Search, Sharing, and a Shift in Content
May 18, 2011
Sharing is caring, and Digital Inspiration’s “How People Share Content Online and with Whom?” has the numbers to prove it.
When folks want to share content with friends, 92 percent use social networks. When it comes to family, that number dips to 76 percent. Other popular ways of sharing content with friends and family are via e-mail and blogs.
So the survey begs the question, why search when you can quickly and easily ask your friends and family – people you know and trust? The implications for Google should not be underestimated. It isn’t enough to be a search engine anymore. How far behind Facebook is Google. You be the judge. Here are five Google social media efforts as noted in March 2010 by TopRank’s “Google the Social Media Company”: Google Social Search, Google Buzz, Twitter and Facebook feeds in search results, various social acquisitions, and Google Wave. The clock is ticking as market and mind share slips away.
What’s this mean? Brute force search is not likely to work in this new information sharing space.
Rita Safranek, May 18, 2011
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