Google: An Interesting Factoid

January 28, 2010

ClickZ’s “Google Attracts Two Thirds of Worldwide Searches in December” surprised me. I find the projections of various online tracking firms out of sync with information I have. You can scan the data table in this article, and see a hefty jump in the year-on-year comparisons. If we assume that these data are plus or minus 10 percent (a modest assumption), the 66 percent figure covers the range 56 to 76 percent. The higher figure is more in line with the usage information about which I have heard.

Stephen E Arnold, January 27, 2010

No one paid me to point out my thoughts regarding Web traffic reports. I will report this to the Department of Transportation.

Written by Stephen E. Arnold · Filed Under Business strategy, Google, Marketing, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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