Use Bing? You Are an Early Adopter
February 8, 2010
AdAge ran “What Your Choice of Search Engine Says about You.” Marketing and economic research usually leaves me baffled. Most of the data and the interpretation of those data are bit like a comedian’s joke. The punch line is unexpected, and I often wonder how the comedian’s imagination was able to hit on a twist to a tired light bulb incident. You will need to read this AdAge article and make your own decision.
What I underlined in my hard copy were these points:
- The search engine I use tells me a lot about myself. Example: If I use Bing I am an early adopter. My office is filled with new stuff, which arrives every day. I don’t use Bing. Guess what I do as a technology analyst is not what a “real early adopter does”, right?
- I also shop at Wal*Mart. Wrong. I don’t shop. When I buy stuff I use online services to find low prices and then do some research. Then I buy. When I shop, I get what I need at the junky store attached to the gasoline pump I use to fill my Honda every 10 days.
- Search engine choice sheds light on consumer behavior. Okay, what about a sample of users of which fewer than 15 percent use something other than Google. For the rest of the sample, it is Google all the way. Doesn’t this change the results? Sure makes me think about this baloney but not the AdAge editors.
Yep, a “new wrinkle”. Maybe for the marketing and econ majors. Not for me.
Stephen E Arnold, February 8, 2010
No one paid me to point out the flaws in this survey. Maybe I will report this non payment to the Bureau of the Census. That outfit knows how to count.
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