Elsevier Buys Collexis

June 22, 2010

Elsevier continues to add to its search and content processing arsenal. With the cost of human indexing gushing like the BP oil spill, Elsevier is looking for magic to use for publishing scientific, technical, and medical information products and services. Elsevier is the giant company behind journals like The Lancet and the encyclopedia of Mosby reference books. In terms of indexing, sci-tech is easier to machine index than chatty Twitter tweets. To bolster the firm’s multiple methods, Elsevier acquired Collexis Holdings, a semantic technology and software developer. The plan is that the Collexis technology will give Elsevier the ability to help researchers and institutions take advantage of more avenues for finding data and publishing results, creating a better ROI. Is it a good plan? Yahoo has been a practitioner of this approach for years. Perhaps Elsevier can craft a success from this Yahoo-style approach. Now those Collexis assets have to be fine tuned and installed before the company or its clients will start seeing benefits. But kudos for Elsevier for making a positive step.

Jessica West Bratcher, June 22, 2010

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