Arnold Study Explains Google as a New Information Medium
July 13, 2009
A new in-depth search industry monograph that examines how Google’s highly sophisticated technical resources could position it to become a formidable player in 21st Century media is now available.
“Google: The Digital Gutenberg” offers critical analysis and information to anyone connected with traditional media enterprises and to anyone charged with calculating threats and potential for media companies in book and magazine publishing, directory and guide compilation, television and video. It is authored by Stephen E. Arnold, http://www.arnoldit.com, an consultant in search, content processing and text analytics.
Arnold explains in the monograph that Google is a type of large-scale disruptor. “It’s the poster child of larger changes made possible by technology, infrastructure and user demands,” he said.
Google continues to push products and services into different business sectors, and media is an obvious target. These waves can be disruptive and often the cause of surprising reactions; “Google: The Digital Gutenberg” explains the current industry climate surrounding Google and will help the traditional media industry understand how the technological landscape is changing as led by Google’s charge.
Google is best known as a Web search vendor and an online advertising system. But Google as a publisher is a relatively new concept. The company already offers a number of revenue-generating opportunities such as the AdSense program to publishers and business at-large.
But Google is now moving to also offer video content organization, actual advertising sales and Google search within sites, among other functions. The monograph closes with a discussion of the Google App Engine, which offers users the ability to build and host web applications on Google’s infrastructure. Essentially, the partner who uses Google as a back office can negotiate revenue splits with Google, making it an effective shot in the arm for failing traditional media revenues.
The study reviews Google’s content automation methods, dataspace functions and the company’s increasing impact on education, scholarly publishing, and commercial online business as Google positions itself as a major player in the media industry.
Arnold ends by summarizing “Google: The Digital Gutenberg” by urging readers to develop products and services for the Google platform. For those who choose to ignore Google, they risk being left behind as Internet technology forges the new media of the future.
The monograph, available now, is published by Infonortics. Orders may be placed online at https://www.infonortics.com//https/goog-ord.html or by mail using the order form here. A table of contents is posted here.
Jessica Bratcher, July 13, 2009
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