Google Bing Search Share Factoid
September 18, 2011
I read “With Bartz Gone – Wither Bing?” and noted this factoid:
According to Web analytics tracker Net Applications, Microsoft’s Bing search engine share of 1.18 percent globally combined with Yahoo’s share (running Bing infrastructure) of 5.63 percent share still only comes in at a meager 6.81 percent total compared to Google’s 92.04 percent.
Interesting number particularly in light of the European Commission’s interest in Google. Is the Google share of the search market in Europe similar to the US data? Is Google’s share of European community nation search higher?
Stephen E Arnold, September 18, 2011
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One Response to “Google Bing Search Share Factoid”
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Here’s a quick & dirty listing of EC/EU countries by %level of Google Search Market Share June-August 11, 2011 using StatCounter registered in Ireland. http://en.atinternet.com/Resources/Surveys/Search-Engine-Barometer/Search-Engine-Barometer-August-2011/index-1-2-6-245.aspx
90% France
92% Ireland, Luxembourg, Malta, UK
94% Cyprus, Czech Rep., Estonia, Germany, Netherlands, Slovenia
96% Austria, Denmark, Greece, Italy, Latvia, Portugal, Spain, Sweden
98% Belgium, Bulgaria, Finland, Hungary, Lithuania, Poland, Romania, Slovakia
The main takeaway is that, in general, small countries, especially with indigenous languages, are not attractive for market penetration. That Google has been a pioneer no less in these smaller geographies (as well as scores more outside Europe) should at least balance the scales in EC deliberations of unfair competition/abuse of dominating market position.