Quote to Note: Murdoch on Paywall
August 12, 2010
Quote to note: The memorable passage comes from “iPad ‘Perfect Platform’ for News, Murdoch Says.” Here’s the segment:
Murdoch added that subscriber levels for The Times website has also been very positive: “It’s going to be a success. Subscriber levels are strong. We are witnessing the start of a new business model for the internet. The argument that information wants to be free is only said by those who want it for free.”
Paywalls are not new. SDC had them 40 years ago. Paywalls are great for must have content and for defensive plays. Paywalls allows publishers to keep existing subscribers. Paywalls are wonderful filters. Traffic drops are significant, maybe 90 percent or more.
Poison antidote data is a must have information resource. News, for me, not so much.
Stephen E Arnold, August 12, 2010
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