Arnold Columns: Update May 2012

May 9, 2012

We have continued to produce Stephen E Arnold’s for-fee columns. Due to some minor health excitement involving Mr. Arnold, his monthly update about what and for whom he has been writing for money has been on hold. The content continued to flow. Here’s a run down by publication of the for fee columns submitted through May 8, 2012:

Enterprise Technology Management, IMI Publishing, London, UK. ETM publishes my Google column which originally appeared in KMWorld.

January 2012, “Google Enterprise: The Berkeley Analysis.” The article discusses why a noted university chose Google’s apps, not Microsoft’s. The point is that price cutting is playing a major role in information technology decisions.
February 2012, “Google Enterprise: Is There a Poison Apple in Paradise?” The column reviews the new version of the Google Search Appliance. The question becomes, “Could Apple pose an alternative to Google, an alternative Google is not anticipating?”
March 2012, “Google Privacy and Enterprise Licensing.” This write up explores how recent revelations about Google’s approach to privacy may put barriers in place which could slow or block some Google enterprise license deals.
April 2012, ”Google’s Cloud: Building and Threatening.” The essay considers that Google has been left in the starting blocks by Amazon’s cloud services. Google may catch up, but the pricing of cloud services, regardless of vendor, can be slippery to estimate.
May 2012, “The Google Myth: Poetics and Glass.” The story considers Mr. Page’s role with Wall Street and Mr. Brin’s assignment to promote Google’s virtual reality “glasses.” Will these modern day Romulus and Remus billionaires continue to coexist in a positive relationship?

Information Today, Information Today, Inc. The Information Today column covers search-related topics for the an information specialist, competitive intelligence researcher or database publishing professionals.

January 2012, “Augmented Reality: I’ll Be Back”. Autonomy, best known for enterprise search and content processing, has emerged as a leader in augmented reality or AR. The column discusses Aurasma, the company’s AR solution.
February 2012, “By Jingo: Search Catchphrases 2012.” This article considers the role and implications of marketing phrases used by enterprise search vendors. The majority of the buzzwords have more to do with competitive jockeying than communication to an organization looking for a findability solution.
March 2012, “Health and Medical Research: Drying Up the Bones.” Web-accessible, public medical information is tough to use. The essay looks at several services, including Quertle.
April 2012, “Are Analytics the New Way to Search?” Most users don’t search particularly well. Some do not want to formulate search queries. The write up considers the question, “Can analytics deliver search results without asking the user to formulate a query?”
May 2012, “Google and Microsoft: Interface Flipperoos.” The story points out that the new Google interface looks more like Excite 1996 than Google in 2007. Microsoft, on the other hand, looks almost exactly like Google.com’s interface in 2007. Are flips like this the new approach to search interface innovation?

KMWorld, Information Today, Inc. The column for KMWorld discusses enterprise information from the angle of semantic technology.

January 2012, “Insight from the Information Tsunami.” The column discusses Microsoft SharePoint and BA Insight, a software complement to SharePoint designed to address some of the “issues” associated with Microsoft’s flagship content management system.
February 2012, “Bitext: Engaging in the Semantic Arena.” The article profiles Madrid-based Bitext, a company emerging as a leader in the enterprise semantic market.
March 2012, “Xyte and Insight into Online Behaviors.” The write talks about Xyte’s approach to market research and discloses some interesting findings about Facebook. These items suggest Facebook is a more potent online force than some believe.
April 2012, “Consumerizing Knowledge Management.” The essay considers that analytics programs with training wheels deliver some benefits to enterprise users. However, acting on auto-generated reports without understanding the assumptions behind the report can lead to bad decisions.
May 2012, “Big Data, Cows, and Cadastres.” The write up looks at specific business pay offs from the analysis of big data. The biggest benefits come from analysts who understand the data and the math behind a particular numerical recipe.

Online Magazine (published six times a year). Information Today, Inc. The features written for Online Magazine focus on open source search in the enterprise. For more than a year, Mr. Arnold’s column has explored a range of subjects related to open source search.

February 2012, “Open Source Search: Clarity with Lucid Works.” The feature discusses Lucid Imagination’s newest release of Lucid Works Enterprise 2.0.
April 22012, “Open Source: Fascinating Uncertainty.” The feature takes a look at some of the jockeying which takes place in the open source world involving “foundations.”

If you are a public relations person, an azure chip consultant, or an unemployed middle school teacher, Mr. Arnold does not accept story suggestions for these for fee writings. His policy is to contact people with regard to a question or issue. Mr. Arnold is not a journalist. In a previous life, he indexed medieval sermons in Latin. He does not understand “real” journalism, marketing, public relations, investment bankers, private equity firm owners, and sales people.

These articles are available from the publishers who purchased work for hire. At some point, Mr. Arnold’s staff may post versions of some of the essays on one of the reference Web sites Mr. Arnold operates. For copies of these articles, please, contact the publishers. For a briefing on one of the topics addressed in Mr. Arnold’s for fee writings, please, contact us at seaky2000 at yahoo dot com.

Donald C. Anderson, May 9, 2012

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.