Is Bing Banging on the Google Guardhouse Gate?
August 25, 2010
While not exactly a bullet through Google’s heart, Microsoft’s Bing search engine posted some interesting numbers for July. These numbers, combined with the engine’s upcoming partnership with Yahoo!, should make Google a little nervous. Appearing in a recent EWeek article, “Microsoft Bing’s Search Share is Flat Against Google,” the relative search newcomer saw its rising usage numbers table off. “During that month-long period [June, 2010], Bing’s market share increased from 9.85 percent to 9.86 percent…Google dipped marginally from 71.65 percent to 71.43 percent.”
This is exciting news, because Bing seems to be digging in its heels. Combine this with its deal with Yahoo!, expected to take off soon, in which:”Yahoo take[s] over worldwide sales force duties for both companies’ search advertisers, while Bing took over backend search,” and Google has problems.
In a world where Google seems to make all the right moves, they might be outfoxed in this chess match if Microsoft has its way.
Pat Roland, August 25, 2010
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