EasyAsk eCommerce Mobile
June 18, 2010
“EasyAsk Introduces Easy Ask eCommerce Mobile Edition” revealed that the search vendor has gone mobile. EasyAsk describes itself as an industry leading provider of natural language search and analysis software for ecommerce Web sites. The Mobile Edition delivers such key features as:
- Customized mobile web pages, integrating ecommerce search, navigation and merchandising directly into these pages. Mobile visitors are automatically detected and routed to the mobile version of the site, delivering a unique experience.
- An optimized experience to the specific handset by detecting the model of the phone, matching it with a database of thousands of handsets, and uniquely optimizing the user experience to the capability of the consumer handset.
- Integration with the services from the main website for cross promotions, such as finding specific items in the brick-and-mortar store where customers can touch and feel products. It also enables delivery of discount or cross-sell offers to the phone, enticing immediate, and even larger, in-store purchases.
The Mobile Edition taps the EasyAsk Commerce Studio so licensees can tailor product presentation, offers and other merchandising attributes. The Mobile Edition provides analytics to provide insight into customer behavior.
You can get more information about EasyAsk at www.easyask.com. A quick search of the Progress Software Web site did not return information about EasyAsk eCommerce Mobile Edition. Interesting.
Stephen E Arnold, June 18, 2010
Freebie
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