Guha Still Going Strong: Spam Prevention in the PSE
September 7, 2010
I still think Ramanathan Guha is a pretty sharp Googler. I met a university professor who did not agree. Tough patooties. Here is the most recent patent application from the guru Guha: US20100223250, “Detecting Spam Related and Biased Contexts for Programmable Search Engines.”
A programmable search engine system is programmable by a variety of different entities, such as client devices and vertical content sites to customize search results for users. Context files store instructions for controlling the operations of the programmable search engine. The context files are processed by various context processors, which use the instructions therein to provide various pre-processing, post-processing, and search engine control operations. Spam related and biased contexts and search results are identified using offline and query time processing stages, and the context files from vertical content providers associated with such spam and biased contexts and results are excluded from processing on direct user queries.
What’s the significance? You will have to wait for one of the azurini to explain Guhaisms. I would note these clues:
- Context
- Entities
- query time processing stages.
But what does an addled goose know? Not much.
Stephen E Arnold, September 7, 2010
Freebie
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