Is YouTube a Two Day Old Cheeseburger?
May 31, 2012
Today’s smartphones offers fresh video sharing apps that are making Youtube as appealing as a day old cheeseburger. The article How Social Video Could Kill YouTube leaves the impression that online video’s may get left in the microwave instead of on the dinner plate.
According to San Francisco-based Flurry;
“Startups like SocialCam and Viddy, two of the fastest growing social networks for sharing video on smartphones, may be on a collision course with Google-owned YouTube. While initial indicators are far from conclusive, rumblings of a possible market tsunami are afoot.”
“From January to March, people spent 10% less time watching YouTube videos online, while users of mobile video apps increased their viewing time by 52%.”
Times have changed and now Smartphones are the fresh apple pie of video. Why? They make the process simple. These ‘all in one’ devices are easily accessible and provide increasing process power, higher bandwidth and high-definition cameras. This makes them today’s favorite flavor when capturing memories and sharing them with friends and family.
Youtube has an app for video sharing, but it still requires multiple steps, whereas the apps offered by Smartphones are simple, often offering one step procedures to share. If this story is accurate, is there trouble ahead for Google’s video ambitions? Youtube may be doomed to become yesterday’s cheeseburger compared to the piping hot new apps available on smartphones.
Jennifer Shockley, May 31, 2012
Sponsored by PolySpot
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