AOL and Its Google Tie Up
September 20, 2010
Remembering the heydays bring about feelings of gaiety, but would the same old associations be able to produce the extraordinary magic again? Well, at least AOL is trying to make it happen. We read about “AOL Renews Search Ad Deal With Google” on WebProNews, and the deal that “Google will provide search services to AOL’s content network and properties, in exchange for a revenue-sharing arrangement between the two companies.”
AOL is all-upbeat about this new development and plans to expand the deal in the coming future, with hopes that this alliance “will provide improved experiences to AOL’s world wide audience,” says the article. It adds further that both the companies will work together and cover mobile search, and bring AOL’s video content to YouTube. We think Google has nailed the former superstar’s business, but do you think that Google and its Xoogler can make AOL a powerhouse once again? We doubt it. Yahoo is trying to make its service grow, and both AOL and Yahoo seem to be competing in a very similar business manner. One is Googley. The other is Microsofty.
Harleena Singh, September 19, 2010
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