Microsoft and Facebook: More Pain for the Google
June 3, 2011
In the latest shot across the bow in the war between Microsoft and Google, Wired is reporting that “Bing Bumps Facebook Options to Outsocial Google.”
Now, “when you search Bing after associating your Bing account and Facebook accounts, you’ll see more faces of your friends.” “Microsoft, a minority shareholder in Facebook, is betting that data from Facebook will make its search superior to Google’s dominant search engine.”
ZDNet’s “Bing Adds More Facebook Features to Social Search” details five Facebook-related Bing updates, which include shared shopping lists and expanded Facebook profile searching. The write up asserts:
“Microsoft data shows that nearly half of people say seeing their friend’s Likes within search results could help them make better decisions.”
It’s interesting to consider all this information sharing in the context of crowd wisdom. In our opinion, the real point of these innovations is to keep Google looking at tail lights in the race to social content’s 24 hour hamburger joint.
Rita Safranek, June 3, 2011
Sponsored by ArnoldIT.com, the resource for enterprise search information and current news about data fusion
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