Google’s Growing Interest in Content Management
April 24, 2009
Content management is, like enterprise search, quite a pain point. Organizations tackled the Web as brochureware. Now the Web is more than a brochure. The Web makes the difference between success and failure for many organizations. Content shifts from a sideline to the quarterback’s job. Google is following Autonomy’s path through the woods but not following Autonomy’s footsteps. Autonomy spent $700 million on an aging CMS. Google, according to Mike Johnson at CMS Headlines here is piping money into Drupal, an open source CMS that has the attention of some working on IT for the Obama White House Web presences. Google will fund 18 Drupal “stipends” in Google’s Summer of Code. Why the sudden love affairs in CMS. Organizations have to have training wheels to create and manage content. Autonomy bought a commercial product and customers. Google is going the open source route and appears to be patie3nt. Autonomy needs traction more qui9ckly. My bet is on this open source play, particularly if Google permits the summer coders to play with Google’s data management systems. Data management is a Google competency. Data management is a challenge for most CMS vendors. Consider SharePoint. Now imagine seamless support for Drupal with the Google services a click away. Change may be coming to an already floundering CMS market. What about ad supported or Google monetization for Drupal information objects? The hefty CMS price tags become garlic to the IT folks who push CMS that are an ongoing money pit.
Stephen Arnold, April 24, 2009
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2 Responses to “Google’s Growing Interest in Content Management”
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The Google Summer Of Code Program has been around a while now, and Drupal is but ONE of many recipients of Google’s support for upcoming young tech talent.
Plus, OS CMS solutions are but one beneficiary sector. The article slants toward a phantom business deal. Might want to check up on the program more?
John Coonen,
The article points to a source. I am merely providing a link and a comment. Feel free to expand on your knowledge of Google’s method of identifying projects, distributing them, and making use of the results. Google does few things by accident in my experience. Perhaps yours is different? If so, feel free to explain the serendipity nature of Google’s technical initiatives in the Summer of Code project or in other Google initiatives.
Stephen Arnold, April 24, 2009