Recent Data Shows Bing Surging
May 20, 2012
Mashable recently reported on a new study by Experian Hitwise in the article “Watch Out, Google: Bing Nabs 30% of Search Market.”
According to the report, Microsoft’s search engine Bing, currently second most popular search engine in the US, accounted for 30% of April’s search queries. Also, in addition to a 5% increase in Bing powered searches, Bing recently revealed that it has plans for a complete website redesign with goals to compete with Google’s Search Plus Your World by making search more social.
The article states:
“Microsoft says the Bing update will introduce “a better way to search.” The update will incorporate personal search results into the search engine’s algorithm. The results will appear in a panel on the side of the page. This includes which “friends might know,” “people who know,” and related activity recently on Facebook. Microsoft announced updates would come slowly. “
As Bing’s search traffic rose last month, Google’s dropped by 3%. While 3% doesn’t seem very drastic, Bing’s new redesign may lead to more competition than we initially predicted.
Jasmine Ashton, May 20, 2012
Sponsored by PolySpot
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