Online Advertising Wheezes
August 7, 2010
If you don’t realize advertisers are watching, you really should wake up. At least that’s the message a recent WordYard article, “You Are Not an Eyeball: Why Tracking Is the Ad Biz’s Last Gasp”.
Basing this stance on an overblown Wall Street Journal article [link may be dead when you click. Complain to Rupert Murdoch, not me, please] about online tracking, WordYard’s most interesting point was almost as an afterthought: “the Web is all about making inefficient advertising more efficient, when it’s really about eliminating advertising.” Claiming, “we know ourselves and our needs better than any third party’s guesswork,” the article pointed out that in the near future, “we can have a direct conversation with vendors of the things we are thinking about purchasing.”
That’s a scary perspective for advertisers and businesses that depend on advertisers, like newspapers. But with the increased sophistication of social media and search, it’s a great opportunity for someone to create an advertising alternative.
Pat Roland, August 7, 2010
Freebie
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