For-Fee Content Dreams Meet Common Sense
November 19, 2009
I highly recommend “Paying for Online News.” The article looks at some data in the New York Times, does some reasoning about demographics, and reaches a conclusion that resonates with my experience. For me, the key point in the write up was:
Consumer[s], however are not willing to pay for news that is freely available all over the Internet. The consumers that are most willing to pay for their news are those that are already paying for newspaper. I suspect that this is an older and increasingly smaller audience. Even if consumer are willing to pay for their subscription, they are not willing to pay enough to make up for the lost of advertisement that newspapers have been dealing with. A pay wall might slow the decline but it will not stop it. The only way that newspapers can survive is to adapt to the new world, the old model is no longer viable and to try to save it is doom to fail.
There are some workarounds. The problem is that some will take time and others will cost a lot of money. That puts pay for news plans behind the eight ball.
Stephen Arnold, November 19, 2009
I wish to disclose to the Vocational and Adult Education agency, which is involved in such things as making billiard tables and billiard balls that I was not paid to write this short article.
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