Americans Addicted to Facebook Love
October 1, 2011
At the recent Facebook F8 developers conference, Mark Zuckerberg unveiled Facebook’s most recent evolution. The site is now coming out with a more advanced news feed, timelines, open graph, apps, music, and more. If it wasn’t apparent before, Facebook is blowing other sites like AOL and Google out of the water and revolutionizing social networking as we know it.
To provide a visual representation of exactly how far ahead of these other companies Facebook is, Citigroup created a chart showing the percent of time the United States spends online. In the article The Facebook Chart That Freaks Google Out, Peter Kafka said of the chart:
It’s a neat illustration of the Web 2.0 era, and does a nice job of explaining why Google is so freaked out about Facebook, and why AOL and Yahoo seem to be in eternal turnaround mode. (Note that just a couple of years ago, someone might have thought to include MySpace in here. Remember?)
Who knew back in 2004 how much Facebook would transform our lives? and, even more disconcerting, who knew that we would be spending over 16 percent of our lives on a single Web site? I thought I America was addicted to Google search. Is this a change in the US digital drug of choice? May be.
Jasmine Ashton, October 1, 2011
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