Last Gasp or Blast of Insight: Video in a Hard Copy Magazine
August 21, 2009
Short honk: I made notes for a longer write up. I decided that my two or three readers do not need me making observations about the problems traditional magazine publishers face. The bankruptcy of the Readers Digest speaks more eloquently than this goose can honk. Navigate to the Slashdot post “A Video Ad, In a Paper Magazine”. Read the story and answer these questions:
- Will those who do not buy traditional paper magazines buy a magazine with a video insert AND like the experience enough to subscribe?
- Will the magazine be able to recoup the costs of producing content in a non print form and generate sufficient cash from the adverts to pay for development, production, and public relations?
- Will the new hybrid become the method for pumping up revenue in a traditional media sector under duress for 18 months or more?
- Is the content repurposed electronically and, thus, a lower cost output or is the content new and a cost multiplier?
- How will the environment first crowd react to a print publication with its non green inks, tree cutting, and old fashioned distribution method enhanced with electronics, a battery, and plastic?
I did not buy the Esquire with the plastic rich content gizmo. Will this bold new play work? I am not a betting goose. I think I will sit on the fence and let the quarterly reports whether this video play is a last gasp or a blast of insight.
Stephen Arnold, August 21, 2009
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