OptimalKeyword and the Science of Keyword Optimization on Facebook
March 1, 2012
Keyword fanatics take heed: optimalKeyword has the tools you need to maximize results from Facebook’s advertising system (registration required.) The ad management platform promises to maximize your audience with “rich reach and gender estimates”; teach you which keywords to avoid in order to bypass certain groups; profile your competition; and even design the perfect ad to attract your desired customers.
The site’s FAQ page explains:
“optimalKeyword is an audience expansion and research tool powered by SocialPredict. SocialPredict is optim.al‘s proprietary machine learning interest/affinity matching engine that is built on an edge graph of over 2.4 billion modeled connections between various interests. optimalKeyword.com helps you build better keyword targets based on Facebook social media data, and tells you more about the brands, interests and passions that connect us.”
You can perform searches with potential keyword combos for free all day long, but to see more than three out of 100 results, you’ll have to pay.
The platform was created by XA.net, which creates this and other robust data analysis for marketers from their San Francisco offices.
Cynthia Murrell, March 1, 2012
Sponsored by Pandia.com
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