IBM Stakes Territory in Big Data Field
May 17, 2012
IBM is collecting big data vendors in order to improve its position in that arena, Forbes tells us in “Big Blue Makes Big Moves in Big Data.” Varicent and Vivisimo have already been acquired, and Tealeaf Technology is next. Deal details have not been disclosed.
Sales data analysis company Varicent will be used to boost IBM’s Smarter Analytics Signature Solutions division. The multi-format data capture experts at Vivisimo will contribute about 120 workers to the Software Group. Tealeaf Technology specializes in customer experience analytics software. It is hoped its skillset will reveal patterns with which to streamline online customer experiences.
Forbes contributor Trefis Team writes:
“With these acquisitions, IBM hopes to extend its analytics and Smarter Commerce initiative by providing marketing executives, and e-commerce and customer service professionals with real-time insights into customer behavior.
“These acquisitions will also help expand IBM’s data analytics offering which is already the broadest in the industry spanning software, hardware and services. The Watson system developed by IBM Research is a key innovation in this space, and over a hundred partners have adopted its Big Data platform already. By adding to its portfolio the targeted search and aggregation capabilities of these acquisitions, IBM is well on its way to become the standard in Big Data analytics.”
I wouldn’t put it past them, and Watson is indeed a huge set of points on their scoreboard.
We notice how IBM is now explaining Vivisimo as information optimization instead of the somewhat confusing big data vendor. But what is information optimization? We don’t know. We don’t think Forbes does either.
Cynthia Murrell, May 17, 2012
Sponsored by PolySpot
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