Squiz Funneback Try Blog Marketing
September 25, 2011
The Squiz and Funnelback product suite continues to adapt to downward Web traffic trends among vendors of enterprise search. A spot check of traffic to the Funnelback Web site on Compete.com reported an alleged 2,845 unique visitors in July 2011, down from 5,988 in January 2011. For comparison, Compete reported an alleged 22,508 visitors in July 2011. Squiz acquired Funnelback in 2009, and the firm has been marketing in some interesting ways.
Adopting a pulse like presentation for Funnelback, the interesting marketing angle has yet to be proven. Check out more at the Squiz and Funnelback blog. The joint venture has been making in roads into higher education in the past, such as the project mentioned here:
Daniel Jackson, Development Manager at City University, presented a case study of their recent web project to redesign and rebuild the university’s two corporate websites and create a new intranet for staff and students. This huge undertaking incorporated a new CMS (Squiz Matrix), new search engine (Funnelback Search), new servers, new network, new content, new IA, new design, new business processes… the list goes on!
Here’s what the blog looked like when we checked it on September 23, 2011:
The design reminded us of how Pulse presents information on its iPad application. What is interesting is that the content focuses almost exclusively on Squiz and Funnelback. In our extensive tests of blogs, we find that company centric information does not generate much traffic. The exceptions are firms which offer a wide range of solutions and are “standards” in the enterprise. Therefore, IBM generated 968,158 unique visitors in July 2011, suffering a sharp drop from 1.5 alleged visitors.
How does a firm get “found” when a Bing or Google user is thrashing for a solution to an information problem? Check out www.augmentext.com for a possible solution. Company centric content satisfies egos, but a different content method is required to cope with how findability is working in the real world. Some search and content processing vendors essentially attract zero traffic to their Web sites. Is it the content, the topic area, or a killer Panda with a hunger for search and content processing vendors?
Emily Rae Aldridge, September 25, 2011
Sponsored by Pandia.com
Comments
2 Responses to “Squiz Funneback Try Blog Marketing”
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We appreciate your continued interest in Funnelback and Squiz and I thought it appropriate to clear up a couple of things from your post.
Firstly, the page you refer to in both the title and the content isn’t a Squiz or Funnelback blog, therefore it is not our attempt at marketing our company and products; it’s scoop.it. Scoop.it is an internet tool that Dan Jackson, from City University, has selected to collect together posts, tweets and articles about Squiz and Funnelback from multiple internet sources, as it clearly states at the top of the page. Dan Jackson, as you’ve said in your post, works at City University, not Squiz and not Funnelback.
Secondly, with regards to the traffic figures that you have quoted from compete.com, their data methodology: http://www.compete.com/resources/methodology/ – Compete.com samples a panel of exclusively US users and is not accurate for a company whose core presence is in Europe and Australasia.
If you have any further queries, please drop me a line.
Cheers!
Matt
Matt,
Thanks for the input. We have several writers working on publicly accessible content. Any errors are ours, of course. However, we continue to struggle with the meaning of the information on the Funnelback Web site, the education centric blog, and the Squiz.net Web site. Help on your end is greatly appreciated. After 6,500 posts, we find marketing lingo a code that we often cannot break.
Thanks,
Stephen E Arnold, September 28, 2011