More Innovation in Search
September 26, 2009
I read the TechCrunch interview with Steve Ballmer. Useful information. One point was germane to this Web log. TechCrunch reported:
Ballmer says that search innovation, both as a product and a business model, has largely stagnated over the last five years. He also thinks competition will drive more innovation in the future. “I think if you look out the next 10 years we’re going to see more innovation in search,” he said.
Interesting. I wonder what the word “search” means. Is it Web search where Microsoft is innovating by paying for traffic and using jazzy graphics to shift attention from usability. Or, does search mean finding information in an enterprise. Microsoft’s approach has been to buy people and technology. The Fast Search & Transfer acquisition was an intriguing purchase for a technology anchored in Linux and Web indexing. Powerset contributes semantic functions to Bing.com. I assume innovation means more than interface tweaks.
Stephen Arnold, September 26, 2009
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