TokTok: Is Ad Integrity Is Job Number One?
November 1, 2022
Nope.
Syrian refugees are still in desperate need of support, and responding to pleas on TikTok is an understandable impulse. However, one should consider how much of any donation will actually help intended recipients and how much will slide into other pockets along the way. The BBC reveals, “TikTok Profits from Livestreams of Families Begging.” Reporters Hannah Gelbart, Mamdouh Akbiek and Ziad Al-Qattan write:
“Children are livestreaming on the social media app for hours, pleading for digital gifts with a cash value. The BBC saw streams earning up to $1,000 (£900) an hour, but found the people in the camps received only a tiny fraction of that.”
In fact, BBC researchers found TikTok owner ByteDance was taking up to 70% of donations meant for Syrian refugees. But wait, there’s more. Of the remaining 30%, 10% went to the local equivalent of Western Union and a hefty 35% of the last fifth went to a middleman, leaving the actual family with a paltry sum. For middlemen, though, this is quite the opportunity. We learn:
“In the camps in north-west Syria, the BBC found that the trend was being facilitated by so-called ‘TikTok middlemen,’ who provided families with the phones and equipment to go live. The middlemen said they worked with agencies affiliated to TikTok in China and the Middle East, who gave the families access to TikTok accounts. … Hamid, one of the TikTok middlemen in the camps, told the BBC he had sold his livestock to pay for a mobile phone, SIM card and wi-fi connection to work with families on TikTok. He now broadcasts with 12 different families, for several hours a day. Hamid said he uses TikTok to help families make a living. He pays them most of the profits, minus his running costs, he said.”
Yes, we are sure he has quite the overhead. Note it is the families putting in the most effort here, pouring their hearts out to strangers for hours each day. Yet TikTok insists none of its Terms of Use are being violated, including the provision to “prevent the harm, endangerment or exploitation” of minors. Unfortunately, residents of many of these camps have few options because local charities are stretched way too thin. For now, TikTok and its middlemen seem to be the only place many can turn.
Cynthia Murrell, November 1, 2022
Learning Is Supposed to Be Easy. Says Who?
October 26, 2022
I am not sure what a GenZ is. I do know that if I provide cash and change for a bill at a drug store or local grocery store, the person running the cash register looks like a deer in headlights. I have a premonition that if I had my Digital Infrared Thermometer, I could watch the person’s temperature rise. Many of these young people struggle to make change. My wife had a $0.50 cent piece and gave it to the cashier at the garden center along with some bills. The GenZ or GenX or whatever young person called the manager and asked, “What is this coin?”
I read “Intelligent.com Survey Shows 87 Percent of College Students Think Classes Are Too Difficult, But Most Fail to Study Regularly.” I know little about the sponsor of the research, the sampling methodology, or the statistical procedures used to calculate the data. Caution is advised when “real news” trots out data. Let’s assume that the information is close enough for horseshoes. After all, this is the statistical yardstick for mathematical excellence in use at synthetic data companies, Google-type outfits, and many artificial intelligence experts hot for cheap training data. Yep, close enough is good enough. I should create a T shit with this silkscreened on the front. But that’s work, which I don’t do.
The findings reported in the article include some gems which appear to bolster my perception that quite a few GenZ etc. cohort members are not particularly skilled in some facets of information manipulation. I would wager that their TikTok skills are excellent. Other knowledge based functions may lag. Let’s look at these numbers:
65 percent of respondents say they put a lot of effort into their studies. However, research findings also show that one-third of students who claim to put a lot of effort into their schoolwork spend less than 5 hours a week studying.
This is the academic equivalent of a young MBAs saying, “I will have the two pager ready tomorrow morning.” The perception of task completion is sufficient for these young millionaires to be. Doing the work is irrelevant because the individual thinks the work will be done. When reminded, the excuses fly. I want to remind you that some high-tech companies trot out the well worn “the dog ate my homework” excuse when testifying.
And this finding:
Thirty-one percent of respondents spend 1-5 hours, and 37 percent spend 6-10 hours studying for classes each week. Comparatively, 8 percent of students spend 15-20 hours, and 5 percent spend more than 20 hours studying.
I have been working on Hopf fibrations for a couple of years. Sorry, I am not at the finish line yet. Those in the sample compute studying with a few hours in a week. Nope, that time commitment is plotted on flawed timeline, not the real world timeline for learning and becoming proficient in a subject.
I loved this finding:
Twenty-eight percent of students have asked a professor to change their grade, while 31 percent admit they cheated to get better grades. Almost 50 percent of college students believe a pass or fail system should replace the current academic grading system.
Wow.
Net net: No wonder young people struggle with making change and thinking clearly. Bring back the dinobabies even though there are some dull normals in that set of cohorts as well. But when one learns by watching TikToks what can one expect in the currency recognition department? Answer: Not much.
Stephen E Arnold, October 26, 2022
TikTok: Your Source for News? I Hope Not
October 24, 2022
I read “A Quarter of US Adults under 30 Now Get Their News from TikTok” reports:
Among American adults, reliance on TikTok for news content has roughly tripled since 2020, rising from 3% to 10% in the past two years. More than a quarter of US adults under 30 now regularly use TikTok for news, according to a new study from the Pew Research Center. This defies a larger national trend. Fewer Americans are consistently looking for news on social media, especially Facebook, Twitter, Reddit, and Snapchat, according to Pew data since 2020.
Let’s assume these data are accurate. Furthermore, let’s assume that TikTok can display weaponized information.
What downstream consequences will this weaponization by a China-affiliated company have? Here are some ideas my team and I generated at a local chicken joint today )(Saturday, October 22, 2022):
- Digital content may spark directed mob behavior among cohorts consuming TikTok news
- The TikTok content consumer may find it increasingly difficult to accept ideas from a source other than TikTok
- The already declining ability to think critically may be accelerated
- Consumers of TikTok news may experience difficulty focusing on mental tasks requiring concentration and attention.
What if the research is flawed? My hunch is that most research is. It is entirely possible that those responsible for doing the work have had their mental faculties eroded. On the other hand, unacknowledged biases may have distorted the questions, the methodology, and the analysis.
But what if the research is spot on like a laser targeting site? Oh, that’s a question to research. Perhaps TikTok videos have an answer?
Stephen E Arnold, October 24, 2022
TikTok: A New Weaponized Wasteland?
October 19, 2022
TikTok is the newest video consumption platform, but is it any different than television? Justin Hanagan’s Stay Grounded explores why TikTok Is Just TV Again, because it is a stream of safe, endless, auto-playing content. The article opens with the poignant reminder that television was the victim of the literati for two generations, because of its passive, banal, and massive appealing (appalling [sic]) content. Hanagan acknowledges that the arguments against TV are exaggerated and the definitions of what is considered banal and appealing are subjective. He also reminds people that television is a great unifier and programs have done many things to expose audiences to progressive ideas.
Hanagan, like other viewers, loved that the Internet would force audiences to wake up and demand more intelligent, artistic shows. Television and movie studios relied on generic content to play it safe, except he forgot about the 1980s with talk shows and reality TV. Executives were also finally allowed to apply the “sex sells” mantra for mass consumption. Despite the junk food TV, there are plenty of gourmet options too. The current phase of television is a golden crazy age.
TikTok ranks at the top of any passive entertainment that creates instantaneous endorphins, like the boob tube of the past:
“After all, nobody wants to be a brainless “boob tube” zombie. But, as you dear reader are likely aware, it turns out that for humans- the opportunity to be lightly entertained while doing basically nothing, is very hard to resist. TikTok took a format —very short, easily skippable videos— that already existed on social media (first on Snapchat and Vine, then later on Instagram as “stories”), and basically just dialed the “social” aspect of it waaay down.”
Instead of relying on studies, TikTok uses average viewers with promises of great rewards if they make it viral. It is the possibility of instant fame for everyone with a low-risk, high-return model. It could also be China’s evil plan to dumb down the West with obnoxious content and decreasing attention spans.
Whitney Grace, October 19, 2022
TikTok and Adderall: A Combo of Interest
October 13, 2022
The pandemic has made it challenging to access healthcare in a timely fashion. Virtual visits can help—if done properly. That is why the Department of Health and Human Services began allowing providers to skip in-person evaluations before prescribing controlled substances. It was an emergency measure, but it is difficult to imagine ever stuffing that genie back in its bottle. Naturally, some entities have seized this opportunity to rake in profits at the expense of vulnerable, mostly younger, patients. Vox reports, “‘Scary Easy. Sketchy as Hell.’ How Startups Are Pushing Adderall on TikTok.” Reporter Sara Morrison writes:
“Due to a combination of the pandemic and the rise of telehealth startups, it’s never been easier to come across social media content that will convince you that you might have ADHD, or services that will prescribe meds for it if they determine that you do. But that content isn’t always coming from health care professionals. Much of the TikTok content can be considered inaccurate or misleading. Meanwhile, it’s especially important that ADHD assessments are careful and thorough so that health care professionals can rule out other conditions with the same or similar symptoms as ADHD, look for coexisting conditions, and screen for people who are seeking ADHD meds like Adderall to abuse. Diagnosing someone with a condition they don’t have — and prescribing meds to treat it — means they aren’t getting diagnosed and treated for whatever condition or conditions they do have. And ADHD meds aren’t effective when taken by people who don’t have ADHD, but they can be addictive and abused. … Between the beginning of 2020 and the end of 2021, prescriptions for Adderall and its generic equivalents increased by nearly 25 percent during the pandemic for the 22-44 age group, a trend that health care analytics firm Trilliant Health attributed to ‘the emergence of digital mental health platforms.'”
Accurate diagnoses can be made online, but only if providers dedicate ample time to each assessment—preferable about two hours. These TikTok opportunists allot much less time. The aptly named Done, for example, offers 30-minute assessments with 15-minute follow-ups. Even some of the patients, though eager for a solution, report feeling rushed. Public scrutiny does seem to have curbed the trend somewhat. But Morrison notes Done, for one, is not slowing down its prescription gravy train. See the write-up for more details, but basically Done has partnered with several influencers to push its brand and, it seems, convince TikTok users they need its services. Then, of course, the platform’s algorithm feeds more and more of this content, much of it inaccurate, to users who express any interest in ADHD.
In general, telehealth can be a real boon for those who need healthcare during this time of chronic staff shortages. Too bad some shady companies are seizing this moment profit at all costs.
Cynthia Murrell, October 13, 2022
TikTok E-Commerce a Success—In China, That Is
October 11, 2022
Douyin, TikTok’s predecessor and home-nation counterpart, made a very fruitful decision to emphasize e-commerce in 2020. As owner ByteDance sought to export that success via TikTok, however, the effort has been less lucrative. In an effort to understand why, Rest of World‘s Rui Ma takes a step back and examines “How TikTok Became and e-Commerce Juggernaut in China.” One key factor was live stream shopping events, an arena Douyin dominates despite entering a year after rival Kuaishou and several years after e-commerce titan Alibaba. The interloper chose to focus on brands themselves and smaller sellers instead of major influencers whose audiences could evaporate with a single PR blunder. Ma considers:
“So how does Douyin actually make money from live streaming e-commerce? If you guessed ‘by commission,’ you would only be half-correct, as the platform actually charges very little — typically 1%–5% of sales value, depending on the category of goods being sold. The take rate is low, partly because of the stiffly competitive environment, and partly because this helps boost turnover as more sellers are encouraged to use the platform. But in order to succeed, most of those sellers will have to pay Douyin in other ways, via different forms of advertising. Sound familiar? That’s right — much like how Amazon sellers pay to show up in top search results, Douyin allows you to advertise your live stream in users’ feeds. TikTok has just one option for creators to have paid posts (straightforwardly called ‘Promote’). But Douyin has at least two more, targeted towards boosting the live streams of business accounts. Together, these are believed to be a significant revenue stream for Douyin, and presumably, still part of the playbook TikTok hopes to bring overseas. Since Douyin requires live stream e-commerce transactions to be completed on the platform instead of being redirected elsewhere, this all forms a ‘closed loop,’ where the user never strays from the app. It’s the ideal flywheel, and the envy of platform companies everywhere.”
Then there is Douyin Partners, an imitation of Alibaba’s Taobao program. Third-party partners will set up and operate a seller’s account, from advertising strategy to storefront to logistics. We are told ByteDance has not yet tried to insert Partners into TikTok. Why did step one, the live streaming e-commerce approach, fail in Europe and the US? We are not sure, but it does not look like ByteDance is ready to throw in the global aspiration towel just yet. Stay tuned.
Cynthia Murrell, October 11, 2022
TikTok: A Stream of Weaponized Information?
October 4, 2022
Much of GenZ is now using TikTok as a Google substitute. It seems logical: If one is already spending hours each day on the platform, why not pull up its search function whenever one has a question? Mashable supplies one good reason in, “TikTok’s Search Suggests Misinformation Almost 20 Percent of the Time, Says Report.” Reporter Amanda Yeo cites new research from NewsGuard as she writes:
“When looking for prominent news stories in September, the fact checking organisation found misinformation in almost 20 percent of videos surfaced by the app’s search engine. 540 TikTok videos were analysed as part of this investigation, with 105 found to contain ‘false or misleading claims.’ ‘This means that for searches on topics ranging from the Russian invasion of Ukraine to school shootings and COVID vaccines, TikTok’s users are consistently fed false and misleading claims,’ wrote NewsGuard. NewsGuard’s study also noted that while the four U.S.-based analysts partaking in this study used both neutral and more conspiracy-laden search terms, TikTok itself often suggested controversial terms. Typing in ‘climate change’ may cause the app to suggest searching ‘climate change doesn’t exist,’ and searching ‘COVID vaccine’ might prompt it to suggest tacking ‘exposed’ onto the end. Mashable’s own test from an existing Australian account found only innocuous phrases such as ‘getting my COVID vaccine’ when searching for the latter phrase, however typing in ‘climate change’ did cause TikTok to suggest the search term ‘climate change is a myth.”
Of particular concern is dangerous misinformation about abortion. As access to a safe abortion is blocked or threatened in more and more states, people are seeking alternatives online. Often what they find on TikTok, however, is at best ineffective and at worst lethal. TikTok points to its community guidelines and insists it not only removes dangerous misinformation but also elevates authoritative health-related content and partners with fact checkers. But since the very foundation of the platform rests on user-created and user-shared content, fighting misinformation is a Sisyphean task. It does seem TikTok could at least teach its algorithm not to suggest conspiracy theories. One thing is clear: It remains up to users to protect their own safety by checking facts and considering sources.
Cynthia Murrell, October 4, 2022
Pew Data about Social Media Use: Should I Be Fearful? Answer: Me, No. You? Probably
September 26, 2022
The Pew Research outfit published more data about social media. If you want to look at the factsheet, navigate to this Pew link. I want to focus on one small, probably meaningless item. What interested me was how those in the sample get their news. If I read the snazzy graphics correctly:
- 82 percent of those in the sample use YouTube. (Does that make YouTube a monopoly?) Of those YouTube users, 25 percent get their “news” from the Alphabet Google YouTube DeepMind entity.
- 30 percent of those in the sample use TikTok, that friendly entity linked with the CCP. Of those TikTok adepts, 10 percent get their news from the Middle Kingdom’s information output and usage intake system.
- Other services deliver news, but it is not clear if video is the mechanism. Video interests me because of the Marshall McLuhan hot-cold notion. Video is the digital garden for couch potatoes. Reading is a bit more active, or so the fans of McLuhan would suggest.
Why am I fearful? How about these thoughts, conceived while consuming a cheese sandwich?
- Potent mechanisms for injecting shaped or weaponized information into consumers of video news are in the hands of two entities focused on achieving their goals. China is into having the US become subservient to the Middle Kingdom and redress the arrogance Americans have manifested over the years. The AGYD entity wants money and the ability to shape the direction in which it would prefer the users go. My view is their the approach of each entity is the same. The goals are somewhat different.
- Most consumers of video and news are unaware of the functionality of weaponized video information. My view is that it is pretty darned good at tearing down and cultivating certain interesting mental frameworks.
- Weaponization is trivial, particularly when each AGYD and TikTok can use money to incentivize the individuals and firms producing content for the respective services’ audience.
Net net: Once one pushes into double digit content dependence, a tipping point is something that can cause what appears to be a stable structure to collapse. Can digital information break the camel’s back? For sure. Am I fearful? Nah. Others? Probably not and that increases my concern.
Stephen E Arnold, September 26, 2022
TikTok: A Slick Engine to Output Blackmail Opportunities
September 22, 2022
Some topics are not ready for online experts who think they know how sophisticated data collection and analytics “work.” The article “TikTok’s Algorithms Knew I Was Bi before I Did. I’m Not the Only One” provides a spy-tingling glimpse into what the China-linked TikTok video addiction machine can do. In recent testimony, TikTok’s handwaver explained that the Middle Kingdom’s psychological profile Ming tea pot is just nothing more than kid vids.
The write up explains:
On TikTok, the relationship between user and algorithm is uniquely (even sometimes uncannily) intimate.
This sounds promising: Intimate as in pillow talk, secret thoughts, video moments forgotten but not lost to fancy math. The article continues:
There is something about TikTok that feels particularly suited to these journeys of sexual self-discovery and, in the case of women loving women, I don’t think it’s just the prescient algorithm. The short-form video format lends itself to lightning bolt-like jolts of soul-bearing nakedness…
Is it just me or is the article explaining exactly how TikTok can shape and then cause a particular behavior? I learned more:
I hadn’t knowingly been deceiving or hiding this part of me. I’d simply discovered a more appropriate label. But it was like we were speaking different languages.
Weaponizing TikTok probably does not remake an individual. The opportunity the system presents to an admin with information weaponization in mind is to nudge TikTok absorbers into a mind set and make it easier to shape a confused, impressionable, or clueless person to be like Ponce de Leon and explore something new.
None of this makes much sense to a seventh grader watching shuffle dance steps. But the weaponization of information angle is what make blackmail opportunities bloom. What if the author was not open about the TikTok nudged or induced shift? Could that information or some other unknown or hidden facet of the past be used to obtain access credentials, a USB stuffed with an organization’s secrets, or using a position of trust to advance a particular point of view?
The answer is, “Yep.” Once there is a tool that tool will be used. Then the tool will be applied to other use cases or opportunities to lure people to an idea like “Hey, that island is just part of China” or something similar.
In my opinion, that’s what the article is struggling to articulate: TikTok means trouble, and the author is “not the only one.”
Stephen E Arnold, September 22, 2022
TikTok: Hours per Day Reveal an Intellectual Commitment to Shortened Attention Spans
September 13, 2022
I am in an interesting location. Sorry. No details, no local color. I did spot a citation to the estimable Murdochian Wall Street Journal. The citation I saw was in this Slashdot post: “Instagram Stumbles in Push to Mimic TikTok Internal Documents Show.” I am not too keen on information once private finding its way into the wild, but there is one sentence which I found darned interesting; to wit:
Instagram users cumulatively are spending 17.6 million hours a day watching Reels, less than one-tenth of the 197.8 million hours TikTok users spend each day on that platform…
From my point of view these data reveal an intense, intellectual commitment to creating shortened attention spans. What about reading a — oh, what are those artifacts called? — books.
Wow. A formula for critical thinking and learning complex subjects for sure.
Oh, one detail about my location in the US. My colleague and I watched two young people struggle to read printed instructions for closing out a cash register. Words. Yeah. Words.
Stephen E Arnold, September 13, 2022
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