Attensity Scans Media for High Value Information
October 20, 2010
Every customer opinion and voice matters. In fact the comments, chats, and conversations scattered all over the Internet in the form of unstructured text are pieces of information that can be converted into useful metrics, proving valuable to any company or organization. Attensity, the leader in Customer Experience Management software applications made a press release “Attensity Announces Respond for Social Media,” asserting its new offering does this task, and together with Attensity360, “allows organizations to better listen, analyze, relate, and act on customer conversations.”
“Organizations seeking a marketing edge must digest, interpret, and assess huge volumes of user-generated content (UGC) from social media sites,” reports the PR, and stresses the need to “analyze and classify them using advanced semantic technologies to identify what is actionable,” and route them to appropriate departments for response. We think listening that carefully to the customers could be the best thing happening to any company.
Our view is that scanning open source content is a very crowded sector. Predictive analytics and other next generation functions will be required to allow a company to leapfrog the pack.
Harleena Singh, October 20, 2010
Freebie
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
