Attensity and Capgemini Team Up on Social Media Service
August 28, 2011
We see that Attensity is moving beyond its roots. Research reports, “Capgemini and Attensity Partner in Social Media Management.”
Capgemini Group provides a wide range of consulting, technology, and outsourcing services to industries that range from defense to financial services to entertainment.
Attensity has traditionally provided semantic solutions to the intelligence community and now serves Global 2000 companies and government agencies. They pride themselves on the accuracy of their analytic engines and their intuitive reports.
Now, in this partnership with Capgemini, Attensity is branching into the social media game. The write up explains:
The service offers real-time web listening and analysis by feeding results through to the firm’s offshore and onshore centers in Dallas, Guatemala City and Bangalore. Attensity’s text analytics platform is then used to examine content created by social media users. “Feedback gathered and analyzed at the these centers can then be used to modify marketing campaigns or improve overall customer experience, the firm said.”
Paul Cole, Capgemini’s VP for BPO Customer Operations, sees a unique opportunity. While most companies know social media can be valuable, few know exactly how to tap that power. Capgemini and Attensity intend to address that need and, of course, profit handsomely.
Now, is Capgemini ahead of its consulting competitors or lagging? A band wagon is going by. I will consider the question later.
Stephen E Arnold, August 28, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
Attensity Command Center Gives Clients Control
July 21, 2011
“Attensity Looks to Give Brands a Window into Social Media,” reports the Silicon Valley BizBlog. Attensity is touting its new Command Center software, which takes social media analysis a step further. It’s designed to display the real time information continuously to their customers’ employees. What caught my eye was this passage:
The Attensity Command Center is basically a bank of monitors and the back end software to run the monitors. Using proprietary, patented text analysis algorithms, the platform categorizes incoming tweets by subject, sentiment, and geography, etc. The goal is to aggregate and visualize what’s being said online, so that the customers can know in real time how many people are talking about them and what they’re saying.
Writer Jon Xavier experienced a demo of the product, and was suitably impressed. His only issue was that the passing tweets moved too fast to read them. He noted that to make full use of the software, a company would have to dedicate a couple of employees to monitoring and acting on the information.
Nope, it is not virtual. Will social media augment this reality? Image source: http://goo.gl/i3TIb
The interest in social media is fascinating. Once the Internet was for rocket scientists. Now the Internet is the place to stroll. A digital las ramblas. When gizmos are embedded in the human body, the Information Highway takes on an interesting shape. The metaphors used to describe the next big thing will be interesting. For now, Attensity touts control
With this offering, Attensity amps up marketing in the ad sector. Will it be enough to make headway against the Google+ marketing cyclone?
Stephen E Arnold, July 21, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
VMS Bulks Up via LexisNexis and Attensity Tie Ups
July 9, 2011
Content monitoring company, VMS www.vmsinfo.com, recently added some bulk behind their industry muscle. As reported by Sys-Con Media “VMS Adds Premium Content Offerings from LexisNexis.”
This is a huge coup for the integrated media intelligence company. LexisNexis provides VMS clients with more than 23,000 publications and data sources. The article reported:
[t]he addition of LexisNexis content to VMS’s media monitoring and analytics offerings provides VMS clients with more robust and comprehensive print data options through VMS’s InSight http://www.vmsinfo.com/PR-Solutions/VMS-InSight-3-1.page portal, Executive News Briefings and other monitoring solutions.
And if that wasn’t enough, last October VMS also teamed up with Attensity, a data mining company that monitors 75 million blogs, as well as social media outlets, forums, message boards and micro-blogs. This collaboration has certainly fortified the VMS online monitoring presence.
VMS seem to be the media monitoring equivalent of the average man who gets serious, hits the gym seven days-a-week and becomes a Greek Adonis. By teaming up with LexisNexis (and their massive amounts of published sources) and Attensity (with its remarkable amounts of online data), they have bulked up Rocky Balboa-style.
Both LexisNexis and Attensity are enterprise centric outfits. With the LexisNexis and Attensity tie up, one can say that VMS has done its client-base a service. However, for companies like LexisNexis to license its third party content to what is a service-on-content company, one wonders why LexisNexis did not move into this business sector itself. Attensity has repositioned itself as a “voice of the customer” operation, so the push into content and analytics provision via VMS raises the same question, “Why not go it alone, Attensity?”
Jennifer Wensink July 1, 2011
You can read more about enterprise search and retrieval in The New Landscape of Enterprise Search, published by Pandia in Oslo, Norway, in June 2011.
Attensity Marketing Themes Revealed
June 16, 2011
In my email was the Attensity newsletter, dated June 15, 2011. In addition to unaudited assertions like “the company’s most successful quarter to date” and the word “successful” undefined, there were some interesting hints about the company’s strategy.
First, in the letter from the CEO (Ian Bonner), the company has rolled out a Customer Command Center. The militaristic suggestion is fascinating. A number of search and content processing vendors offer dashboards, but the command center may be a fascinating new view of what text processing software is supposed to do.
Second, the company continues to emphasize the new release of the firm’s flagship, Attensity 6.0. You can get additional information about the system from a Web page with the title “BI Guys Watch Out, It’s Never Been This Easy.”
Third, Attensity continues to use webinars to drum up awareness and business. In what I find an interesting move, the webinar about “accuracy” now includes a companion white paper. You can read that document at this link. Registration appears to be simple once you provide the all important contact information. The one two punch of a webinar and a more traditional white paper may be one indication that hot new marketing methods require multiple payload delivery vehicles. I wanted to pick up on the “command center” metaphor.
Finally, a battle of assertions about sentiment appears to be escalating. I elected not to report about the misfires of one well known vendor of sentiment solutions. It seems that Attensity has picked up some vibrations and responded with “When Does Sentiment NOT Matter?” The idea is that sentiment is not an all purpose solution. I agree with Attensity. Perhaps some blogger or sentiment vendor will step up and rip the skrim from the reality of sentiment analysis.
Net net: the “command center” analogy strikes me as marking a step up in the marketing warfare for text analytics. One indicator will be the diffusion of the “command center” metaphor. Which competitor will be the first to embrace this Attensity-ism?
Stephen E Arnold, June 16, 2011
Sponsored by ArnoldIT.com, the resource for enterprise search information and current news about data fusion
Attensity Europe Wins Innovation Award
March 25, 2011
In a news release, “Attensity Wins IT Innovation Award“, Attensity announced that its European unit (Attensity Europe GmbH) received recognition from Initiative Mittelstand. This group is focused on the advancement of pioneering information technologies and the firms responsible for their production.
The product singled out was Attensity Analyze for German. The application mines and organizes data from a broad selection of sources including media outlets, telecommunication records, and social content. One use of the system is to identify upsides and downsides of products or a company’s marketing programs. Glückwünsche Attensity!
Micheal Cory, March 25, 2011
Attensity Goes on a Social Offensive
March 3, 2011
Remember the pigeons from Psych 101.
Beginning with the discoveries made by Pavlov and his dogs to the direct application of the science by Ogilvy and his Madison Ave. minions, psychology has long played a part in shaping us as consumers.
Now it seems the growing worldwide embrace of Social media has altered one more aspect of our lives, how we are marketed to, or to phrase it more accurately, how we have begun to market ourselves.
Attensity’s “Customer Segmentation for the Social Media Age“, (which the Attensity writer admits was inspired by a series of tweets) delves into the new media ramifications on conventional segmentation practices.
Attensity explains that before the technological advances made over the last three decades, gathering the information necessary to construct effective marketing campaigns consumed both substantial amounts of time and capital. Despite these costs,
” … Segmentation was the best attempt that we as marketers had to give our customers what they needed, …”
What has changed?
The buyer’s willingness, nay their seeming compulsion to share every fleeting thought and scrap of personal information about themselves to anyone clever enough to operate one of the many devices that link us to the web. The new breed of admen now, instead of sorting through pounds of trial results and customer surveys, can as Attensity states:
” … scour the social web to find mentions of our brands, our competitors’ brands and product categories.”
An interesting read and something to think about the next time you feel the urge to “friend” your laundry detergent.
In a related post on the Parisian consulting and technology firm Capgemini’s site, Senior Consultant Jude Umeh discusses the melding of social media surveillance with the review, application and management of the collected data. His perspective is informed by the hands on experience he received at a partner training session organized by Attensity.
Attensity is collaborating with Pega, a firm offering business process management and customer relationship management software. BPM and CRM are factors in the new math of modern marketing, Attensity seems to have discovered the formula that will position the collective at the head of pack.
Layering their respective technologies, the group appears poised to revolutionize the way information is gleaned from new media. Can Attensity pull off a home run with every search and content processing vendor “discovering” these market sectors? We do not know.
Michael Cory, March 3, 2011
Freebie
Attensity’s New Year’s Resolution
January 11, 2011
Attensity, now a multi-faceted technology management firm, has set a new course for itself this year in Making it Work in 2011!. In the past it seems as though the company’s focus was increasingly on government contracts, as illustrated by the formation of the subsidiary Attensity Government Systems. Well oh how “the times they are a changing.” In a blog post on the company’s website in late December, buried beneath references to both classical music and reality television, the new direction is laid out.
Currently, a massive amount of data is generated by the surging wave of social networking sites and the new breed of citizen journalists. Per Attensity: “These days, competitors often have access to the same source material of customer conversations from Twitter, Facebook, blogs, forums, and review sites. However, where the battle is truly won or lost is in how companies are able to harness and arrange that material, embellishing it with insights from their own internal survey and call center data, and transforming it into a symphony of action.” So, Attensity’s new focus for the coming year is to improve their current menu, giving companies the option to act on multi-channel conversations.
It appears that like many companies, Attensity sees an opportunity in repackaging their services for broader consumption in an effort to cash in on the public’s embracing of these fresh and exciting technologies. The same blog post gives a quick nod to the outgoing year’s poor economic makeup, though one is still left speculating if its main motive for the shift from its government affiliations to those of private consumers is to have a bountiful 2011. No problem with that.
Sarah Rogers, January 11, 2011
Freebie
Attensity Dials Up CCA
November 17, 2010
Attensity is a marketing daemon.
Attensity software and Contact Centers of America are getting together. “Attensity, CCA Partner to Provide Revolutionary Social Media Monitoring and Engagement Service” announces the plan to provide customer service through social media. Attensity’s vice president says: “This will allow companies just getting into social media to take advantage of the sophisticated social media monitoring, classification, routing and response products from Attensity, as well as the social media response services and expertise that CCA brings to the table.” With Attensity’s software, a CCA team can find social media discussions and respond with their area of expertise. Of course, social media is ubiquitous and important, but doesn’t SEO still take precedence for generating value? At least this customer service will be based in the United States, which seems like a radical idea these days.
Alice Wasielewski, November 17, 2010
Freebie
Attensity Scans Media for High Value Information
October 20, 2010
Every customer opinion and voice matters. In fact the comments, chats, and conversations scattered all over the Internet in the form of unstructured text are pieces of information that can be converted into useful metrics, proving valuable to any company or organization. Attensity, the leader in Customer Experience Management software applications made a press release “Attensity Announces Respond for Social Media,” asserting its new offering does this task, and together with Attensity360, “allows organizations to better listen, analyze, relate, and act on customer conversations.”
“Organizations seeking a marketing edge must digest, interpret, and assess huge volumes of user-generated content (UGC) from social media sites,” reports the PR, and stresses the need to “analyze and classify them using advanced semantic technologies to identify what is actionable,” and route them to appropriate departments for response. We think listening that carefully to the customers could be the best thing happening to any company.
Our view is that scanning open source content is a very crowded sector. Predictive analytics and other next generation functions will be required to allow a company to leapfrog the pack.
Harleena Singh, October 20, 2010
Freebie
Social Media and Attensity: Pushing Forward
September 15, 2010
The social media world has become deeply rooted into the business world. The ZDNet article “Social “Rising Stars: Maria Ogneva on Scaling Social Media” gives Attensity’s Social Media Director, Maria Ogneva, a chance to discuss the importance of knowing what is going on in the social media world. According to the article social media is “heading straight into mass-market adoption, with no signs of slowing down.” It is the “#1 activity on the web” and with so much influence companies must find ways to listen to their customer online chatter and properly respond. Tools are needed that allow companies to filter customer responses, route them to the appropriate department and provide a prompt response. With so many different social media outlets, companies must decide which ones to put emphasis on and the employee assistance set up needed in order to properly handle customer issues. The social media world has become like a gossip column where customer comments, especially negative, spread like wildfire and can have lasting effects.
April Holmes, September 15, 2010
Freebie
-
- Subscribe to Beyond Search
Feature archive
News archive
-
