Social Media: Is There a Scare Factor?
September 17, 2011
From the “Do You Need to Be Reminded” Desk: Social media mining is a growing field, one that deals with parsing meaning out of the big data generated by social networks. Valuable to advertisers, but potentially also to employers, law enforcement, and even criminals, this data can generate relevant information about individuals and groups. But how do we know if it’s accurate? Eric Naone explores in, “When Social Media Mining Gets it Wrong.”
…In Las Vegas, at the computer security conference Black Hat, Alessandro Acquisti, an associate professor of information technology and public policy at the Heinz College at Carnegie Mellon University, showed how a photograph of a person can be used to find his or her date of birth, social security number, and other information by using facial recognition technology to match the image to a profile on Facebook and other websites. Acquisti acknowledges the privacy implications of this work, but he warns that the biggest problem could be the inaccuracy of this and other data-mining techniques.
If the privacy aspect of social media mining doesn’t scare you, the inaccuracy of the technology should. Correlations made from individuals’ social “likes” and comments are weak at best. If companies try to implement usage of big data gleaned from social media, it will no doubt push the issue into political debate in order to prevent misuse and breaches of privacy. Now what about social search? Worth considering?
Emily Rae Aldridge, September 17, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
