Bing Costs
April 27, 2010
Short honk: “Bing Loses More Money as Microsoft Chases Google” highlighted an aspect of Microsoft’s recent financials I had overlooked. The key passage for me was:
During Microsoft’s fiscal third quarter, which ended March 31, the Online Services Division, or OSD, reported a 12 per cent increase in revenue, which rose to US$566 million on the back of higher advertising revenue. That wasn’t enough to offset a surge in operating expenses during the period. The division’s quarterly loss grew by 73 per cent to $713 million, compared to a loss of $411 million during the same period last year.
Not material in the scope of Microsoft’s revenues from its other business units. The recent Facebook play may pay big dividends. As search shifts from Web site text to other types of information objects, Microsoft may be poised to reverse this reported loss.
Stephen E Arnold, April 27., 2010
Unsponsored post.
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