The Guardian Sees Opportunity in User Generated Content
July 9, 2009
The Guardian is taking a week off from its nibbling at Googzilla’s paws. I found “User-Generated Content Is Only the Beginning” here a gust of early autumn wind. Jeff Jarvis, WWGD author, is the author of the essay. He wrote:
Bild’s [a newspaper] partnering with readers is part of a trend that this paper’s editor, Alan Rusbridger, is calling the “mutualisation of news”. Last week, he talked with staff about the concept, using as examples the paper’s own collaboration with readers. The separation between reporter and reader, he said, blurs as they work together. That is the future – and natural state – of media; collaboration not just in content creation, but now in advertising as well.
The idea is that publishing companies can tap into the stem cell growth of user generated content. Sounds good. My thought is that those autumn winds, no matter how warm and gentle, come before the long winter. Where is my parka?
Stephen Arnold, June 9, 2009
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