Most Fantastic Microsoft Fast Interview Ever
January 27, 2010
I don’t know much about Fierce Media, but I do like the word “fierce”. I read a story / interview produced by Fierce. The write up was “One on One with Jared Spataro of Microsoft.” I noted several interesting (almost unusual) points in the article. Let me highlight each, and urge you to read the interview in its entirety:
- The head of Microsoft Fast enterprise search worked for a “leading content management vendor”.
- “SharePoint 2010 will ship with a fantastic search experience.”
- “FAST Search for SharePoint customers will get a great general productivity search experience that is integrated with SharePoint out-of-the-box, but they’ll also be able to use the advanced capabilities of the platform to build and deploy sophisticated search-enabled applications.”
- Our top-tier search solutions are all built on the FAST Search core, and over time FAST will become a common foundation for all of our products
- A great enterprise search system needs to connect to everything and be accessible from everywhere. Out-of-the-box integration with SharePoint provides immediate value for many customers, but we’ve designed our products so that they can be embedded in any user experience and can index content living in any location.
That’s enough. My observations:
- CMS experience is not exactly standard preparatory work for enterprise search in my experience. Most CMS don’t work very well. Well, maybe there will be some transference?
- I love the word “fantastic”. I used it in the headline for this write up.
- I love the word “great”. I love the phrase “out of the box” for a toolkit. I love the “common foundation for all of our products.” That’s a categorical affirmative, and I find that “fantastic” and “great”, just not accurate.
- I love “top tier”. The adjectival phrase sounds so top-tier. But nothing can beat using Fast as “a common foundation for all our products.” Two categorical affirmatives for a search engine. Wow.
- I love the repetition of “great”. Very poetic. I love “everywhere.” Another categorical. I love “any location.” Another categorical.
Sounds fantastic and great. Oh, “all”, of course.
Stephen E Arnold, January 29, 2010
No one paid me to write about this article, its word choice, and its penchant for categorical affirmatives. I am not sure which US government agency has responsibility for logic. Maybe the GAO? I will report a freebie to that fine group. A means “accountability”, not accounting.
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