Restaurant Engines
December 7, 2010
I am not a big user of restaurant search engines. Here in Harrod’s Creek we have River Creek Inn and a McDonald’s. No need to search, grip a Groupon coupon, or consult a mobile mapping service.
Restaurant Engines is a new full service search engine that offers restaurants a three tiered approach to advertising. Not only will they build you a full service, fully interactive, website; they will also create an iPhone and Android application that allows users to easily find directions, set up reservations, and order from the menus.
In theory this is a wonderful idea that has the potential to create mass revenue by utilizing inexpensive internet access. However, in reality, I don’t see it being that effective. I can already order a pizza and set up a reservation from my phone. This new service would be a convenience but not by much, it seems to be a replica of what is already available and unless they have a truly remarkable advertising scheme, traffic may be hard to come by.
Stephen E Arnold, December 7, 2010
Freebie
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2 Responses to “Restaurant Engines”
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Some people (me, of course) just don’t want the human interaction, so prefer to order online. Also a website can update you in real time as to the status of your order. And websites mean you don’t need to keep all the delivery menus in a kitchen drawer. Not to mention that if done properly, it’s probably more efficient for the restaurant than taking your order by telephone.
Doesn’t look like they’re actually a search engine? I don’t know how many times I’ve been on hold waiting to place an order – or show up only to find out that they got my order wrong. Chipotle has a good app for the iPhone I’ve used and it worked great – but the nearest one to me is miles away. I would love it if all my usual dives had apps like this! Besides… I just love me some apps 😀