Search: Fast and Loose

November 29, 2008

Two news items do not make a trend, but two news items cause me to question what other shenanigans are afoot. The first item concerns British Telecom. The story “BT in Trouble over Secret Behavioral Ad Tests” appeared in WebProNews on November 28, 2008, here. BT seems to be involved in a legal matter related to using Phorm to sniff out data from unsuspecting customers. Gee, I wonder if other telecommunications companies have done things without their customers’ knowledge? Nah, probably not. The second item concerns online advertising. Ars Techica’s “Baidu Caught in Search Ad Scandal, Vows to Overhaul System” here does a good job of explaining some hitches in its relevance ranking. Ars Technica does a good job of explaining the alleged fraud. Baidu has been the target of criticism and litigation despite legal action from the recording industry. Perhaps these are outliers? My thought is that BT and Baidu might be harbingers?

Stephen Arnold, November 29, 2008

Written by Stephen E. Arnold · Filed Under Business strategy, News, Online (general), Search

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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