here’s what I saw today.
Link is http://bit.ly/1ycyteQ.
Variable ads. Errors. Then a few videos of the only fighter aircraft that can do a cobra. Unfamiliar with the move? Ask around for a fighter pilot up on slick moves.
I was baffled. Is Google hunting for investments or is Google just doing Google moon shot thinking? My take on the write up is that Google is flipping rocks, looking for money.
When the online ad world shifts more aggressively from online search ads to other types of marketing, Google has to find a way to deal with its looming crossover of revenue and costs. Amazon is struggling with the same issue. I find giant, dominant, digital entities interesting. One is never sure of their motives whether it is a “real” journalism outfit or an online ad company.
What’s happened to search? Oh, right, I forgot. The new Google was Google Plus and social search. How did that approach to search (text and video) work out? Why are there two video search systems available? Is Google in sync with the couch potato market and the hot buttons of Hollywood moguls? I don’t know.
Stephen E Arnold, July 13, 2014
June 3, 2014
A good support system is important to those who are responsible for implementing or maintaining a SharePoint infrastructure. Some users turn to SharePoint-Videos for professional SharePoint education and support delivered through online and DVD-based courses. In their latest offering, SharePoint-Videos unveils an on-demand help system. Read more in the press release, “SharePoint-Videos Debuts VisualSP, Enterprise Edition, an In-Context, On Demand Help System for SharePoint with Usage Analytics.”
The release begins:
“SharePoint-Videos has added an Enterprise Edition to its suite of VisualSP™ help systems for SharePoint. This product includes all of the features of the Express version of VisualSP, together with metrics on actual usage of the VisualSP system by SharePoint users at either the farm, web application, or even site collection levels. The usage information, which can be viewed by the day, or by the week, or even by the month, includes a set of metrics, which are each compiled from a count of clicks on the VisualSP ‘Help’ tab on the SharePoint ribbon.”
This kind of support is essential, and it is important to find the format that best suits your organization. Stephen E. Arnold has made a career out of covering all things search, including SharePoint. He shares his findings on ArnoldIT.com and his SharePoint feed is full of tips and tricks that benefit SharePoint users at all levels.
Emily Rae Aldridge, June 3, 2014
May 23, 2014
Zeef is a new video publishing and distribution service that is still being developed and improved. Videos are becoming more and more popular, as users are inundated with a deluge of daily information. Zeef explains more about who they are and what they do on their “About” page.
“With so much information online, finding the right product or service can become a time consuming and difficult task. ZEEF combines human (expert) knowledge, performance and customer ratings to help consumers find the best products and services online. We are still working hard on developing our product ZEEF.com.”
One area in which video struggles and continues to fall behind is search. All you have to do is visit YouTube and try to find something specific in order to be faced with a lack of successful indexing and findability. So while Zeef looks like a great resource for those who want to put video out onto the market, there’s still no relief for those who need to search through existing content and pull video out.
Emily Rae Aldridge, May 23, 2014
April 23, 2014
Stephen E Arnold’s new enterprise search video is no online. You can view the six minute video via YouTube. The lingo and argot generated by enterprise search vendors helps make sales. An unfortunate side effect is confusion and obfuscation. Is a product really a “killer”? Do you need linguistics, semantics, and analytics to find a presentation by the CEO? The short video, based on a talk given by Mr. Arnold at a conference in Boston several years ago, strikes at the heart of a fundamental problem for procurement teams—Figuring out exactly what a system can really do.
Kenneth Toth, April 23, 2014
April 22, 2014
The SharePoint Technology Conference takes place in San Francisco, starting today and running through the end of the week. Virtual Strategy covers some of the vendors and exhibitors in their article, “SharePoint-Videos.com Invites the SharePoint Community to Visit Booth 607 at SPTechCon in San Francisco.”
The article begins:
“SharePoint-Videos.com (SPVideos), provider of online SharePoint training, consulting and end user support, will exhibit at SPTechCon, San Francisco next week. From Thursday, April 24 – Friday, April 25, SharePoint-Videos.com invites attendees to stop by booth 607 for a number of exciting activities.”
Stephen E. Arnold of ArnoldIT.com is a longtime leader in search and covers not only SharePoint, but also the third-party solutions that users are increasingly turning to. He finds that companies like SharePoint-Videos can improve adoption and efficiency as they can simplify the bulky and complicated software so that users and managers are more confident and satisfied.
Emily Rae Aldridge, April 22, 2014
April 18, 2014
YouTube has its own celebrities that have become famous from their videos. It has long been a mystery about how they obtained their Internet celebrity status and how an individual could attain it. Search Engine Watch explains the history and mystery of YouTube content in “YouTube Reveals The Secret Formula To Content Marketing Success.”
Google’s managing director of brand solutions Suzie Reider has given key insight into how to create YouTube content and the future of advertising in The YouTube Creator Playbook For Brands. The new playbook contains updated information and new insights on the best ways to utilize and create content that will be watched.
It doesn’t stop there. The Google Head of Audience Development YouTube Vanessa Pappas offers advice on how to use YouTube for advertising and branding.
“Pappas then says, ‘To demystify what makes these top channels tick and help you better understand how to create a successful strategy for your brand on YouTube, we developed the new YouTube Creator Playbook for Brands. Similar to the Creator Playbook, which has helped over 2 million of our creators grow their audiences, the Creator Playbook for Brands walks you through the steps to help you create, plan, and implement a YouTube content creation strategy; from tips on how to create videos to video promotion.’”
There is not an exact formula for YouTube success, but there are strategic plans budding YouTube stars and organizations can make to increase their video appeal. The best videos, though, are usually short and funny.