OpenText Gets More Social
May 31, 2011
OpenText is dedicated to helping businesses get the most from their content. The company helps clients clearly pave out clear business goals so they can provide them with the enterprise technology services they need to support their various programs and departments. According to the Business Insider article “How OpenText Uses Social Media” Greg Second, vice president of investor relations at OpenText opened up about their new role for social media. He stated that:
“All staff especially management members are encouraged to use social media to ‘reach out’ to their customers and people in the industry.”
The popularity of social media makes it a great tool to communicate with the public but analysts, portfolio managers and others in the field are more interested in the comments of the employees in order to get a better understanding of the industry. Sounds like a great tool but with so few details, one must wonder if it ever lived up to the hype. We are, however, wary of categorical affirmatives. That “all” surely does not mean everyone?
Stephen E Arnold, May 31, 2011
Sponsored by ArnoldIT.com, the resource for enterprise search information
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