YaSabe Leads in US Hispanic Sector
October 1, 2011
It has long been known that relevance is why businesses exist and why they succeed. Marketwatch reported on a YaSabe, Inc.’s ability to find and fill a niche in their article “YaSabe Awarded Top Digital Media Innovation for U.S. Hispanics.”
Portada’s 5th Annual Hispanic Digital and Print Media Conference held in New York City honored YaSabe with this award because of their services providing local search and social media for U.S. Hispanics.
This company has only been around since 2010, but they already had a market to delve into upon their launch.
The article featured the importance of the relevance factor by providing the context of this business sector right up front in the lead paragraph:
This year’s recipients were honored in the wake of revelations from the 2010 U.S. Census that there are more than 50 million Hispanics living in the U.S. The digital media category is particularly meaningful because Hispanics are the fastest growing group of Internet users in the country.
YaSabe clearly has a keen eye on not only who to target, but how to target them. They also reach out to their client base with a people-powered search service called Ayudame.
As the U.S. Hispanic population invariably changes over time it will be exciting to see how YaSabe responds.
Megan Feil, October 1, 2011
Sponsored by Pandia.com
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