The Southwest, Smith, Social Media Storm Front
February 18, 2010
Beyond Search does not cover the social media space. Our companion Web log, Strategic Social Networking, does. You can view our new Social Media video by navigating to http://ssnblog.com and clicking on the video graphi or click the logo below:
The subject of this week’s two minute video is the storm front triggered by the interaction of Southwest Airlines, movie director Kevin Smith, and social media. Our take? Quite a mess, and most organizations are powerless because social media is moving more quickly than management. We had two emails about the carved bird featured in the video. That’s the inspiration for the SSNBlog’s logo… a social and technical term (you know, one of those social birds that flock near your restaurant table in Cassis).
Okay, I paid myself with money from my own pocket to write about my video. I am not sure how this disclosure of self compensation strikes you, but I think Ralph Waldo Emerson would probably have whipped up one of his exciting essays were he alive and fresh from penning “Compensation.” I think this type of payment to the Bureau of Labor Statistics. That outfit understands zeros.
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