Yandex Becomes More Social
September 24, 2011
To be successful in the media these days, it seems you have to become completely ingrained with social media sources in addition to your typical news content.
Russia’s top search engine is getting in on the action. Search Engine Watch reports, “Yandex Buys Social Newspaper The Tweeted Times.” The newspaper will be using the service to improve their social networking capabilities, just like big brothers Google and Bing (pun intended.) We learn more about the merger in the article:
The Tweeted Times is a service that looks at news content shared by those you’re following on Twitter. The stories are then compiled in a “newspaper” that includes the tweet from the person who originally shared the content. Founded in 2009 by Maxim Grinev and Maria Grineva, a pair of Swiss computer scientists, the service has been fighting to compete with services like Paper.li and Flipboard.
This purchase is big for Yandex in many ways. The search engine will now have a much larger base of user information collected (in addition to the information gained in last year’s purchase of WebVisor, a user behavior analysis company, and Loginza, a sign-in technology company.)
In unrelated news, anyone read any good dystopian novels by George Orwell lately?
Andrea Hayden, September 24, 2011
Sponsored by Pandia.com
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