Search into Politics
February 8, 2011
Here in Harrod’s Creek, we find search technology more interesting that political hoop jumping. Our question, “Has anyone noticed that companies with a foundation in search and content processing seem to be getting involved in politics?” Probably not, judging from the discussions of America Online’s purchase of the Huffington Post blog and information service or of the Google employee embroiled or at least caught in the turmoil in Egypt. You can get information about the AOL deal from “You’ve Got Arianna” and about the Googler-Egypt story from “Egyptian PM Says Missing Google Marketing Executive Wael Ghonim to Be Released Tomorrow.”
We don’t know if these two events are cut from the same bolt of fustian or completely unrelated events. If these are related, have search and content processing companies shifted from serving the needs of customers to a larger stage? And if on a larger stage, is the object generating value for stakeholders or some other goal; for example, implementing a “vision” of how the world should work.
If the events are unrelated, then the question becomes, “What next?” Will other companies knowingly or unknowingly allow employees to pursue political agendas under the colors of the corporation?
We liked the good old days when companies created products and met the needs of customers. The merging of technology and politics may be as complex a mixture as religion and politics. We have nothing against giving individuals and corporations some scope of operation. But when the actions play out on a global stage, we wonder if technology has worked its way into society in a new way.
What are the consequences of breaking a nation’s embargo against certain types of information? What are the consequences of using content as a weapon? What are the consequences of co-mingling corporate and personal goals with an online service? Is this stuff content, marketing, or something else entirely?
We don’t know. Fascinating for certain. And far from the mundane work in Harrod’s Creek.
Stephen E Arnold, February 8, 2011
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2 Responses to “Search into Politics”
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Do you see this as a “Beyond Search” phenomena, technical maybe ontological -or is this a ride via the medium as in Malcolm Gladwell’s social media interpretation with dumbed-down drawbacks compared to the old days? Maybe not so dumb if corporate and maybe dumber. Whatever we call it is not likely relevant to what it actually triggers or helps or hinders to activate or mutate politically .
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